Chris Arias's Location
Gainesville, Florida, United States, United States
Chris Arias's Contact Details
Chris Arias work email
- Valid
- Valid
- Valid
Chris Arias personal email
n/a
Chris Arias phone numbers
About Chris Arias
Marketing automation is supposed to take the guesswork out of what your leads need and love. It certainly can, but what many come to realize, is that without an expert, managing marketing automation can suck up more time than you have. Perhaps you’re an agency looking to get a leg up on the competition. If done well, you and your clients can benefit immensely from marketing automation.I have been speaking and writing about marketing automation since I fell in love with it seven years ago. Being a natural night owl, I’d spend many late nights brainstorming ways to solve my clients’ problems and was empowered by the results that helped grow their businesses. With a strong SaaS background and experience helping leadership teams in six continents implement marketing automation solutions, I’m confident I can jump in to take the headache out of devising an effective marketing automation strategy for you.I’d love to hear more about you! Shoot me a message to start a conversation about what you need solved.Sincerely,Chris Arias_____________________________________________SPEAKING ENGAGEMENTS/MEDIAPresented "Advanced Lead Qualification Tactics" to the Salesforce Pardot Marketer Group of Tampa about a data-driven lead scoring & grading model I implemented for FairWarning (Oct 2020)Presented “Elevate Your Content Marketing Strategy” to the Gainesville Digital Marketing Meetup at the University of Florida Innovation Hub (May 2019)Spotlight in “Business in Greater Gainesville” Magazine (Mar 2019)Competed in the 2018 U.S.-China Health Summit Innovation Competition at Harvard University (Sep 2018)Invited to speak to the University of Florida's marketing class and judge a competition that awarded an internship with ITProTV (Feb 2018)GOALS- Help you reach more leads and convert them into sales- Advise on and implement marketing automation solutions- Derive value from your marketing automation software purchase- Write phenomenal copy to communicate your message effectivelySPECIALTIESMarketing Automation, Inbound Marketing, SaaS, Startups, Marketing Agencies, Pardot, Salesforce, Marketo, SharpSpring, Active Campaign, Zapier, MailChimp, Trello, Webinars, Project Management, Consulting, Email Marketing, Data Analysis, Freelancing, Copywriting, Blogging, Content Marketing, Social Media Marketing, Public Relations, Email Deliverability/Compliance, Customer Success, Churn Mitigation, Latin America, Fluent in Spanish and Portuguese
Chris Arias Work Experience Details
-
Ceo And FounderFreelancerGainesville, Fl, Us
-
Ceo/FounderFreelancer Jul 2019 - PresentI provide marketing automation consulting solutions as a SaaS onboarding expert including a personalized 8-week 1-on-1 course covering the features, implementation, and strategy relating to your software.MARKETING AUTOMATION CONSULTING• Custom 8-week course on your MA platform• Optimize your existing marketing automation stack• Short-term projects, agency client overflow projects• Retainer consultant or contributor; set up of workflows, alerts, emails, integrations, etc.FREELANCE COPYWRITING SERVICESTopics: Business, Marketing, SaaS, Networking/Career, Trade Shows, Real Estate, Construction, Mental Health, PoliticsFormats: Blogs, Case Studies, Research Articles, Press Releases, Product Descriptions, Project Overviews
-
Digital Marketing Advisory Board MemberUniversity Of South Florida Muma College Of Business Dec 2020 - PresentTampa, Fl, Us“Executives around the nation are hand-picked for the board to provide students an exclusive group of individuals with diverse industry backgrounds to offer different points of view and distinctive leadership qualities, making up a team of accomplished experts who offer innovative advice and dynamic perspectives in their areas of focus.”• Preserve and enhance the reputation and quality of the college through strategic review of the credit and noncredit offerings to the community, as well as help to build USF's value to the business community• Offer the benefits of my experience to the faculty and students through occasional classroom visits, forums and conferences, giving input on USF's programs• Promote the college's goal of linking industry with academia to help ensure that our work is relevant and benefits the business community• Attend board meetings• Participate as a speaker, mentor, and panelisthttps://www.digitalmarketingatusf.com/chris-arias.html -
Senior Technical ConsultantPerficient Sep 2022 - May 2023St Louis, Mo 63141, Mo, Us• Work as a Marketo and Pardot technical subject matter expert to provide solutions to complex business problems, based on real-world experiences• Create marketing automation implementation plans to include sales and marketing alignment, lead-to-revenue strategies, database requirements, automation configuration, and functional mapping of integrations• Lead architecture projects, working to understand functional requirements, interacting with cross-functional teams to architect, design, develop, test, and deliver solutions• Oversee and execute marketing automation audits, implementations, integrations, and rebuilds as a member of a cross-functional team• Generate customer presentations leveraging value-based methodologies• Develop proof-of-concept projects to validate new architectures and solutions• Collaborate with account and project managers in managing client relationships• Salesforce Certified Pardot Specialist -
Marketo Expert ConsultantLeadous Inc. Sep 2021 - Sep 2022Edina, Minnesota, UsLeadous provides a refreshing perspective on driving quality leads by optimizing the value of marketing automation platforms. Marketing performance is accelerated by the introduction of integrated digital campaign management and lead generation initiatives that drive qualified leads to sales. We work with those that are looking to improve their marketing outcomes by adopting and leveraging marketing automation, those that have established marketing initiatives but no marketing automation, and those that have a Marketo marketing automation solution and are looking to further leverage it.• Develop and execute client demand generation strategies that leverage Marketo and marketing automation best practices.• Provide best practice demand generation and campaign planning consulting for clients• Optimize and maintain Leadous client documents related to demand generation, marketingcampaign planning, and reporting• Gather customer requirements, identify optimal solutions, and architect marketing automation strategies using best practices in marketing automation, lead management, and revenue performance management• Design and implement advanced nurture programs, lead scoring models, lead lifecycle programs, and complex automation workflows• Create emails, forms, and landing pages to support marketing programs• Create reports that will measure multi-channel marketing effectiveness, conversion tracking, and ROI• Offer database hygiene and email deliverability consulting in line with best practices• Stay current with the latest marketing automation features, competitive offerings, and marketing technologies• Educate and mentor clients on their marketing automation initiatives• Marketo Certified Expert Certification (MCE) -
Marketing Automation ManagerFairwarning® Mar 2020 - Aug 2021FairWarning was acquired by Imprivata on 12/1/20.I managed and optimized usage of FairWarning's marketing automation platform, Pardot, for marketing campaigns while driving highly segmented audiences to engage with content and promotions in order to generate new leads and engage existing leads and contacts. After the acquisition, my focus became doing the same with Marketo.• Established and maintained scalable, best practice processes for lead generation workflows, lead scoring and grading, data normalization, reporting, and email marketing; ensured processes were implemented consistently across teams• Created email nurture flow and drip campaigns in Pardot that helped with conversion. Analyzed conversion paths to make recommended changes• Troubleshooted and did QA for campaigns and workflows• Worked jointly with the Sales Ops and Sales teams to ensure proper integration and data integrity between Pardot, Salesforce, and other applications• Created and maintained reports and dashboards on the operational effectiveness and business impact of marketing activities and campaigns within Pardot and Salesforce• Monitored lead volume, engagement rates, conversion rates, close rates, and data quality • Evaluated and interpreted data to identify trends that suggest new opportunities or challenges; used data to set and track actionable tactics, goals, metrics, and KPIs• Advised the leadership on email deliverability and compliance standards/best practices to ensure optimal deliverability rates and sending reputation• Built out the registration/data capture process for virtual events; segmented, scrubbed, imported, and distributed the lists• Established new lead assignment and scoring/grading systems to optimize the marketing-to-sales MQL handoff
-
Marketing & Communications ChairAlachua County Emerging Leaders (Acel) Dec 2018 - Dec 2020Gainesville, Florida, UsI led a team of incredibly talented marketing professionals and represented our committee on the board of directors. I coordinated marketing efforts by organizing, supporting, assigning, and collaborating on projects with members of the marketing committee. The team is comprised of capable marketers with expertise in the scopes of writing, editing, design, social media, PR, email marketing, event planning, automation, strategic partnerships, photography, and advertising.• Supported a team of marketers from all scopes and managed their assignments with Trello• Social media engagement more than 2X• Created a professional development blog series to boost SEO & nurture leadsACEL’s mission is to encourage the development of young leaders and engage them in community life by being connected, informed, and involved as a thriving community of and for young professionals. -
Marketing Operations AnalystItprotv Nov 2017 - Jun 2019Gainesville, Fl, Us• Managed and optimized usage of ITProTV's marketing automation platform, Pardot, and used it to build automation programs to aid our lead generation efforts• Coordinated efforts between the sales and marketing teams to ensure a cohesive and engaging experience for our members• Imported, maintained, and segmented lead lists for use in marketing campaigns, then distributed them to the appropriate sales representatives when they were deemed ready for the next stage of the sales process• Implemented and maintained marketing automation strategy, email programs, martech stack, and analytics• 85,000 marketing-generated leads created during my employment• Analyzed and reported on data collected from Pardot• Managed and implemented integrations between Pardot and other tools using Zapier to enhance the lead capture process; helped administer Salesforce• Used GoToWebinar and Pardot to roll out a recurring webinar series, create marketing assets to announce the events, deliver post-webinar communications, and establish remarketing efforts; the last webinar episode I managed had 1600+ registrants• Contributed to the writing and copyediting of blogs, case studies, technical documents, e-books, industry reports, email marketing copy, landing page copy, social media copy, and articles, then automated the targeted delivery of those assets• Advised the leadership on email deliverability and compliance standards/best practices to ensure optimal deliverability rates and sending reputation• Owned the primary reply-to email address for ITProTV and responded to any member inquiries regarding our marketing emails• Attended INBOUND18ITProTV is an online membership platform addressing the global IT skills gap by delivering binge-worthy learning™ to train IT professionals in every stage of their careers. -
Senior Onboarding SpecialistSharpspring Apr 2016 - Aug 2017Gainesville, Florida, Us• Worked closely with an assigned group of marketing agencies as I introduced, oriented, and trained them on the SharpSpring marketing automation software platform during a 60-day onboarding period• Assisted Agency Partners with set up of the platform for their company• Assisted Agency Partners with strategic marketing consultation, implementation, and sell-through related to use of the platform• Performed joint demos with Agency Partner clients using GoToMeeting• Maintained and improved Partner engagement with the platform• Using Pendo customer insights software, I identified existing at-risk Partners, then reached out to provide strategies and solutions to relieve their specific pain points in an effort to retain them and turn them into advocates for our brand• Stayed current on marketing automation trends• Managed constant requests for information and ensured proper follow through with each Partner• Created complex automations for Agency Partners using the platform• Provided ongoing informal and formal mentoring to team members and established formal training procedures for new hires• Assisted in rolling out Onboarding processes including the creation of Onboarding Guides and a kick off call outline to set proper expectations with Partners prior to onboarding• Assisted in developing preliminary strategy and structure for what would later become the Customer Success team• Reviewed all NPS scores/comments for patterns and reported insights to leadership• Onboarded all Latin American customers. Assisted our team and external teams with Spanish and occasionally Portuguese translations• Wrote and published blog content regarding marketing and marketing automation topics• Assisted with recruiting efforts by conducting interviews and vetting potential candidates for positions at SharpSpring before recommending next steps to human resources.• Generated new business by regularly promoting SharpSpring at local networking events and through social media -
Account ExecutiveKonica Minolta Business Solutions U.S.A., Inc. Nov 2015 - Apr 2016Ramsey, Nj, Us• Prospected new business and maintained customer relationships; utilized CRM (Salesforce) to manage and organize those relationships• Consulted with business owners and decision makers about their needs in order to find a solution that helped them meet their company’s goals • Created and presented product proposals for office hardware, database management software, workflow management software, network security, etc. -
Commercial Account ManagerInfinite Energy Inc Feb 2013 - Oct 2015Gainesville, Florida, Us• Provided an excellent customer experience for multiple customers a day while consistently exceeding sales goals• Managed a $650,000 commercial portfolio of natural gas and electricity customers• Increased my portfolio’s margin by over 35% in less than a year and led my department• Year to date closing percentage: 95.5% (January 2015 – October 2015)• Maintained relationships with clients, renewed their contracts, and consulted on the best options for their businesses given market conditions• Managed and coached a team of outbound sales reps who assisted in bringing my portfolio new business; trained new employees• Represented my department in testing a UI for compatibility before a large software release after the acquisition of a new energy supplier, Veteran Energy• Led the drafting of a new and improved legal disclosure for the Texas market• Developed strategies adopted by my department that led to a higher retention rate and lower churn rate• Inaugurated into the Champions Club, a group reserved for the most elite employees at Infinite Energy• Awarded “Most Nest™ Thermostat Sales” 2014 and “Biggest Team Player” 2014• Completed Insane Productivity 12-week seminar course taught by renowned performance coach, Darren Hardy• Daily communication and sales negotiation with business owners across the country• Daily use of Microsoft Excel, Microsoft Word, Outlook, and internal software
Chris Arias Skills
Customer Service
Leadership
Sales
Marketing
Microsoft Office
Social Media
Spanish Speaking
Digital Marketing
Sales Management
Customer Retention
Account Management
Contract Negotiation
Team Building
Public Speaking
Blog Marketing
Commercial Account Management
Contract Writing
Data Analysis
Product Management
Writing
Copy Editing
Customer Relationship Management
Business Development
Usability Testing
Recruiting
Entrepreneurship
Software As A Service
Html
Infusionsoft
Salesloft
Employee Training
Business Networking
Marketing Automation
Customer Success
Growth Hacking
Product Training
Salesforce.com Administration
Pardot
Intercom
Zapier
Trello
Clubhouse.io
Pendo
Shopify
Marketing Operations
Email Analytics
Webinar Management
Creative Content Production
C Level Relationships
Non Profit Leadership
Chris Arias Education Details
-
Santa Fe College
Frequently Asked Questions about Chris Arias
What company does Chris Arias work for?
Chris Arias works for Freelancer
What is Chris Arias's role at the current company?
Chris Arias's current role is CEO and Founder.
What is Chris Arias's email address?
Chris Arias's email address is ch****@****ing.com
What is Chris Arias's direct phone number?
Chris Arias's direct phone number is +135268*****
What schools did Chris Arias attend?
Chris Arias attended Santa Fe College.
What skills is Chris Arias known for?
Chris Arias has skills like Customer Service, Leadership, Sales, Marketing, Microsoft Office, Social Media, Spanish Speaking, Digital Marketing, Sales Management, Customer Retention, Account Management, Contract Negotiation.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial