Christopher Berg Email and Phone Number
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✦ Transformational Leadership for Industry-Leading Top- and Bottom-Line Results ✦I am a Global C-Suite Executive successful in driving increased market share and profitability for iconic consumer brands, melding diverse experience across new product marketing, operations leadership, enterprise design, and transformational strategies/marketing. Throughout my career, I’ve been sought out based on my success in adapting to different cultures around the globe with curiosity and diplomacy and leveraging my fluency in French and proficiency in German. As a cross-functional leader, I’ve cultivated and rapidly brought order to chaotic and complex situations and collaborated cross-functionally to design solutions that embrace innovation and creativity. I have extensive experience reinvigorating brands with data-driven, fact-based insights, and using analytical and tactical expertise to design and execute customer-focused strategic plans that translate into a compelling value proposition for the customer. I’m respected for inspiring stellar team performance that drives award-winning business impact and industry-leading results. Specialties include: Dramatic Revenue Growth | Award-Winning Product Launch | Strategic Planning and Execution | Cost Savings | M&A and Integration | P&L Management | Strategy Formulation | Financial Acumen | Product Marketing | Cross-Functional Leadership | Change Management | Project Management | Enterprise Design | Brand Strategy | Marketing Analytics | Team Building & Development | Talent Management | Business Intelligence | Leadership Development | Customer Journey
Hultafors Group North America
View- Website:
- hultaforsgroup.com
- Employees:
- 383
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Vice President - International BrandsHultafors Group North AmericaFranklin, Wi, Us
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Vice President - Global BrandsHultafors Group North America Apr 2024 - PresentMequon, Wisconsin, Us -
North America Business Strategy ConsultantScangrip A/S 2023 - 2024Svendborg, DkEngaged to develop a compelling value proposition for Scangrip® for the NA market and identify, engage, and convert the highest potential NA distributors to the company’s products. ✔ Completed brand UVP and corresponding prospect presentation, distributor program and pricing strategy, and extensive target market analyses. Identified 50 highest potential dealers, developed and implemented target dealer outreach strategy, and conducted eight introductory meetings, resulting in firm orders with industry-leading tool/hardware retailers. -
President | Chief Executive Officer – North America DivisionMetabo Power Tools North America 2019 - 2023Braselton, Ga, UsSpearheaded $70M+ North America subsidiary of €700M global manufacturer of professional power tool solutions. Directed and inspired 150+ member sales, marketing, logistics, human resources, manufacturing/assembly, service/repair, and finance teams. Shepherded the organization through the Covid-19 pandemic, protecting the business and employee health and safety. Restructured the sales organization and compensation plan to improve alignment with company revenue goals. Reported to VP Global Sales.✔ Developed and implemented a cohesive, five-year strategic plan (Gazelle Methodology), and operationalized a comprehensive governance plan with balanced scorecard controls, setting a clear direction for the division. Increased NA division sales 25%+ while improving profitability 940%+ within 18 months of assuming role. Redesigned the organization to improve operational efficiency and effectiveness, increasing employee satisfaction and significantly improving top and bottom-line results. Restructured the employee performance management system and transitioned the benefits plan to ADP TotalSource to enhance the employee experience, improving retention rates by 20%. Improved brand and product marketing effectiveness and alignment with new systems (Demand Metric/ClickUp), tools and processes, boosting sales by 30% during tenure. Instrumental during merger of the NA division with sister division in GA. -
Chief Strategy | Marketing OfficerMedix™ 2017 - 2019Chicago, Illinois, UsLed Office of Strategic Management (OSM) responsible for strategic planning, project management, and corporate research functions. Promoted to also lead Marketing and R&D/Innovation teams. Designed, built, and managed four-member corporate strategy team responsible for the definition, management, and execution of the product and business innovation portfolio. Led a Marketing Team of four including Manager, Creative, Design, and Marketing Communication. Reported to the CEO.✔ Led successful acquisition and integration of Talentoday, a Paris-based HR Science and Technology firm, including pre-acquisition duties and post-acquisition challenges. Assumed an interim Managing Director role to provide site leadership and oversee the integration plan. Created an initial business plan, stabilized and rebuilt the team, and achieved Q4 sales objectives. Recommended and implemented a digital product (Aha!) strategy based on company’s first Customer Journey research initiative and new stage-gate innovation process, resulting in a $500K reduction in consultant fees. -
PresidentIceberg Marketing Consulting 2017 - 2017Oversaw consultations in brand repositioning, business strategy, developing an annual marketing plan to raise target awareness, and strategies for new product introductions. Developed a Marketing/Creative Agency RFP, ultimately selecting a new agency. With the new agency, conducted an extensive website audit and redesign that coincided with new product introductions. -
Global Director - Evinrude Marketing | Strategic PlanningBrp 2015 - 2016Valcourt, Qc, CaDirected global engine and PAC brand marketing, product marketing, demand planning, and business intelligence functions. Managed 15-member NA team and led regional and global marketing teams. Controlled >$14M budget and reported to the Marine Division VPGM.✔ Drove the global launch strategy for 150 – 200 HP G2 engine and PAC platform, including a high-energy industry and media unveiling event in Milwaukee, and exceeded campaign objectives, increasing market share by 40% in one year. -
Director - Evinrude Marketing | Strategic PlanningBrp 2008 - 2015Valcourt, Qc, CaDirected North America engine brand marketing, product marketing, demand planning, and business intelligence functions. Managed 15-member team. Controlled >$15M budget and reported to the Marine Division VPGM.✔ Directed a global launch for the new-to-world 200+ HP G2 engine and PAC platforms, propelling brand to status not experienced in decades, doubling market share, and recaptured leadership position in the industry. Product received prestigious New Product Innovation and Top Products industry awards. Led the research, development, and launch of new global Evinrude brand positioning strategy. Directed multimillion-dollar integrated digital, print, TV, and PR/social media G2 launch/Evinrude brand marketing campaign that exceeded launch awareness targets by 20% and improved brand perceptions.
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Manager - Strategic PlanningBrp 2008 - 2008Valcourt, Qc, CaLed outboard engine division strategic planning, business intelligence, and research functions. Promoted after eight months in the role. Reported to the VP Marketing and Strategic Planning.
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Director - New Business DevelopmentMilwaukee Electric Tool 2007 - 2008Brookfield, Wi, UsSupervised a new function focused on new business growth opportunities, generating $50M+ of incremental revenue. Directed product management and marketing strategy and execution for new business, including Gas Power and Equipment. Reported to the VP of Marketing. -
Director - Ac Saws | Drilling | Fastening Product MarketingMilwaukee Electric Tool 2007 - 2007Brookfield, Wi, UsManaged flagship Sawzall® and Magnum® brands categories, directing product management and marketing functions for a $200M product portfolio. Trusted advisor to management for cultural integration following acquisition by Techtronic Industries, providing valuable insights into the people, product and brand. Managed a three-member team. Reported to the VP of Marketing.Earlier Experience:Milwaukee Electric Tool Corporation, Brookfield, WI - 1999 - 2007GROUP MANAGER, Tools Product Marketing, GROUP MANAGER, Brand and Channel MarketingGLOBAL BRAND MANAGER, tasked with managing global product and brand marketing functions for €100M business in WEMEA, APAC, and South Africa as expat based in Stuttgart, Germany. Championed global launch of new-to-world V28 lithium-ion battery technology, generating €6M in six months, 50+ new products within two years, cordless sales increase by 50%+ within 18 months, and 10% YOY overall brand growth.PRODUCT MANAGER, Saw and Woodworking Products, PRODUCT MANAGER, Sawzall® and Bandsaw ProductsKohler Co, Kohler, WI – Held progressively more responsible positions.SENIOR MARKETING ANALYST (Faucets P&SP NA), COMMERCIAL ACCOUNT EXECUTIVE (P&SP International), ASSOCIATE PRODUCT MANAGER (P&SP International), ACCOUNTING ANALYST (P&SP International).
Christopher Berg Education Details
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Wisconsin School Of BusinessBrand & Product Management -
Wisconsin School Of BusinessOperations Management
Frequently Asked Questions about Christopher Berg
What company does Christopher Berg work for?
Christopher Berg works for Hultafors Group North America
What is Christopher Berg's role at the current company?
Christopher Berg's current role is Vice President - International Brands.
What is Christopher Berg's email address?
Christopher Berg's email address is wh****@****aol.com
What is Christopher Berg's direct phone number?
Christopher Berg's direct phone number is +141430*****
What schools did Christopher Berg attend?
Christopher Berg attended Wisconsin School Of Business, Wisconsin School Of Business.
Who are Christopher Berg's colleagues?
Christopher Berg's colleagues are Amandus Bresch, Hendrik Vonck, Caroline Aranius, Martin Knobloch, Veronica Holm, Jenny Stark, Pontus Larsson.
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