Christopher Byrum Email & Phone Number

New York, United States

San Francisco, California, Us

Led product team of 4 ICs for Series A Proptech startup. Developed product strategy to increase net contribution margin from -33% to 12% and scale revenue from 12MM to 25MM ARR in 2 years. Led company pivot from D2C to B2B2C. Product had NPS of 76 v. industry average of 10.

New York City, Us

Launched first ever episodic insurance subscription and 3 new lines of business insurance to 10x customer LTV and 10x revenue. Won fast company's 2021 award for most innovative company with under 50 employees and best UX design for our iOS, Android, and Web products. Product had NPS of 76 v. industry average of 15.

New York City, Us

Newark, Nj, Us

• Shipped Audible on Alexa playback functionality in five new international markets (Canada, Australia, France, Japan, French Canadian) in seven months. Prior international PMs shipped three markets in prior three years. • Reduced software development timelines for a new marketplace launch from six months to six weeks by identifying areas for operational efficiency improvement across UX, QA, and development teams. Worked with development leads to prioritize codebase refactoring and easier configuration of new markets, estimated to save 48 developer weeks over the next year. • Shipped voice trial sign-up (e.g. “Alexa, sign me up for Audible”) and purchase with credit (e.g. “Alexa, buy this book”) features in the UK and Germany. Designed and implemented marketplace specific voice and visual requirements based on GDPR implementation and consumer protection laws.

Seattle, Wa, Us

• Developed product strategy and prioritized feature development for twelve month product roadmap with focus on subscriber growth and competitive feature differentiation. Defined requirements for roadmap features based on customer feedback, voice request data, and UX research, and presented new feature concepts and recommendations in monthly requirements reviews with business and engineering VPs.• Designed and shipped the “music for activities” feature, allowing customers to request activity related music via voice (e.g., “Alexa, play classic rock music for cooking”). Worked with PR, marketing, merchandising, and social media teams to develop go-to market PR strategy. Feature was covered by over 45 media outlets including TechCrunch, Forbes, and Billboard, and demoed live by Kathie Lee and Hoda on the Today Show. Voice requests for activity music have increased between 30% and 2,400% since launch, depending on the activity requested.• Designed and shipped the ‘music alarms’ feature for Alexa, allowing customers to request alarms to be set to music (e.g., “Alexa, wake me up at 6 am to the Beatles”). Feature was covered by 13 media outlets including Engadget, CNET, and Buzzfeed, and was a focus of launch marketing for the echo spot.• Managed all aspects of the Amazon Music on Alexa voice quality experience, from fixing bugs and broken requests to tracking and reporting on precision and recall metrics. Recommended and implemented CX changes for existing features to drive increased customer engagement. • Trained international voice product managers on Alexa technology and worked with international curation and product teams to define territory specific requirements aimed at creating culturally relevant customer interactions with Alexa.

Seattle, Wa, Us

• Enabled customer voice requests for music by genre, mood, tempo, and era. Managed editorial metadata creation and final implementation across technical and business teams.• Managed machine learning model validation work streams to improve accuracy of mood related music requests. Designed A/B experiments to test quality of model training data to bring machine learning models to launch quality. This automated several metadata processes, eliminating hundreds of hours of work for music curation teams. • Created MySQL schemas and wrote SQL queries to store and retrieve machine learning training data from third party provider for over 10 million songs, reducing operational burden on applied science team and centralizing data sources into one database.

Seattle, Wa, Us

• Founding content acquisition team member of Amazon Video subscription product. • Developed key new processes to drive launch, including a data-based method for vendor prioritization. Worked with accounting, finance, marketing, and program management teams to ensure compliance with new contract reporting requirements. • Negotiated over 25 subscription channel deals with new partners, including several of the service’s top subscriptions. Managed vendor relationship from initial contract discussions to fully approved deal terms to final delivery of video assets and ongoing promotion of accounts.• Implemented new system to centralize deal negotiation and deal term tracking process, eliminating over 20 hours of manual work each week for the content acquisition team.

Seattle, Wa, Us

• Invented scalable “selection gap” competitive monitoring process for identifying and securing missing titles from Amazon Video platform. Worked with studios and networks to deliver over 5K titles in six months, reducing acquirable gap by over 50% compared to a 1% reduction in the prior year. Delivered titles resulted in over $2MM annual revenue.• Negotiated deal terms and deal restatements with two of Amazon’s largest independent film providers (Relativity Media and Broadgreen Films) and managed business relationships for over 170 independent film accounts.• Created new royalty reporting process for third party music licensors. Wrote SQL queries to compile Amazon Video’s inception to date streaming history for all films and TV shows. Worked with third party data engineers to improve quality of reporting data and ensure compliance with reporting requirements, and trained team members on how to pull required data for reporting. • Promoted to content acquisition manager II

Us

• Categorized, summarized and reviewed talent and distribution agreements for television, film, merchandising, and digital products, ensuring accurate representation of deal points and contractual obligations• Documented major changes in reporting requirements for over 20 settlement agreements and contract amendments to the film series Texas Chainsaw Massacre. Created overall summary of legal issues with the title to provide management with recommendations for financial statement preparation procedures• Anticipated and researched legal questions caused by incomplete documentation and conflicting contractual information, interfacing with business and legal affairs to provide informed answers to management• Co-managed closure of the MadTV production offices at request of division VP. Worked with division heads from across Warner Bros. to handle legal, financial, insurance, real estate, human resources, and archive issues• Led team comprised of directors, managers, and senior staff through a 10 week project aimed at addressing social, cultural, training and logistical issues facing the division o Managed every facet of the project - provided overall vision, created meeting agendas, delegated assignments and worked with team to set and achieve weekly project milestones o Expanded project scope to consult in areas not originally requested by management o Presented PowerPoint deck of detailed solutions and implementation guidelines to all division VPs and Executive Directors, resulting in the adoption of over 90% of our recommendations• Continued to perform job functions of an Analyst in a more challenging capacity as a New Line Cinema conversion team member – developed advanced excel skills through analyzing sizable data sets of financial conversion activity

Us

• Prepared highly confidential financial statements for several of WB’s most complex titles including Friends and ER. Improved efficiency in statement preparation processes and created step-by-step guide to assist future preparers• Founding member of division training committee. Recommended changes to improve time-to-productivity for new-hires• Corrected historically inaccurate financial reporting based on misinterpreted contractual stipulations• Promoted to Senior Analyst in nine months

Bristol, Ct, Us

• Analyzed ESPN’s position in the worldwide TV market by creating an Excel database of international cable TV penetration rates. This analysis was used to determine unutilized markets for international expansion• Presented self-created PowerPoint deck on global competition and ESPN’s largest growth opportunities. Repeated presentation at request of international finance director for every senior VP in the CT finance office• Designed a reference database housing financial information, transactional histories, and content rights for over 45 international competitors, used to make informed investment decisions

New York, Ny, Us

Bachelor Of Arts (Ba), Communications

Study Abroad, Economic Honors Program