Christopher Piotrowski Email & Phone Number

Grew topline sales +42%, operating income +86%, and shareholder return of +51%. Successfully completed and fully integrated 6 acquisitions within 18 months, aligning people, processes, and systems to focus on synergies across organization while expanding into new geographic areas and enhancing customer experience. Doubled size of employee base and installed new leadership team aligned with organization vision.Significantly transformed business portfolio from low margin to high margin business; launched company into service sector by developing IT Services business unit.Recognized by Supermarket News for online sales capability and strategy.

Green Bay, Wisconsin, Us

EVP & SVP - Chief Marketing OfficerAssociate Bank 2014 - 2020 Led transformation of team, upgrading talent, and creating new departments, focused on enhancing customer experience group, while aligning marketing as strategic function. Developed strategy focused on new customer acquisition, onboarding, cross-selling, and loyalty programs; delivered +8% in customer acquisition and +5% in customer retention. Created, launched, and executed holistic multi-channel marketing automation system; improved organic sales by 5% while reducing costs by 6%. Attained JD Power Certification for our customer care and call center for 3 consecutive years, significantly differentiating company from competition. Delivered ROI increase of +30% on large scale sponsorships including Green Bay Packers, Milwaukee Brewers, Minnesota Wild, Aaron Rodgers, and Christian Yelich. Established strategy and team focusing on digital, social, and email marketing efforts; increased new users by 25% page views by 42%, social media engagement by 56%, and grew ecommerce sales from 10% to 25% of total mix. Won Chief Marketing Officer of the Year Award by Milwaukee Business Journal (2016) and 2nd place honors for 2017 Silver Award for Experience & Design Technology. Developed, launched, and executed B2B sales enablement program integrated with Salesforce CRM system to fully support sales process.Participated in 5 multimillion-dollar M&A, providing leadership during integration process, client transitioning, and rebranding of acquired companies. Enhanced Corporate Social Responsibility Team to build awareness in community and served on Diversity & Inclusion Council.

Racine, Wi, Us

Senior Director - SC Professional International & Global Brand Licensing Partnerships SC Johnson 2013 - 2014 Effectively launched and grew SC Johnson Professional B2B brand by double-digits in Europe, Brazil, and Russian Federation; led all aspects of sales and marketing efforts in all localities. Grew brand licensing business with Diversey by double digits on global basis, leading significant turnaround. Developed innovation process to assess needs of Professional B2B customers in Europe, Brazil, and Russian Federation to produce and launch new products into market. Established and enhanced distributor relationships to carry and distribute products. Created, enhanced, and increased Cash & Carry Wholesale sector by 22%. Senior Director - SC Professional & Strategic PartnershipsSC Johnson 2011 - 2013Formed effective and productive business relationship with Diversey and industrial/institutional global customers and distributors; facilitated turnaround of declining business trends and grew brand licensing relationship globally. Successfully launched SC Johnson Professional in cash and carry sector with Europe and Brazil; built local sales and marketing teams to drive relaunch of business, growing revenue from zero to multimillion-dollar organization. Director of Innovation - North AmericaSC Johnson 2009 - 2011Created new innovation discovery process, yielding 120+ viable strategic growth platforms for North America and Global Divisions; delivered innovation platforms across all global brand categories.

Chicago, Il, Us

Senior Group Manager - Corporate StrategyMillerCoors 2008 - 2009Developed and executed portfolio strategy to maximize profit and future brand value for portfolio of products; directed aggressive growth strategy for above premium product portfolio to gain share growth. Director & Senior Group Manager - Marketing Business & Insights InnovationMillerCoors 2006 - 2008Contributed over $100M in additional marginal contribution with launch of 12 new products and 10 new packaging innovations during two-year timeframe. Championed over 320 innovation concepts balancing efforts in disruptive innovation, brand renovation, and incremental volume & profit growth.Marketing Brand ManagementMillerCoors2002-2006

Ms, Economics

Ba, Economics