Christophe Mayca Email and Phone Number
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Christophe Mayca personal email
J'accompagne les personnes qui se questionnent sur leur évolution professionnelle au moyen de bilans de compétence dont la méthode a été développée par Orient'Action.J'ai aussi bâti une expertise solide dans le domaine des études de marché, avec une expérience de plus de 20 ans dans des activités diverses, tels que : le marketing, la R&D, les affaires règlementaires, le commerce illicite, et dans les secteurs des FMCG, de la pharma et du tabac.Now a career coach,I am also a market research professional with over 20 years of experience in areas that include marketing, customer service, research & development, illicit trade and corporate affairs, for industries such as FMCG's and pharma.Key wordsCareer coaching ~ Market research ~ Consumer research ~ Consumer insights ~ Quantitative research ~ Qualitative research ~ Methodology design ~ Usage & attitude ~ Customer satisfaction ~ Product testing ~ Pricing research ~ Whole offer test ~ Pre-testing ~ Post-testing ~ FMCG ~ Pharma ~ OTC ~ Tobacco ~ Marketing strategy ~ Business strategy ~ Anti illicit trade ~ Studies ~ Market analysis ~ Competitive intelligence ~ Customer service ~ Reporting ~ Corporate affairs ~ Regulatory affairs ~ Entrepreneur ~ Business creation ~ Startup
Business Creation And Consulting
View- Website:
- orientaction.com
- Employees:
- 257
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Entrepreneur And Market Research ExpertBusiness Creation And ConsultingAnnemasse, Fr
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Mentor Bénévole Auprès Des Talents Du Grand Genevois (Tgg)Self-Employed Nov 2021 - PresentAnnemsasse
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Consultant Certifié En Bilans De CompétencesOrientaction® May 2020 - PresentAnnemasse, Auvergne-Rhône-Alpes, FranceRéussissez votre évolution professionnelle grâce à un bilan de compétences et la méthode proposée par Orient'Action. -
Entrepreneur And Market Research ExpertBusiness Creation And Consulting 2000 - PresentGeneva Area, France And SwitzrerlandFeb. 2015 to-date - Business creation and development of telecare solutions.Feb. 2015 to-date - Independent international market research expert.2008 to-date - Emma.dom Service (www.emmadom.com, in French) : founded and oversee a company delivering home care to elderly people. 2000 to 2002 - Nexus Consumer Insight: consultant in strategic marketing.
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CeoOrlac Solutions Dec 2015 - Dec 2019Annemasse, FranceCo-founder and CEO. Development of systems of fall detection and alert for the elderly and their relatives.
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Manager Market Research - Corporate Affairs, Illicit Trade Strategies And PreventionPhilip Morris International Sep 2012 - Feb 2015Lausanne Area, SwitzerlandResponsible for the development of a worldwide market research program, which aims at determining levels of consumption concerning contraband and counterfeit cigarettes.I led regional estimations of illicit cigarette trade volumes, with third party consultants (KPMG, Oxford Economics), in the EU (see report on www.pmi.com), Asia and Latin America.I helped the Regulatory Affairs group through the development of consumer research programs in order to support argumentation with robust evidence. -
Market Research Manager - Brand IntegrityPhilip Morris International Dec 2004 - Aug 2012Lausanne Area, SwitzerlandDevelopment of research program with a view to estimating consumption of counterfeit PMI cigarettes in key markets and understand contraband flows.Setup and development of Project Star, an estimate of counterfeit and contraband flows in all countries of the EU, together with KPMG, in the context of a cooperation agreement that PMI has signed with the European Commission.Establishment of methodologies aiming at obtaining consumer insights regarding the perceptions of counterfeit and contraband cigarettes.Management and development of a team of 3 research analysts. -
Market Research Manager - Eastern Europe, Middle East And AfricaPhilip Morris International Jun 2001 - Dec 2004Lausanne Area, SwitzerlandSupervision of all market research surveys in Eastern Europe, Middle East and Africa, in support of local and regional marketing plans.More than 120 quantitative and qualitative projects carried out under my supervision, from more than 20 markets.Responsible for global methodology standards, such as: Global Consumer Tracking Survey (adult smokers' behaviors), pricing surveys and advertisement tracking.2 direct reports + training of 5 junior analysts. -
Market Research Executive - Central Europe, Middle-East And AfricaPhilip Morris International Apr 1998 - Jun 2001Lausanne Area, SwitzerlandResponsible for all marketing research in the Middle-East and Africa.Approximately 60 surveys conducted annually in 15 different markets.Development of 3 junior analysts. -
Manager Consumer Insights (Research & Development)Novartis Consumer Health 1996 - 1998Nyon, SwitzerlandConcept and product tests for all new development projects.Interface between development and marketing teams.Responsible for market and competitive intelligence.Major results: European study on consumers’ behaviours, setup of product testing standards for medicines, six use tests. -
Consumer Research ManagerNovartis Consumer Health 1992 - 1996Nyon, SwitzerlandQualitative and quantitative surveys among European consumers, pharmacists and physicians for seven international brands.Close involvement in the set-up of international brand strategies.Market data handling (with IMS) and competitive intelligence.Major results: introduction of a new cosmetic range; new commercial used in 8 countries. -
Research And Business AnalystUn Jardin... En Plus 1990 - 1992Paris Area, FranceCreation and management of the marketing research unit: ad hoc surveys, competitive intelligence, sales analysis.Preparation of end of season sales, exhibitions, promotions.
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Junior Analyst, Customized Consumer ResearchSécodip (Société D'Etudes De La Consommation, De La Distribution Et De La Publicité) 1988 - 1990Paris Area, FranceAchieved qualitative and quantitative surveys, mail omnibuses and product tests.Presentation of projects and results to key customers (Colgate, French Ministry of Education...).Areas surveyed: hygiene, beauty, cleansing, food, automotive, services.
Christophe Mayca Skills
Frequently Asked Questions about Christophe Mayca
What company does Christophe Mayca work for?
Christophe Mayca works for Business Creation And Consulting
What is Christophe Mayca's role at the current company?
Christophe Mayca's current role is Entrepreneur and market research expert.
What is Christophe Mayca's email address?
Christophe Mayca's email address is ch****@****pmi.com
What skills is Christophe Mayca known for?
Christophe Mayca has skills like Customer Insight, Market Research, Market Analysis, Marketing Research, Fmcg, Competitive Intelligence, Marketing Strategy, Consumer Behaviour, Segmentation, Business Strategy, Market Intelligence, Competitive Analysis.
Who are Christophe Mayca's colleagues?
Christophe Mayca's colleagues are Jean-Louis Pagès, Pauline Debaecker, Véronique Hampar, Laura Verny, Anne Poupart, Virginie Weibel-Carpentier, Marc Morvan.
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