Responsible for overseeing and assisting with the development and implementation of all branded cocktail recipes and drink strategy related initiatives pertaining to the Gallo spirit portfolio. I serve as a multi-functional 'hybrid role' assisting in marketing, product development, brand programming/activation, distributor & sales team relations, social media content, and overall brand awareness through multiple channels. In addition, manage a team of individuals on all recipe development projects, trend research/analysis, new innovations, trade show & market activation's, bartender outreach, education and all other cocktail/spirit related requests.Director/Producer• Acts as the creative force in the development of multimedia (audio/video) content for branded stories, internal/external company training videos, as well as external promotional social videos.• Creative decision maker that can translate original ideas/vision into cohesive, marketable, entertaining and informative finished programs.• Develops script, storyboards, and allocate project resources• Creates deadlines and selects optimal forms of media for projects• Works both independently, as well as part of a team, to establish project deliverables• Collaborates closely with external agencies and brand teams to help facilitate the creation of multimedia content• Plans video shoots; scout, select and reserve shoot locations• Develops production schedules• Post-production video editing• Push Marketing

In 2010, I began to develop the foundation of what would now become the ‘Indigenous Project” – the documentation of foods indigenous to the America’s/Western Hemisphere, and their uses not only within indigenous cultures, but how they could possibly be brought into modern day liquid culinary applications. As the project has evolved, a defined glossary of indigenous ingredients has slowly been created. In addition, I have been participating within outreach programs, run by subject matter experts, to ensure all historical information, as well as known applications within native communities, is as accurate as possible. The projects purpose, at its core, is to show the respect these indigenous ingredients deserve, as each serve an integral part in creating the greater whole. The larger purpose of the project can be broken down into its core principle’s and our 3 primary initiatives:* Educate the masses concerning responsible practices when it comes to the foraging and cultivation of ingredients indigenous to the America’s* Ensure the continued efforts to share/remember the cultural history of the native peoples within the America’s and surrounding islands* Create a NEVER-for-profit platform where in which any earned proceeds benefit the following initiative's concerning native communities:-Support both substance abuse and educational programs-Provide access to both solar energy and clean drinking water-The preservation and maintenance of historical sites within the America’s

Elixir Craft Cocktails offers world-class mixology & beverage consultation specializing in creative beverage programs, bartender training (both in person & virtually), innovative bar design, and brand building. In addition, we offer PR support within both beverage media and speaking engagements focused on beverage driven events/seminars.Tantalizing Tipples on YouTube is a diverse collection of approachable cocktails showcasing premium spirits, simple ingredients, and an exploration of flavors. Feel free to like our videos, and don’t forget to hit both the subscribe button and bell notification to join us on the journey (link below).Director/Producer Tantalizing Tipples• Acts as the creative force in the development of multimedia (audio/video) content for branded social videos.• Creative decision maker that can translate original ideas/vision into cohesive, marketable, entertaining and informative finished programs.• Develops script, storyboards, and allocate project resources• Develops production schedules• Principal Videographer• Post-production video editing• Push Marketing

Tasked in the development and implementation of national programming, and specialized beverage programs in order to maximize sales of Bluecoat American Dry Gin and the additional spirits that lie within the Philadelphia Distilling portfolio. Responsible for a ever changing landscape of accounts across the US, and overseas, with a focused effort on Pennsylvania and the North East region. Through this global landscape, I am tasked to activate Bluecoat American Dry Gin through effective distributor management, territory planning, product sampling & development of large scale events, merchandising, new product development, and the communication of our core objectives through the media. These objectives are met through the development and activation of innovative national programs, staff training materials, menus, POS development, and a showcase of specialty events.

Specializing in the development, presentation and activation of innovative Beverage Programs. These programs have been showcased in print/online media, video production and convention seminars. In addition, I am an active participant in the annual Wine & Spirit Wholesalers of America Convention and it's various 'Cocktail Competitions' where in which I represent the Charmer Sunbelt Group and their portfolio of brands currently in distribution.

Tasked in the development and implementation of specialized beverage programs in order to maximize sales of our Alliance suppliers (Bacardi USA, Brown Forman, Remy Cointreau). Responsible for a ever changing landscape of accounts throughout Central, Pa, I activate Alliance brands through effective territory planning, product sampling, merchandising, and the communication of supplier objectives. These objectives are met through the development and activation of innovative staff training materials, menus, and specialty events. With over 15yrs of hospitality industry experience, I am also well versed in all aspects of the front and back of house operations; from cost, pricing, and percentages, to training, ordering/inventory - which in turn - helps cultivate relationships with my industry partners.

Established and maintained a key account base throughout Central, Pa in the representation of each Bacardi USA, Brown Forman and Remy Cointreau premium brand portfolios. Developed innovative programs to maximize venue sell-ins, promotional campaigns, beverage development, brand awareness & new product launches, while assisting the CWS sales team in achieving their aims in attaining their sales goals. In charge of the development and activation of promotions and specialty events in the on-premise and non-traditional channels in order to increase supplier sales and achieve market objectives.