With a career that began by the marketing of bands in college (including Depeche Mode), has grown into over 20 years of brand leadership. Versatile, driven, and committed to marketing excellence, I successfully led the brand marketing strategy for one of America’s most beloved and premier brands, Amica Insurance, for the past 12 years. Building centers of excellence around brand advertising with a purpose, consumer advocacy & engagement, and data driven analytics, I directed a dynamic marketing program that was scrappy, curious, and constantly aware of the need to iterate, optimize and innovate. This focus led to year-over-year growth – achieving targeted new business goals for all product lines during my tenure. At my core, I am a passionate marketer with an insatiable determination to learn, continuously improve, and lead brands into the future. My experience is as broad as it is deep, with experience in all facets of marketing, from analytics to research to media to creative. I’m just as comfortable presenting visionary ideas in a Boardroom as I am in the trenches with analytics teams evaluating the performance of specific e-marcom programs. During my tenure at Amica:• Oversaw the successful implementation of an extensive enterprise-wide rebranding initiative • Directed the development of all omni-channel brand and direct response creative • Built Amica’s prospect / cross-sell email programs, Paid Search, and Content campaigns• Developed omni-channel analytics programs and online brand safety initiatives• Executed a wide variety of annual consumer research programs (an area, that I am extremely passionate about) Brand Strategy and Execution | Director Digital Marketing | Communications Program Design and Execution | Customer Experience Enhancement | Analytics | Customer Journey Mapping | Budget Management | Creative Leadership | Team Development