Christopher C. Hines π Email and Phone Number
Award-winning senior strategy & marketing leader whoβs helped develop and drive awareness of multiple categories throughout his career including: Data Security Posture Management (DSPM), Security Service Edge (SSE), zero trust network access (ZTNA), Digital Experience Monitoring (DEM), Cloud access security brokers (CASB), and Docker Containers.Christopher is VP of Product Marketing, Brand & Comms at Cyera. He is responsible for the strategy and execution of the Product & Solutions Marketing, Brand Marketing, and Global Communications, orgs. Prior to Cyera he was VP of Strategy & Marketing at Axis Security (recently acquired by HPE), whose mission is to harmonize secure access to enable a modern workplace so that people and technology work in harmony. He helped guide the platform roadmap based on his knowledge of the market to ensure that Axis was providing as much value to its customers as possible.Chris has multiple years of experience as VP of Marketing, working at ground breaking companies like Docker (Series C), Bitglass (Series B), EMC, Zscaler (IPO), and Axis (acquired by HPE in 2023). Having worked in NYC, Boston, Hong Kong, San Jose, CA, and San Francisco, Chris has accumulated a wealth of marketing knowledge and impactful experiences. Fun Fact - Created the first ever data tracking experiment in the DarkWeb called the "Where's Your Data?" Experiment shining light on how liquid the market is for stolen data, winning 2 marketing awards and 90+ media publications
Cyera
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Vp Of Product & Corporate MarketingCyera Apr 2024 - Present- Leads Product Marketing strategy and execution - Drives Cyeraβs corporate communications strategy and execution- Helps develop Cyeraβs platform and GTM strategy- Oversees Cyera's brand marketing efforts -
Course InstructorUdemy May 2024 - PresentThe Basics of a World Class Go To Market Strategy - in 60 Minutes. -
Strategic AdvisorAlphasights Aug 2022 - PresentI work with financial institutions and venture capitalists to help them better understand the IT network and security industry. -
Vp Of Strategy & Global Marketing (Acquired By Hpe)Axis Sep 2021 - Apr 2024- Post acquisition now leads HPEβs global Security Strategy helping evangelize our security message and inform platform vision and roadmap within HPE- Leads HPE Security Field CTO team- Oversees the HPE Security Product Marketing org- Leads SSE/SASE Demand Generation and Marketing Ops org - Manages the SSE Brand Marketing org at HPE- Owns HPE Securityβs global PR strategy & industry analyst relations -
Director Of Product & Solutions Marketing | Zero Trust | Zscaler Private Access | Zscaler B2BZscaler May 2020 - Sep 2021San Jose, California, United States -
Head Of Marketing & Gtm Strategy | Zscaler Private AccessZscaler Aug 2017 - May 2020San Jose, California- Leads global product marketing - story, messaging and content creation - for Zscaler Private Access and Zscaler App- Drives and implements ZPA and Zscaler App business and go to market strategy- Collaborates with strategic partners to build awareness for both ZPA and Zscaler app to embrace zero trust network access- Works closely with a cross-functional team including Product, Sales, Biz Dev and Demand Generation to increase market adoption of ZPA- Solutions marketing for all ZPA existing and emerging uses cases -
Senior Manager, Product MarketingDocker, Inc Sep 2015 - Aug 2017San Francisco Bay Area, California- Lead Product Marketing initiatives world-wide for our commercial Docker and our partnership with our strategic hardware partner - Built joint product strategy, sales enablement and delivery plans- Oversaw messaging and content creation for joint benefit of Docker's commercial solutions + partner technologies - Collaborated with each function within: marketing, sales, product and partner ecosystem- Managed key inbound marketing initiatives i.e webinar program, corporate website, blogs, customer content, developing relationships - Drove sales enablement across Docker working with Field and Inside reps -
Senior Manager, Product MarketingBitglass, Inc. Oct 2014 - Oct 2015San Francisco Bay Area- Lead messaging development and strategy for Bitglass'β solution suite- Oversaw key inbound marketing initiatives at Bitglass i.e webinar program, corporate website, blog, social media- Headed up content development and corporate marketing at Bitglass- Was responsible for presenting Bitglass' message to customers and prospects- Won Best B2B Marketing Campaign in 2016 for creating the Bitglass "Where's Your Data?" Experiment - https://www.b2bmarketing.net/en-gb/resources/features/8-best-b2b-digital-marketing-campaigns-2016 -
Product Marketing Manager- Trusted ItDell Emc May 2012 - Oct 2014- Developed and ran all product marketing for the Trust solutions portfolio bringing EMC Trust's SOV to #1 in our competitor space- Collaborated with PR, Communications and product divisions to create/lead marketing plans for all major Trust programs and major events- Used social media as a medium to teach customers and prospects about the importance of continuous availability, data protection, and advanced security- Wrote, edited and curated marketing content i.e ppts, white papers,Tweets, corporate blogs- communicated cross functionally with marketing leads across EMC Federation for consistent messaging and increased employee advocacy - Wielded data analytics (Sysomos) for social listening, helping to track our SOV against competition within the industry and to understand new trends around Cloud, Big Data and Trust
Christopher C. Hines π Education Details
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Double Major In Marketing And Finance - (Magna Cum Laude)
Frequently Asked Questions about Christopher C. Hines π
What company does Christopher C. Hines π work for?
Christopher C. Hines π works for Cyera
What is Christopher C. Hines π's role at the current company?
Christopher C. Hines π's current role is VP Product & Corporate Marketing @ Cyera | Ex Zscaler | Advisor | Instructor | Top 100 PMM | Girl Dad.
What schools did Christopher C. Hines π attend?
Christopher C. Hines π attended Syracuse University.
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