Christophe Mayca Email & Phone Number

Annemasse, Fr

Annemsasse

Annemasse, Auvergne-Rhône-Alpes, France

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Geneva Area, France And Switzrerland

Feb. 2015 to-date - Business creation and development of telecare solutions.Feb. 2015 to-date - Independent international market research expert.2008 to-date - Emma.dom Service (www.emmadom.com, in French) : founded and oversee a company delivering home care to elderly people. 2000 to 2002 - Nexus Consumer Insight: consultant in strategic marketing.

Annemasse, France

Co-founder and CEO. Development of systems of fall detection and alert for the elderly and their relatives.

Lausanne Area, Switzerland

Responsible for the development of a worldwide market research program, which aims at determining levels of consumption concerning contraband and counterfeit cigarettes.I led regional estimations of illicit cigarette trade volumes, with third party consultants (KPMG, Oxford Economics), in the EU (see report on www.pmi.com), Asia and Latin America.I helped the Regulatory Affairs group through the development of consumer research programs in order to support argumentation with robust evidence.

Lausanne Area, Switzerland

Development of research program with a view to estimating consumption of counterfeit PMI cigarettes in key markets and understand contraband flows.Setup and development of Project Star, an estimate of counterfeit and contraband flows in all countries of the EU, together with KPMG, in the context of a cooperation agreement that PMI has signed with the European Commission.Establishment of methodologies aiming at obtaining consumer insights regarding the perceptions of counterfeit and contraband cigarettes.Management and development of a team of 3 research analysts.

Lausanne Area, Switzerland

Supervision of all market research surveys in Eastern Europe, Middle East and Africa, in support of local and regional marketing plans.More than 120 quantitative and qualitative projects carried out under my supervision, from more than 20 markets.Responsible for global methodology standards, such as: Global Consumer Tracking Survey (adult smokers' behaviors), pricing surveys and advertisement tracking.2 direct reports + training of 5 junior analysts.

Lausanne Area, Switzerland

Responsible for all marketing research in the Middle-East and Africa.Approximately 60 surveys conducted annually in 15 different markets.Development of 3 junior analysts.

Nyon, Switzerland

Concept and product tests for all new development projects.Interface between development and marketing teams.Responsible for market and competitive intelligence.Major results: European study on consumers’ behaviours, setup of product testing standards for medicines, six use tests.

Nyon, Switzerland

Qualitative and quantitative surveys among European consumers, pharmacists and physicians for seven international brands.Close involvement in the set-up of international brand strategies.Market data handling (with IMS) and competitive intelligence.Major results: introduction of a new cosmetic range; new commercial used in 8 countries.

Paris Area, France

Creation and management of the marketing research unit: ad hoc surveys, competitive intelligence, sales analysis.Preparation of end of season sales, exhibitions, promotions.

Paris Area, France

Achieved qualitative and quantitative surveys, mail omnibuses and product tests.Presentation of projects and results to key customers (Colgate, French Ministry of Education...).Areas surveyed: hygiene, beauty, cleansing, food, automotive, services.