Christopher Briscoe Email & Phone Number

Bloomfield, Ct

Develop marketing insights and execute on campaigns to support US B2B employer segments.• Proactively partner with vendor management team to support vendor selection process; provide in-depth market analysis of vendors• Execute lead generation campaigns; reporting on success of campaigns; make recommendations for improvements• Drive internal training programs and communications lead for the various sales teams and managers

Glastonbury, Ct

Xspor Technologies is a life sciences company that has created a proprietary enzyme-based formulation that is the all-natural, non-toxic, and effective weapon to clean indoor contaminants. It is completely safe for humans, pets and almost all materials. It is non-destructive and long lasting, making XSpor's services the true green solution.Providing assistance in raising capital, developing business plan, a go-to market strategy as well as researching product ideas, and assessing market potential. Position Highlights• Develop business plan, marketing strategy, go-to-market plan, and email marketing.• Conduct in-depth market research to evaluate the potential for and viability of bringing new products to market.

Glastonbury, Ct

I provided strategic leadership and business guidance for the direct marketing group and was responsible for all P&L activities, as well as recruiting, managing, and training a 10-person team, throughout the Central Connecticut office.✯ Generated $90M by building 2,500 relationships that led to 60 funded opportunities across $900M in lines of credit.✯ Delivered comprehensive annual executive management briefings on the effectiveness of developed business plans. ✯ Significantly improved lead generation functions by designing/installing a new shared contact management system.✯ System increased marketing efforts across 80 salespersons by 300% and improved CRM and database adoption.✯ Spearheaded implementation of a national indirect sales program to support and supplement the national sales force.✯ Developed executive management-approved strategy that included full incentive, recruiting, and training plans.

Glastonbury, Ct

I specialized in identifying, developing, and capitalizing on strategic business opportunities for the national sales force. I also contributed significantly to the development and implementation of promotional and marketing plans for the department.✯ Consistent Top producer during tenure.✯ Successfully secured over $150M in fundings during tenure using excellent market instincts and business acumen.✯ Created and facilitated both initial and ongoing training efforts to adequately prepare newly hired finance associates.✯ Integrally involved in maintaining data integrity of a business-wide CRM and marketing information reporting system.

Bachelor Of Science, Business Administration

Activities and Societies: Lambda Chi Alpha Fraternity, Resident Assistant

Education record