Christopher Ashby Email & Phone Number

Yakima, Washington, United States

Denver, Colorado, United States

Roseville, California, United States

Loveland, Colorado

Essex Junction, VT

• Direct operations of a 150-acre facility which hosts 120+ events annually, from initial client meetings to event implementation and settlement.
• Strengthened client relationships, grew the account base, revitalized dormant accounts, and capitalized on opportunities to host a variety of events of varying duration.
• Developed an income analysis model for events to track performance while pursuing expanded opportunities and enhancing partnerships.
• Establish relationships with not-for-profit and for-profit community organizations to create mutually beneficial media promotions and sponsorships which resulted in a 150% increase in event awareness and enhanced.
• Manage a $1M entertainment budget and oversee the viability of shows for the Expo’s 10,000 seat venue.
• Developed and implemented procedures to analyze the cost effectiveness for each show and the overall performance of the venue, including creation of an income statement to proof model.

Essex Junction, VT

• Created unique promotional programs to align with sponsors’ marketing goals, which resulted in a higher percentage of returning sponsors and a more significant return on investment.
• Managed the Expo’s social media presence and increased the advertising audience over 400% in three years.
• Developed marketing strategies to promote events, increase reach, and reduce overall advertising expenses while targeting the fan base.
• Collaborated with an advertising production house to create three award winning advertising campaigns which resulted in increased traffic to the Expo venue.
• Improved public relations by 200+% as measured by the number of Expo stories in the press annually.
• Oversaw both paid placements and press releases across multiple channels, covering many topics.

Burlington, Vermont

• Revitalized a struggling festival on Burlington’s waterfront through redesign of sponsorship programs, site layout, and vendor mix, resulting in a doubling of attendance over three years.

Burlinton, Vermont

• Created strategic marketing plans from concept through execution for regional businesses.
• Led new business development through prospecting and account growth for two of the top radio stations in a Top 100 market.

Williston, Vermont

• Developed a network of authorized representatives for Nextel cellular products and expanded the network of independent dealers by 50%.

Burlington, Vermont

• Consulted with clients to develop and implement television advertising campaigns and strategies.
• Developed and presented concepts, schedules, and budgets to clients.

Vermont

• Created and implemented a comprehensive marketing plan for a small, high-end electronics retail chain and achieved a 300% growth in the market.

Burlington, Vermont Area

• Created award winning advertising and collateral for regional and national business clients.

Managed a small business that produced film for commercial printing

Bfa, Photography

Education record

Education record