Christophe Mayca

Christophe Mayca Email and Phone Number

Entrepreneur and market research expert @ Business creation and consulting
Annemasse, FR
Christophe Mayca's Location
Annemasse, Auvergne-Rhône-Alpes, France, France
Christophe Mayca's Contact Details

Christophe Mayca work email

Christophe Mayca personal email

n/a
About Christophe Mayca

J'accompagne les personnes qui se questionnent sur leur évolution professionnelle au moyen de bilans de compétence dont la méthode a été développée par Orient'Action.J'ai aussi bâti une expertise solide dans le domaine des études de marché, avec une expérience de plus de 20 ans dans des activités diverses, tels que : le marketing, la R&D, les affaires règlementaires, le commerce illicite, et dans les secteurs des FMCG, de la pharma et du tabac.Now a career coach,I am also a market research professional with over 20 years of experience in areas that include marketing, customer service, research & development, illicit trade and corporate affairs, for industries such as FMCG's and pharma.Key wordsCareer coaching ~ Market research ~ Consumer research ~ Consumer insights ~ Quantitative research ~ Qualitative research ~ Methodology design ~ Usage & attitude ~ Customer satisfaction ~ Product testing ~ Pricing research ~ Whole offer test ~ Pre-testing ~ Post-testing ~ FMCG ~ Pharma ~ OTC ~ Tobacco ~ Marketing strategy ~ Business strategy ~ Anti illicit trade ~ Studies ~ Market analysis ~ Competitive intelligence ~ Customer service ~ Reporting ~ Corporate affairs ~ Regulatory affairs ~ Entrepreneur ~ Business creation ~ Startup

Christophe Mayca's Current Company Details
Business creation and consulting

Business Creation And Consulting

View
Entrepreneur and market research expert
Annemasse, FR
Website:
orientaction.com
Employees:
257
Christophe Mayca Work Experience Details
  • Business Creation And Consulting
    Entrepreneur And Market Research Expert
    Business Creation And Consulting
    Annemasse, Fr
  • Self-Employed
    Mentor Bénévole Auprès Des Talents Du Grand Genevois (Tgg)
    Self-Employed Nov 2021 - Present
    Annemsasse
  • Orientaction®
    Consultant Certifié En Bilans De Compétences
    Orientaction® May 2020 - Present
    Annemasse, Auvergne-Rhône-Alpes, France
    Réussissez votre évolution professionnelle grâce à un bilan de compétences et la méthode proposée par Orient'Action.
  • Business Creation And Consulting
    Entrepreneur And Market Research Expert
    Business Creation And Consulting 2000 - Present
    Geneva Area, France And Switzrerland
    Feb. 2015 to-date - Business creation and development of telecare solutions.Feb. 2015 to-date - Independent international market research expert.2008 to-date - Emma.dom Service (www.emmadom.com, in French) : founded and oversee a company delivering home care to elderly people. 2000 to 2002 - Nexus Consumer Insight: consultant in strategic marketing.
  • Orlac Solutions
    Ceo
    Orlac Solutions Dec 2015 - Dec 2019
    Annemasse, France
    Co-founder and CEO. Development of systems of fall detection and alert for the elderly and their relatives.
  • Philip Morris International
    Manager Market Research - Corporate Affairs, Illicit Trade Strategies And Prevention
    Philip Morris International Sep 2012 - Feb 2015
    Lausanne Area, Switzerland
    Responsible for the development of a worldwide market research program, which aims at determining levels of consumption concerning contraband and counterfeit cigarettes.I led regional estimations of illicit cigarette trade volumes, with third party consultants (KPMG, Oxford Economics), in the EU (see report on www.pmi.com), Asia and Latin America.I helped the Regulatory Affairs group through the development of consumer research programs in order to support argumentation with robust evidence.
  • Philip Morris International
    Market Research Manager - Brand Integrity
    Philip Morris International Dec 2004 - Aug 2012
    Lausanne Area, Switzerland
    Development of research program with a view to estimating consumption of counterfeit PMI cigarettes in key markets and understand contraband flows.Setup and development of Project Star, an estimate of counterfeit and contraband flows in all countries of the EU, together with KPMG, in the context of a cooperation agreement that PMI has signed with the European Commission.Establishment of methodologies aiming at obtaining consumer insights regarding the perceptions of counterfeit and contraband cigarettes.Management and development of a team of 3 research analysts.
  • Philip Morris International
    Market Research Manager - Eastern Europe, Middle East And Africa
    Philip Morris International Jun 2001 - Dec 2004
    Lausanne Area, Switzerland
    Supervision of all market research surveys in Eastern Europe, Middle East and Africa, in support of local and regional marketing plans.More than 120 quantitative and qualitative projects carried out under my supervision, from more than 20 markets.Responsible for global methodology standards, such as: Global Consumer Tracking Survey (adult smokers' behaviors), pricing surveys and advertisement tracking.2 direct reports + training of 5 junior analysts.
  • Philip Morris International
    Market Research Executive - Central Europe, Middle-East And Africa
    Philip Morris International Apr 1998 - Jun 2001
    Lausanne Area, Switzerland
    Responsible for all marketing research in the Middle-East and Africa.Approximately 60 surveys conducted annually in 15 different markets.Development of 3 junior analysts.
  • Novartis Consumer Health
    Manager Consumer Insights (Research & Development)
    Novartis Consumer Health 1996 - 1998
    Nyon, Switzerland
    Concept and product tests for all new development projects.Interface between development and marketing teams.Responsible for market and competitive intelligence.Major results: European study on consumers’ behaviours, setup of product testing standards for medicines, six use tests.
  • Novartis Consumer Health
    Consumer Research Manager
    Novartis Consumer Health 1992 - 1996
    Nyon, Switzerland
    Qualitative and quantitative surveys among European consumers, pharmacists and physicians for seven international brands.Close involvement in the set-up of international brand strategies.Market data handling (with IMS) and competitive intelligence.Major results: introduction of a new cosmetic range; new commercial used in 8 countries.
  • Un Jardin... En Plus
    Research And Business Analyst
    Un Jardin... En Plus 1990 - 1992
    Paris Area, France
    Creation and management of the marketing research unit: ad hoc surveys, competitive intelligence, sales analysis.Preparation of end of season sales, exhibitions, promotions.
  • Sécodip (Société D'Etudes De La Consommation, De La Distribution Et De La Publicité)
    Junior Analyst, Customized Consumer Research
    Sécodip (Société D'Etudes De La Consommation, De La Distribution Et De La Publicité) 1988 - 1990
    Paris Area, France
    Achieved qualitative and quantitative surveys, mail omnibuses and product tests.Presentation of projects and results to key customers (Colgate, French Ministry of Education...).Areas surveyed: hygiene, beauty, cleansing, food, automotive, services.

Christophe Mayca Skills

Customer Insight Market Research Market Analysis Marketing Research Fmcg Competitive Intelligence Marketing Strategy Consumer Behaviour Segmentation Business Strategy Market Intelligence Competitive Analysis Management Consumer Insight Qualitative Research Brand Equity Marketing Communications Marketing Brand Development Strategic Thinking International Marketing Tobacco International Business Business Planning Corporate Affairs Strategic Planning Entrepreneurship Consumer Insights Consumer Behavior Telecare Home Care

Frequently Asked Questions about Christophe Mayca

What company does Christophe Mayca work for?

Christophe Mayca works for Business Creation And Consulting

What is Christophe Mayca's role at the current company?

Christophe Mayca's current role is Entrepreneur and market research expert.

What is Christophe Mayca's email address?

Christophe Mayca's email address is ch****@****pmi.com

What skills is Christophe Mayca known for?

Christophe Mayca has skills like Customer Insight, Market Research, Market Analysis, Marketing Research, Fmcg, Competitive Intelligence, Marketing Strategy, Consumer Behaviour, Segmentation, Business Strategy, Market Intelligence, Competitive Analysis.

Who are Christophe Mayca's colleagues?

Christophe Mayca's colleagues are Jean-Louis Pagès, Pauline Debaecker, Véronique Hampar, Laura Verny, Anne Poupart, Virginie Weibel-Carpentier, Marc Morvan.

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