Assumed revenue growth responsibility with local customers in a top five media market while positioning profitable digital marketing solutions in addition to core offeringsAppointed to role of Local Political Marketing Consultant in addition to regular duties and generated over $350,000 of revenue in a three-month period during 2010 State, County, and City ElectionsDeveloped annual business plans and revised them quarterly based on strategic account management skills in order to build a large portfolio of customers with diverse marketing needsExecuted market-wide “Back-to-School” consumer campaign for Genghis Grill consisting of: creative concept, commercial production, promotional give-a-way, spot cable schedule, and digital media

Recommended a strategy of completing media coverage of New England by incorporating ancillary cable systems (RCN and Verizon FiOS) for customers in a top ten market based on consumer insightsDrove revenue growth through introduction of new product platforms such as pay-per-click and search engine marketing, resulting in trackable Internet advertising for customersAssembled creative briefs (RFPs) and enacted action plans in order to gain market share from customers

Led Northeast Region’s cross-functional Efficiency Task Force for the Albany Division by promoting cohesion between sales, traffic, production, and finance teams while improving internal processes Utilized cross-platform marketing strategy for customers that incorporated spot cable, interactive television, and digital media to reach consumers and drive revenue growthPenetrated profitable business categories such as healthcare and legal by developing marketing strategies to address needs of potential consumers

Became a proficient member of the service industry through extensive work as a barback, waiter, service bartender, and main bartender at one of the Capital District's finest steakhouses