Utilising content-based inbound marketing campaigns for lead generation, while implementing search engine marketing and social media initiatives, as well as marketing automation processes. Leading the Global Marketing team, overseeing a team of up to 7 direct reports.

Tasks:• Build and implement brand strategy• Build, maintain and implement continuous marketing plan• Create and implement Online and SoMe strategy• Create process and follow through mechanism from lead generation to sales• Create tools for direct sales and channel partners • Create Content for Gunnebo's knowledge hub• Contribute to innovation process• Leadership of BU Safe Storage marketing team (Europe)Gunnebo’s Business Unit Safe Storage is a globally recognised provider of physical security solutions with the mission is to protect valuable items from burglary, fire and explosion and provide customers with peace of mind at home, in transit and at work. Based in Gothenburg, Sweden, Gunnebo Safe Storage boasts a widespread global presence with a team of 2,000 dedicated experts in safe storage. The company extends its support to over 25 countries and effectively caters to the needs of customers through five production facilities located worldwide.

In addition to present tasks in Group Marketing and Brand Management, now also heading the internal and external communication activities, securing a consistent corporate communication for the corporate brand Papyrus.

European Product Marketing and Brand Management Tasks:• Setting of the brand strategy for Papyrus brands • Development of group marketing plan and execution via promotional campaigns and tools• Lead of the European marketing team (EMT)• Optimization of the Papyrus marketing spend• Driving of marketing intelligence and brand equity tracking• Creation of an appealing visual design and shopping experience of the Papyrus e-Shop• Development of a data model for SAP Hybris e-Commerce Suite• Development of a social media strategy• Securing corporate design consistency in all marketing communication • Brand registrations of Papyrus group paper brandsResponsibilities: • Lead and management of the group marketing team• Coordination and alignment of the group marketing plan with local markets• Selection and management of creative partners in the marketing execution process• Development and execution of a group-wide digital marketing strategy

• Build-up of a BtB Product Management unit• Product portfolio analysis for the identification of growth categories within the exisiting portfolio• Introduction of an innovation process for the creation of ingredient and product innovations• Development of the marketing strategy as a basis for a 5-year business plan• Development of customized product concepts and innovation management• Training of Sales force in new ingredients and product innovation concepts• Development of sales promoting PR- and advertising initiatives• Conception and execution of customized innovation workshops with Key Accounts• Giving presentations about consumer trends and market developments at international industry congresses in German and English

Cost-responsible management of the Marketing department BtB Europe with the units Market Research, Corporate Communication, Events & Tradeshows and Graphic Office:• Market Research: periodic creation of market reports (based on data from Euromonitor, GfK), trend and market analysis (Mintel GNPD, Innova), planning and execution of primary studies (focus groups) with external partners as well as planning and execution of acceptance tests (monadic preference tests, home-use tests) • Corporate Communication: Development and execution of PR and Media initiatives• Events: Development and execution of events (International Heidelberg Convention) for customers with up to 1,000 participants• Tradeshows: Development and execution of tradeshow presentations with a booth floor size of up to 1,600 m2 and the representation of all three core businesses of the WILD Group (Food and Beverage Ingredients, Consumer Products, Machinery / Process Technology)

• Management and further development of the company internal graphic office• Project driven collaboration with the product innovation team• Continuous development of the sales support via creating customized presentations • Support for top management: Creation of presentations for industry congresses

• Design and production monitoring of all communication media• Main contact for suppliers (photographers, typesetters and printing presses), customers (brand design, label design, flyers) and colleagues in Sales: (design of presentations for key customers)• Development and management of a proprietary graphic office within the marketing department• Substitution of the lead-agency for the BtB area and thereby significant cost savings

Independent profession as a self-employed designer in own studio• Conception and design of communication media for the cities of Wiesloch und Walldorf (Citybus concept, „Kulturkalender“)• Conception and design of communication media for small and medium-sized businesses in the „Rhein-Neckar-Kreis“• Cooperation with the photo design studio G5-Design, Mannheim, Germany

• Conception, design, final artwork and production monitoring of communication media for the cultural sector, industry and trade