Leading Front of Store Health and Wellness Marketing Categories, Pharmacy Marketing and Vision Center Marketing.

In conjunction with principal owner, develop and provide strategic direction for 1SEVENTY1 and Luxe Hospitality Consulting within core areas of operations, business development and growth planning. Identify and assess key markets and business opportunities for strategic growth.Please visit us at: https://www.1seventy1.com/ and https://www.luxehospitalityconsulting.com/

Brand Manager for CURAD and CURAD Performance Series Develop/Lead Branded and Private Label First Aid, Mask and Orthopedic customer, commercialization strategy and implementationo Industry, Channel, Category, and Consumer Insight developmento Customer and channel strategy developmento Marketing, Promotion, and Consumer strategy developmentDevelop/Lead all First Aid New Product Development for brand and private labelo Consumer researcho Market Segmentationo Commercialization o Sales and Consumer Story

• Lead marketing strategy, integrated planning, and execution of OTC H&W Cough Cold and Allergy categories - $22-$30 million budget• Programs have resulted in increases in category and brand purchase intent YoY• Programs have resulted in increase in relevancy, uniqueness, & core enterprise brand attributes• Expanded program activation and investment within several media channels including TV, Radio, Digital, Social, Mobile, SEM media and Multicultural activation • Business Results: Exceeded goal in sales, share, and profit for all initiatives• Developed strategy and marketing playbook for Rx to OTC switches and New Product launches• Partnered with major CPG brands to grow Co-marketing funding YoY

• Lead marketing strategy, integrated planning, and execution of award winning Immunization programs - $22 million budget• Drove significant increase in category and brand purchase intent• Drove significant increase in relevancy, uniqueness, & core enterprise attributes• Programs have resulted in continuous market share gains for Flu and Non-Flu Immunizations• Successfully developed and implemented award winning pilot to scalable public and private co-partnership immunization programs (‘Vaccinate State’ programs)• Results: Exceeded goal in sales, share, and profit for all assigned initiatives• Lead action planning committee designed to bring focused recognition and visibility to members within department

Currently Freshman Basketball Coach at Carmel Catholic High School and multi-level Coach with Bowen Basketball Club

• Responsible for execution and delivery of all marketing activations and vehicles for all priority marketing and business initiatives related to Pharmacy and Healthcare Marketing with budgets totaling $32M.• Responsible for coordination of weekly internal and external partner status meetings to ensure timely delivery and executions within scope of project timelines • Responsible for the creation, maintaining, updating, and delivery of marketing tactical plans for all priority Pharmacy and Healthcare Marketing initiatives• Responsible for process timeline adherence to ensure deliverables are completely with in scope of project guidelines• Developed the project timeline and managed the adherence to ensure deliverables were completed within scope of project guidelines • Serve as marketing services liaison between all Walgreens internal and external marketing partners in the implementation of marketing vehicles and activations for priority pharmacy and healthcare marketing campaigns

• Responsible for managing Creative Services Request portal including delegating projects and tasks to team members and assigning priority levels for completion.• Responsible for marketing collateral coordination in regards to ensuring that information is accurate and available in all appropriate locations.• Support Social Media efforts with daily twitter engagement, blog writing, and virtual tour booth staffing• Support in new product launch process designing creative and literature for co-marketing tools.• Managed vendor relationships in implementation and design of marketing material and order fulfillment.• Managed marketing and sales inventory collateral to ensure these remained current and stocked• Support to event marketing and implementation team managing relationships with vendors to ensure promotional material and literature are designed and secured for marketing and sales efforts.• Support Channel Marketing efforts through vertical partner and sales vendor efforts by ensuring adequate sales tools are accessible via intranet, third-party websites, and inventory fulfillment houses.

• Coordinated Annual Walgreens’ Wrigley Field Workout requiring the development of a national sweepstakes, winner selection process, and event organization and execution• Competed in Walgreens Corporate Intern Case Study competition; awarded 1st place and since have had case study recommendations, findings, and ideas implemented corporate wide with potential to go company wide.• Provided weekly reporting which allowed for tracking success and areas of improvement with the Wellness Tour• Assist in coordination of various Walgreens national and local sponsorships by providing direction to store level and collaborating with event organizers of various partners and sponsors• Manage Walgreens sole sponsor and promotional request portal – review and analyze all sponsorship requests and Wellness Tour request and either determine approval/denial or route to necessary party for approval/denial• Consumer Liaison responsible for advising consumer solicitations and inquires received by promotional team

• Used Personicx cluster demographic/lifestyle attributes to develop media portraits for Walgreens patient segments • Summarized findings and delivered Rx Savings Club media-buy recommendations to the Walgreens’ team responsible for purchase of television, radio and print media advertising• Analyzed over 4,000 pieces of returned direct mail and analyzed data to determine root cause for returned mail• Made recommendations to Walgreens Direct Mail Manager for improving integrity of customer contact lists; if recommendations are followed, could reduce returned mail by 40% and save $40,000k per Direct Mail campaign • Analyzed 2006-2007 sales performance data for prescriptions and OTC drugs related to colon cancer• Charted sales and unit rate change by month and by product to illustrate results to the Colon Cancer Project team. Results used to determine whether advertising investment in these products made a difference in Walgreens sales

• Created and expanded social networks via internet in order to generate buzz of promotions, products, and offers • Researched virtual social networks in order to effectively establish a means of targeting loyal consumers • Researched collegiate and professional sports teams to gain knowledge of fan base and identify key target markets• Analyze social network trends and log daily blogging events in order to keep a track of successes and best practices in order to gain market-share leverage