Christopher Ayliffe Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

• Responsible for designing a new email strategy to align with the business and overall marketing strategy with a focus on increasing engagement. This strategy aimed at using personalisation, re-engagement and assessing volume of communications.• Redesigned our Regional communications leading to a content led approach. This has resulted in an increased Open Rate of over 3% and CTOR of over 6% on each email.• Management of the email marketing team to ensure targets are hit, deadlines are met, high standards are maintained and campaigns continue to develop. • Used insight from our data on CRM to produce an Events email personalised by a contacts geographical location. This has resulted in all metrics improving by over 4%.• Regular use of the CRM to pull data and create marketing lists that allow us to automate email programs (Welcome program, New Subscriber program, Renewal program). • Worked with our GDPR consultants to ensure we are compliant. • Currently working with other marketing managers to ensure we offer a more tailored experience to our contacts by improving their preferences and interests.

London, United Kingdom

• Developed numerous email campaigns through Campaign Monitor to increase revenue growth and build online presence for the hotel group and the Birmingham Bars and restaurants. • Management of the Cotswold Inns and Hotels website along with Birmingham Bars websites, implementing new content to increase online sales and bookings. • Analysed numerous marketing campaigns including email, social media and SEO campaigns using Google analytics, email marketing software to identify effectiveness.

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