Christopher Brenner Email & Phone Number

Mountain View, CA, US

Mountain View, CA, US

Purchase, New York, US

• February, 2011 - presentLead all marketing analytics for Revenue Management in order to optimize revenue and profitability. Lead all pricing and packaging analyses including elasticities, cross elasticities, discrete.
• Led analysis of soft drink variety pack configuration. Grew product sales velocity 120% by identifying calendar of high performing flavor combinations. Project ROI was over +2000%.
• Led analysis of Lipton Tea category discrete choice price pack study. Insights led to launch of new multi-pack packaging, growing sales 25% and profitability 30%+.
• Led cross functional team of marketing, finance and revenue management to develop new pricing model of all 300+ products in seven different categories. Model accurately predicts impact to all brands, channels and.

Broomfield, CO, US

• Led marketing insights and digital analytics for start up inflight internet service. Worked with executive leadership and board of directors to deliver insights to drive marketing strategy. Managed two direct reports.
• Conducted digital analytics projects from qualitative and quantitative data collected from customers to drive improvements to the in-air online experience with both price and performance.
• Led discrete choice analysis to optimize product offering to consumers. Analysis led to discontinuation of one product (30-day pass) and the launch of two others, growing sales per passenger 30%.
• Led initial consumer segmentation analysis to determine product and portfolio positioning.
• Led pricing analysis to determine pricing structure by flight length.
• Led analyses to determine portal and digital marketing effectiveness and ROI.

• Led custom research organization aimed to deliver value and insights to clients. Met weekly with clients to assess innovation and insights needs, and develop solutions to meet those needs. Managed 17 direct reports in.
• Designed and launched portfolio of products to communicate solution potential to clients.
• Worked with 50+ clients to deliver insights on product and consumer trends in retail.Co-managed Philadelphia Cream Cheese brand, a +$1B brand annually. Led product and price strategy through business analyses. Led.
• Led launch of Philadelphia Cracker Spreads in club channel, including project management, forecasting, P&L, product testing, sell in, and tracking. Product launch met 100% of goals in first 13 weeks of launch.
• Led portfolio analysis to determine optimal set of products to maximize sales within existing shelf space. Analysis led to the replacement of one product, growing velocity on that space 15%.

Cincinnati, Ohio, US

• Led brand analytics for Baby Care, including the largest brand at P&G, Pampers, a +$7B brand annually. Led measurement of brand performance, tracking of innovations, and custom business analyses. Managed one direct.
• Led two major Baby Care pricing analyses, each leading to price changes. Developed highly accurate model to predict and forecast impact of different scenarios.
• Led Pampers business review and Marketing Mix Modeling analyses. Business review was ranked #1 in P&G based on feedback scores.
• Led break-through analysis and strategy on consumer switching behavior over time. This analysis allowed for the reallocation of $5MM in marketing spending, called this analysis, “the highlight of the 2006 Pampers.
• Designed consumer research facility development to assess new and existing product effectiveness at the “First Moment of Truth.” Facility continues to be used for research and sales purposes.

Master Of Business Administration (Mba), Finance, General

Bachelor'S Degree, Computer Science