Christopher Carroll Email & Phone Number

A Non-Executive Board Member for Swapna Foundation, an International NGO civil rights and social action foundation dedicated to enabling female empowerment through Education in India.

Lausanne, CH

Responsible for leading the global IOC and Olympic Games brand, digital, marketing and media business including strategic planning, brand strategy and programming, business intelligence, commercial partner integration, data management, and digital innovation. Led managing IOC's direct-to-consumer (D2C) programs/P&L, including OTT channel and other owned.

Amsterdam, Noord-Holland, NL

Managing partner and board member of 90/24 Media – a global lifestyle data platform of 100 sports and entertainment influencers. Led and directed the functional divisions including, marketing, sales, digital product development, data analytics, and account management. Maintained full P&L responsibility, sale targets, and marketing budgets for commercial.

Baltimore, Maryland, US

Led the marketing strategy, GTM planning, media management, digital commerce, consumer insights and analytics, content & creative services, marketing mix/program, and resource management of the Under Armour brand across EMEA & international markets.- Management & Leadership team member of Under Armour EMEA.- Marketing, digital and creative oversight.

Amsterdam, NL

• Responsible for driving the Heineken brand strategy and GTM brand plans across OPCO's globally:
• Led and produced new global Heineken brand advertising and content, social media, and Ecomm programming for (image, product, trade accounts, sponsorships) campaigns delivering positive brand preference scores.
• Directed teams on new Heineken marketing portfolio, brand positioning, and product innovations across retail, advertising, digital, CRM, sponsorship, event marketing, PR, social programming, and media programs.
• Responsible for digital marketing, social media, websites, mobile app programming, and relationship management of digital media partners.
• Led integrated campaign development across media planning across global sports, music, and film sponsorships.
• Responsible for directing the annual marketing calendar, brand planning, and financial plans for the Americas, Middle East, and Africa regions. Work with regional/local sales and marketing organizations.

Amsterdam, NL

• Spearheaded new direct-to-consumer Heineken integrated 360 marketing strategy to drive brand consistency & marketing effectiveness across the integrated marketing services, sponsorship and media division
• Responsible for the global communication/sponsorship budget management, GTM process and product launches.
• Directed the integrated marketing, media planning/buying, advertising, PR, retail promotions and digital media program for OPCO execution with positive brand equity and sales results based on consumer and market.
• Led the worldwide campaigns of the sports (UEFA, Rugby World Cup) and entertainment (James Bond) sponsorships portfolio resulting in brand preference across global markets in off-trade & on-trade accounts.
• Leadership in strategizing, negotiating, relationship management and activation of Film properties (007, Bourne), Music properties (100+) and sports (UEFA Champions League, Chelsea Football, Rugby World Cup, Olympics).
• Redefined sell-in tools, brand governance system and media dashboard for Regions/Markets to drive effectiveness.

Produced EMEA client business growth from 2002-2005 securing profitable operating years as part of CSS-Stellar plc. Led and directed strategic consulting practice area (media, digital, brand, CRM, PR, marketing services and sponsorship).Responsible for managing global client business for Fortune 500 companies, brand marketing, sponsorship marketing, media.