Christophe Albrègue Email & Phone Number

Lyon, Fr

Limonest, Auvergne-Rhône-Alpes, Fr

- Pilotage de projets de transformation de l'organisation et de ses ressources humaines.

Limonest, Auvergne-Rhône-Alpes, Fr

- IT Systems & Strategy management- Digital projects and initiatives management around our systems (ERP, BI, CRM, ecommerce ...)- DPO GDPR

Structuration et pilotage de chantiers de transformation sur les processus:- Lead to Order (CRM, digital marketing, marketing automation)- Order to Cash (dématérialisation)Refonte du branding et des outils digitaux (site internet, site mobile, e-commerce)Structuration de la stratégie et des activités de lead generation

Fishers, Indiana, Us

Main responsabilities :- Managing strategic marketing analysis and building the marketing plan- Building product and service offers/catalog (price, product, promotion) for the direct sales force.- Defining and managing the annual products and services roadmap with the european product team- Implementing operational marketing and supporting the direct and indirect sales forces- Building and developing the online sales channel for the retail segment : www.stanley-securite.fr/webstore/- Developing recurring revenue/sales through a new rental program integrating product, installation, remote monitoring and maintenance ("Security as a service")- Building and developing a new monitoring rental offer for the existing residential customer portfolio to maintain the revenue and slow down the attrition rate- Reworking the products database pricing for the mass market (transition strategy from a cost plus approach to a value-based pricing)- Building and deploying external communication plan for the French market (corporate communication, PR, events & trade shows, showroom)- Building and managing the online marketing strategy with a strong focus on lead generation activities (Web content, SEO, SEM, PPC,...)- Managing the internal MARCOM team and external suppliers (web agencies, PR agency, Traditional off line/ print agencies)- Coordinating the branding transition with the US Corporate Team- Supporting General Management with internal communication tools (intranet, newsletter, messages, events, incentives)

Fishers, Indiana, Us

Main responsabilities :- Managing the marketing and communication integration of the company further to its purchase by Stanley Black and Decker (new pricing, new products and services catalog, customer segmentation approach, training, branding...)- Supporting and training the sales force with the new SBD business model (customer acquisition & retention) and the new pricing/quotation methodology- Build in a cross functional way (including technical, monitoring, legal, sales teams) the new products and services catalog- Building and managing the branding transition plan (6 months) with the US/EU teams (website, intra & extranet, brochures, stationary, internal messages,...)

Boca Raton, Florida, Us

Main responsabilities :- Building and implementing new residential business model with the US Marketing team and McKinsey.- Segmenting the residential market and defining the "go to market" approach (products and services packages, channels, pricing, promotion)- Implementing, developing and managing 2 new distribution channels (telemarketing and ecommerce)- Supporting other defined distribution channels (dedicated direct sales force, authorized dealers/installers) and developing national sales affinity partners (Telco, Bank & Insurance companies, home service companies, movers,...)- Building and managing the national communication plan (radio, billboarding, PR, trade-shows) and the lead generation activities mainly through online advertising and direct mailing

Boca Raton, Florida, Us

Main responsabilities :- Supporting General Management in the French sales and marketing activities reorganization : To merge 32 companies into a single new french leader company.- Coordinating external consulting companies to build market, competitive and benchmark analysis/overview.- Launching and developing the ADT Brand for all french business activities- Standardizing the marketing strategy (products portfolio, services, pricing) and developing sales synergies for the vertical targeted segments- Defining and managing the online marketing strategy for the French market- Managing internal communication plan during the reorganization period

Cork, Ie

Main responsability :- Deploying and controlling corporate communication and the brand strategy with the european subsidiaries (France, Spain, Germany, Belgium, Netherlands, Switzerland)

Boca Raton, Florida, Us

Main responsabilities:- Recommending and implementing a market intelligence strategy (competitive and product intelligence/innovation)- Implementing the operational marketing and supporting sales development (incentives, sales promotions)- Coordinating internal communication with the General Manager (sales events, newsletter)

Mastère Spécialisé, Competitive Intelligence And Project Management

Dea Economie Internationale, Économie Internationale

Dea, International Economy

Master'S Degree, Specialization : International Economy And European Integration