Christopher Batty Email & Phone Number

Fayetteville, Ar, Us

Bentonville, Arkansas, United States

Rogers, Arkansas, United States

• Led three direct reports and other cross-functionals in mining data sources, such as Nielsen, Retail Link, and Luminate, to help build sales stories and drive growth for Kiwi, Fantastik, Windex, Pledge, Shout, Drano, and Scrubbing Bubbles, as well as category.• Directed North American cross-functional EDLC retail strategy to better position SCJ for success at Walmart while managing potential channel conflict in remaining classes of trade.• Exceeded sales budget in first full year as director by growing core distribution throughout WMT FY 2022 and 2023 mod cycles, growing TDPs across D13 (APC) all-purpose cleaners, (BTD) bath toilet drain, and laundry additives, as well as D12 drain chemicals, and D25 apparel.• Oversaw budget and forecast planning and management, including creation of annual sales plans to deliver profitable net sales growth and market share objectives.• Developed brand-specific assortment strategies in conjunction with marketing to combat recessionary trends in customer behavior.

Chicago, Illinois

• Delivered consecutive years of topline and share growth for SCJ Home Cleaning brands (Windex, Scrubbing Bubbles, Fantastik, Drano, Pledge, and Shout) across xAOC Nielsen tracked channels.• Served as primary cross-functional lead between sales, brand marketing, omni-channel marketing, and supply chain.• Acted as “Voice of the Brand” with sales and external customers, and “Voice of Sales” internally with marketing commercialization and omni-channel support teams.• Coordinated new product launches as cross-functional lead for North American home cleaning, including volume and ACV forecasting estimates by COT, market pricing, trade and promotional structure, and customer-specific shopper programs.• Contributed as seasonal business development lead. Drove key opportunity promotional periods (spring cleaning, back to school), including collaborating with account teams for creation of customized merchandising vehicles and assets.• Trailblazer Team Award Winners: 2019, 2020

Chicago, Illinois

• Exceeded both gross and net sales budget targets for two consecutive fiscal periods (plus +9.6% over PY).• Expanded key points of distribution for SMG brands across mass, value, and grocery classes of trade.• Managed all aspects of mutual distribution and channel expansion agreement for SMG branded products for target, grocery, value, and drug classes of trade.• Oversaw sales account manager responsible for direct and broker managed grocery accounts, in addition to regional business development.• Named Best in Class Business Results Winner in 2018.

• Relaunched 125-year-old legacy brand in 2014, contributing to 43% company topline growth from April 2014 to April 2016 ($15.2M to $21.8M).• Oversaw national and regional account management across all classes of food, drug, value, and mass.• Cultivated both branded and own brand assortment across the primary account base, resulting in expanded market share across all tracked channels in soft peppermints segment.

• Responsible for Assortment, Pricing, Merchandising, and Shelving on Laundry Care, Home Cleaning, and Brita, across Eastern Regional Grocery accounts.• Deep breadth of experience working in both NE and SE Regional accounts, with focus varying across both EDLP and Hi-Low Grocery chains.• Managed trade and promotional plans with 3rd party brokers across all accounts.• Experienced at managing cross functional teams of Category Management, Marketing, and Retail Operations.• Instrumental in new item placement and promotion negotiations and execution with a track record of results.

• Responsible for Category Management on Laundry Care, Home Cleaning, and Brita, across all Eastern Regional Grocery accounts.• Served as primary liaison between Corporate Shopper Insights and Field Sales, including 3rd party brokers.• Identified customer specific opportunities for category growth and increased conversion.• Tailored broader Grocery insights into customer specific applications to drive assortment and space wins.• Collaborated with larger vendors on broader customer aisle solutions to grow overall basket, conversion, and loyalty.

• Led as Category Management Advisor for Sears Holdings for Fresh Step Cat Litter and Armor All/STP Auto care Products.• Performed regular reporting and analytics for national sales team, ad-hoc internal and external requests, customer category reviews (including collaboration with other vendors,) and physical POG recommendations and shelving standards.• Refined assortment and designed consumer insight driven POG that resulted in an overall category turn-around in the Auto Wash and Wax category.• Preserved assortment and provided analytically supported pricing recommendations through cost increases.