Digital marketing and sales expert to generate more leads and more revenue for your organization.https://optimizeconsultingllc.com/

I consulted political campaigns and organizations on digital strategy. My responsibilities included creating online campaigns to achieve in new leads and new donors across all clients. I specifically focused on bringing new leads down an email funnel to convert them into donors. • Total raised for clients - $499,637.53• Placed and managed online advertising to keep CPR low for clients – kept cost per conversion under $1. • Led new leads down an email strategy and funnel to turn them into donors.• Built out landing pages (NationBuilder) and donate pages (Anedot) to optimize for conversions.• Created email campaigns for clients and kept open rates above 20%.

As Senior Account Executive, I managed a team of account coordinators and executive to run digital campaigns for clients from Congressional, Senate, Gubernatorial races, and advocacy organizations. I created digital marketing strategies within my clients’ budgets to meet their goals and closely monitor their analytics and ROI.• Account lead for Congressional and Senate races.• Email marketing and fundraising, over $500,00 raised• Paid search advertising and GDN• Facebook and Twitter advertising budgets exceeding $1 million. • Website optimization for increasing remarketing, email acquisition, and donations.

Maintained relations and consulted over 200 student organizations in my region in political activism. I successful implemented policy changes in Idaho and Texas. • Created and/or affiliated 38 student organizations with the Leadership Institute.• Recruited 2735 students into the LI network.• Built a political network in over 11 states• Trained over 400 students for three LI programs – Youth Leadership Schools, Student Activism Conferences, and Field Representative Trainings.• Organized protest/rallies that developed into lawsuits and news stories.