Oversee all store operations including monthly and annual sales budget with a sharp focus on the bottom line. Analyze sales and inventory reports to ensure accuracy in reporting. Build a dynamic enthusiastic staff that is highly knowledgeable in store operations and paramount guest service. Responsible for creating and implementing monthly staff incentive programs. Work directly with our buyer to select an assortment of merchandise and product mix to offer guest. Work directly with marketing and community relations to create promotional events that generate public interest including player signings and community activities.

Managed all store operational issues; determined weekly, monthly and annual sales goals; exceeded sales goals, increased annual store revenue by 10% over the previous year; developed and implement employee performance evaluations and improvement plans; created a positive working environment and resolved employee issues appropriately and in a timely manner; responded to customer inquiries by determining optimal solutions; utilized labor management tools, including effective scheduling, to maximize productivity; managed store revenue, including cash handling, deposit reconciliation and delivery of deposits to bank; execute and monitor loss prevention and shrink programs.

Developed and implemented strategic business marketing campaigns to generate customer interest and demand for new clothing lines. Planned and executed delivery of marketing campaigns; monitored and optimized the effectiveness of existing marketing programs including search engine optimization, consumer promotions, social media, cross-promotional efforts and email marketing. Won a $10,000 prize for start up company video contest hosted by Microsoft and the Seattle chamber of commerce. Partnered with Microsoft's video production department on a campaign to launch the 2010 office product line including shooting four videos showcased on Microsoft.com

Effectively managed staff of 45+ employees to insure integrity of store; maintained high operational performance and productivity as store manager, as noted by regional manager; regarded as having hired the most productive and diligent employees as noted by regional manager. Act as marketing strategy liaison with Abercrombie and Fitch recruiting and marketing representatives to support sale revenue. Maintained financial expenditure reports, shipping logs, inventory checks, and developed new and innovative ways to retain large staffing goals. Modeled for Abercrombie and Fitch to increase sale revenue and promote store diversity.

Responsible for responding to guest and staff inquiries in a timely and professional manner; dispatched bellmen to hotel location for guest services, supervised the service express team; responded to guest requests and complaints, answered phone lines and transferred calls to delegated locations; set up guest billing.