Christopher . Email & Phone Number

Kuala Lumpur, My

Ho Chi Minh City, Vietnam

Jakarta, Indonesia

- Drive business performance of direct-to-Consumer (DTC) department using private label in several categories including: groceries, home living and furniture.- Maximize the growth of sales, gross margin and product availability in JD.ID both online and offline channel- Execute business strategy for categories and develop plans to support its strategy- Maintain business cooperation with partners and stakeholders

Ho Chi Minh City, Vietnam

- Drive business growth within scope and targeted profitability- Create and manage strategic plan to grow sales through sales distribution, brand development and new product launch - Work closely with national distributor to increase customer active, product availability and visibility - Optimize portfolio strategy (SKU/channel/area mix) to attain value creation- Contribute in strategic plan & execution to cross function departments (sales marketing, finance, supply chain, product development, others)March 2020 – Feb 2021 : VietnamJan 2021 – Nov 2021 : Malaysia, Brunei and Singapore

Ho Chi Minh, Vietnam

- Create and manage strategic plan to grow sales through sales distribution, brand development and new product launch- Work closely with national distributor by monitoring and evaluating its sales operation process- Manage marketing project focused on brand activation activities, trade and customer marketing both in GT and MT channel- Manage new product development including proposal, launch brief and its evaluation. - Support for distribution development through task force project and incentive program for sub-distributor and sales team- Build brand in conventional ATL and digital channel through competitive analysis, campaign concept and media plan- Manage marketing spending and operation expenses- Manage stock level in distributor by monthly forecast and coordinate with distributor to submit PO

Jakarta (In Class Training), Jambi And Palembang (Field Training)

- In class training, mostly learn about Business Model, Distribution Management, Marketing (Research, Strategic Plan, Trade and Customer Marketing), New Product Launching and Recruitment Process.- Field training focused in acting become sales-distribution and marketing-promotion team. - In sales-distribution team, acting as Salesman and Supervisor for several channel : retailer, wholesaler, modern market and special institution in Jambi. In marketing-promotion team, acting as Area Sales Promotion in Palembang. - Experienced with their responsibility, job description (plan, execute, evaluate and corrective action), projects and learn the key success factors in both team.- Support branch head in validating and segmenting outlets as the basic of territory management for mapping and daily visit schedule of salesman

Jakarta

Internship activity for university students to get experience as Nutrifood employee. In this internship, I got a chance to work as brand marketing. I was working based on the projects that was given by Manager of Brand Marketing. The project was related to product activation planning. In this project, I had to identifying target market potential based on age and psycho-graphics, segmenting target market, surveying and analyzing data from target market, characterizing target market, then making communication approach to them, and finally planning the product activation.

Bogor Agricultural University

As the assistant in food analysis laboratory, I had to know and have a good skill in food analysis practices. I was responsible to help student activity during laboratory work. I gave the direction and explanation related to laboratory work including basic skill of analysis, then analyzing in moisture content, ash content, fat content and fat physicochemical characteristics, protein content, carbohydrate content, mineral, total tocopherol, food additive, physics analysis: color, texture, and rheology, and microbe analysis. I also had to assess and evaluate student competencies and their report.