Christopher Blackwell Email & Phone Number

New York, NY, US

• Safeguard brand consistency across all channels and regions by meticulously curating and enforcing voice and visual guidelines for every branded material.Collaborate seamlessly with diverse departments like.
• Manage a team of 8 designers and project managers, orchestrating the development and execution of captivating internal campaigns.
• Forged and nurtured strong client relationships, guaranteeing satisfaction with creative deliverables.
• Cultivated junior designers through mentorship and coaching, empowering their skill development and career growth.Consistently devised and implemented innovative creative strategies that resonated with brand objectives.

New York City, NY, US

• Directed creative strategy and process from concept to completion and ensured on-time, on-budget delivery of projects by coaching, directing, and inspiring a team of 5 to deliver compelling, cohesive brand projects..
• Elevated the company’s visual tone and reputation across all touch points by leading the rebranding of the company website, email marketing, and print material.
• Streamlined creative process by introducing creative brief, resulting in a 20% increase in productivity.
• Saved $60K/year by bringing video production in-house.
• Increased internal brand awareness by redesigning the brand guidelines and rehauling the visual identity for internal communication.

Seattle, WA, US

• Established brand design for partnership and cross-site campaigns, internal presentations, editorial, UI, product, social, conferences, and events to meet business goals and support brand positioning. Collaborated with.
• Full redesign of Amazon Fashion Pages.
• Increased click-through rate by using new type systems, brand language, and modular site placement templates.
• Redesigned templates for the website landing pages, increasing conversion rate by 15%.

• Led creative teams to produce visual deliverables across print, web, photo, and video. Sourced, composed, and retouched images for print and web collaterals. Key Impacts
• Led creative team to improve visual e-commerce campaigns by 30% by designing high-converting, high-engaging visuals.
• Built and nurtured working relationships with a diverse network of industry professionals by creating an internal network group.
• Created a visually appealing design using the Adobe Creative Suite and photography.

Sherman Oaks, CA, US

• Delivered leadership and creative strategy to guide the design of visual assets that constantly pushed the boundaries of creativity, imagery, and consumer engagement. Partnered with the e-commerce team to strategize.
• Evolved brand by driving a digital- and mobile-first mindset across all creative projects.
• Cultivated a high-performing team through close mentorship and routine performance evaluation.
• Achieved a 17% increase in website traffic and a 19% increase in sales.

Woodland Hills, California, US

• As Art Director, directed the creation of print and digital campaigns, web photoshoots, and video content from concept through launch, resulting in an increase in sales by 15%. Key Impact
• Created global brand style guides, led design scrums, and directed e-commerce redesigns.
• Oversaw the production of 30+ projects in adherence to the brand’s guidelines and specifications, leveraging strong project management.
• Increased user engagement and brand reach by 10% and saw a 7% click-through rate for online campaigns.

• Mobilized a team of 3 to create highly-effective and engaging materials for publications. Designed print and retail materials, including flyers, gondolas, and POS assets. Key Impacts
• Improved content engagement on the website by 10% by creating a visual strategy implemented across the product’s advertising campaign.
• Educated clients through the design process and reviewed design solutions to ensure quality and responsiveness through regular check-ins with clients and team members.
• Increased overall brand awareness by developing creative concepts for visual assets.

Los Angeles, CA, US

• Promoted the company's brand by designing and implementing a variety of graphic assets, including in-store displays, packaging, product photography, and flyers. Key Impact
• Established comprehensive visual identity, aesthetic goals, and brand standards.
• Designed graphics and visual assets for the company website, resulting in a 10% increase in traffic
• Edited product photography to enhance resolution and vibrancy, resulting in a 5% increase in online purchases.

New York, NY, US

• Constructed cohesive visual brand identity across emails, packaging, product photography, and print media. Supervised in-house retouchers and freelance designers. Key Impact
• Enabled user accessibility across multiple platforms by transitioning existing web assets from print to digital by creating a digital style guide.
• Revamped product photography assets to align with brand identity and redesigned packaging assets to exceed customer expectations.
• Improved efficiency of in-house retouchers and freelance designers by streamlining existing workflow processes.

Glendale, California, US

• Worked with the Marketing Director to create social media posts, web graphics, and packaging for new products. Key Impacts
• Utilized Adobe Creative Suite and other design tools to create in-store graphics and branding materials while ensuring consistency.
• Generated retail-ready artwork to meet established brand standards resulting.

Associate Of Arts - Aa, Digital Media Arts

Certificate, Graphic Design For Print And Web

Certificate, Website Design, Development And Maintenance