Christopher Berg Email & Phone Number

Franklin, WI, US

Mequon, Wisconsin, US

Svendborg, DK

Engaged to develop a compelling value proposition for Scangrip® for the NA market and identify, engage, and convert the highest potential NA distributors to the company’s products. ✔ Completed brand UVP and corresponding prospect presentation, distributor program and pricing strategy, and extensive target market analyses. Identified 50 highest potential.

Braselton, GA, US

Spearheaded $70M+ North America subsidiary of €700M global manufacturer of professional power tool solutions. Directed and inspired 150+ member sales, marketing, logistics, human resources, manufacturing/assembly, service/repair, and finance teams. Shepherded the organization through the Covid-19 pandemic, protecting the business and employee health and.

Chicago, Illinois, US

Led Office of Strategic Management (OSM) responsible for strategic planning, project management, and corporate research functions. Promoted to also lead Marketing and R&D/Innovation teams. Designed, built, and managed four-member corporate strategy team responsible for the definition, management, and execution of the product and business innovation.

Oversaw consultations in brand repositioning, business strategy, developing an annual marketing plan to raise target awareness, and strategies for new product introductions. Developed a Marketing/Creative Agency RFP, ultimately selecting a new agency. With the new agency, conducted an extensive website audit and redesign that coincided with new product.

Valcourt, QC, CA

Directed global engine and PAC brand marketing, product marketing, demand planning, and business intelligence functions. Managed 15-member NA team and led regional and global marketing teams. Controlled >$14M budget and reported to the Marine Division VPGM.✔ Drove the global launch strategy for 150 – 200 HP G2 engine and PAC platform, including a.

Valcourt, QC, CA

Directed North America engine brand marketing, product marketing, demand planning, and business intelligence functions. Managed 15-member team. Controlled >$15M budget and reported to the Marine Division VPGM.✔ Directed a global launch for the new-to-world 200+ HP G2 engine and PAC platforms, propelling brand to status not experienced in decades, doubling.

Valcourt, QC, CA

Led outboard engine division strategic planning, business intelligence, and research functions. Promoted after eight months in the role. Reported to the VP Marketing and Strategic Planning.

Brookfield, WI, US

Supervised a new function focused on new business growth opportunities, generating $50M+ of incremental revenue. Directed product management and marketing strategy and execution for new business, including Gas Power and Equipment. Reported to the VP of Marketing.

Brookfield, WI, US

Managed flagship Sawzall® and Magnum® brands categories, directing product management and marketing functions for a $200M product portfolio. Trusted advisor to management for cultural integration following acquisition by Techtronic Industries, providing valuable insights into the people, product and brand. Managed a three-member team. Reported to the VP of.

Master Of Business Administration (Mba) Honors, Brand & Product Management

Bachelor Of Business Administration (Bba) Honors, Finance, Operations Management