Christopher Arencibia Email & Phone Number

New York City Metropolitan Area

Philadelphia, Pa

- Manage all day to day operations of label, marketing, and promotions - Produce and publish all marketing content for entire roster of artists including social media content, digital assets, video content, and PR material - Handle new artist signings and draft/execute contracts- Develop business model around artist investment rather than asset ownership - Manage content creation across label and artist digital channels

New York City Metropolitan Area

- Manage existing partners and secure new partnerships with high-level artists and brands- Develop marketing strategies around reward partnerships and execute promotions on social, editorial, and email platforms- Drive awareness, engagement, and retention among users in rewards program through marketing, communications, and developing user journeys. - Increased reward inventory by 300% in the past year and secured/managed various long term partners with artists like Billie Eilish, Coldplay, Lizzo, and brands like Patagonia, NY Jets, and many others

New York City Metropolitan Area

- Managed customer service inquires relating to Global Citizen Festival - Identified challenges related to member communication and developed troubleshooting techniques- Write, edit, and update member communication and email response copywriting

Philadelphia, Pennsylvania, United States

- Managed customer service inquires relating to UMG artist merchandising - Identified challenges related to merchandising logistics and shipping- Handled customer conflict resolution and troubleshooting

Greater Los Angeles Area

- Update and manage artist calendars- Create digital content for artists including tour assets, video content, and social media posts- Assist in royalty management, copyrights, and data filing- Assist with artist scouting and A&R pitches to management team

Philadelphia, Pa

- Coordinated and managed marketing campaigns for label awareness - Developed artist marketing strategies for releases- Supported and elevated student artists through A&R development - Supported PR efforts and executed publicity content by working directly with PR agency

Greater New York City Area

- Managed social media strategies for high level artist clients- Designed digital media for artists including graphic and video content - Compiled data and performed analysis for artist social media accounts and marketing campaigns- Brainstormed and pitched creative marketing campaigns / brand partnerships to artist managers