Promoted to the position of National Sales and Marketing Director of Smith +Nephew's VERSAJET franchise in the United States. In this position, I am responsible for marketing and revenue growth of the VERSAJET II Hydrosurgery system . This role affords me the opportunity to lead a sales force of 40 independent sales representatives and collaborate with the direct sales force to develop opportunities to drive revenue. Additionally, in this role, I am tasked with leading commercial marketing efforts for the business unit as well. This is an opportunity I am extremely excited about. I look forward to keeping you up to speed on our success.

Responsible for US marketing efforts for REGRANEX gel, VERSAJET Hydrosurgery system and leading key projects within the organization

Recruited by division President for newly created position to lead cross-functional team in the creation of a 3-5 year strategic planto drive sales of flagship wound care biologic to $500 Million by 2020. Guide the team's focus in market assessment and the development of clinical research plans to capitalize on market opportunities. Oversee cross functional team of VP and Director-level employees to creat, present, and implement long term strategic plan. Develop and administer a $4.5 million budget. Additional focus on key opinion leaders and advocacy development

Recruited to serve as Director, Product Marketing to lead 1 Product Manager and focus on the product marketing efforts for national and international distribution of licensed medical device product. Held full P&L accountability, developed and administered a $4 million budget, forecasted revenue, assessed technology requirements, maintain manufacturer relationships and facilitated supply chain management. Conducted market research, competitive landscape assessments, and advisory boards. Created marketing plans, authored internal package inserts, developed advocacy relationships and launched additional SKU in a highly competitive market place

Lead a team of 2-3 Product Managers to achieve corporate goals for through brand strategy development and tactical implementation associated with professional and patient relationshipsGenerate ACTOS sales in excess of $3BB through patent expiryLaunch three follow on compounds including a DPP-4i, DPP-4i/TZD combo and a DPP-4i/Met comboPrimary responsibilities include KOL management and development of a patient Customer Relationship Database

Achieve corporate goals through brand strategy development and tactical implementation associated with field sales representativesGenerate ACTOS sales in excess of $3BB Primary responsibility includes the management and execution of the POA cycles

Define, implement and manage marketing cycles for the organizationDevelop, implement and manage communication plan for the marketing department

Manage marketing cycles for the organizationManage communication plan for the department

Direct TAP's Patient Assistance Program Manage all external TAP sponsored prescription access programsDirect TAP initiatives regarding SPAP's

•Lobby for state legislation and or regulatory policies favorable to TAP business initiatives and/or industry as a whole•Promote TAP business initiatives through establishment of relationships with key advocacy groups

Lead a team of 9-10 sales representatives to exceed corporate sales goals and incentive plan rankings

Supported Regional Management team to help increase PREVACID Total Rx sales 37% and PREVACID class market share from 40.86% to 44.58% in 2000

Increased PREVACID total PPI market share from 11% to 20%