During my tenure at Happy Daze RV, I held diverse responsibilities that contributed significantly to the company's success. I also played a pivotal role in developing and executing effective marketing strategies across various platforms, including Google ads, Broadcasting ads, OTT advertising, website UI, banner ads, and social media. With my expertise, I successfully spearheaded creating, distributing, and optimizing compelling marketing content.My efforts aided in the expansion of Happy… Show more During my tenure at Happy Daze RV, I held diverse responsibilities that contributed significantly to the company's success. I also played a pivotal role in developing and executing effective marketing strategies across various platforms, including Google ads, Broadcasting ads, OTT advertising, website UI, banner ads, and social media. With my expertise, I successfully spearheaded creating, distributing, and optimizing compelling marketing content.My efforts aided in the expansion of Happy Daze RV, as I played a crucial part in scaling the business from three to five locations across California. (Sacramento, Gilroy Livermore, Ripon, and Bakersfield) In addition, I fostered strong partnerships with broadcasting networks, radio stations, and local chambers of commerce, effectively leveraging these connections to enhance the brand's visibility and reach in five distinct markets.I created, managed, and optimized Google Ads campaigns on behalf of Happy Daze RV, conducting keyword research, creating ad copy, managing bids, and analyzing campaign performance to maximize effectiveness.Including developing and executing social media marketing strategies across platforms such as Facebook, Instagram, and YouTube, enhancing Happy Daze RV's online presence. By creating engaging content, managing posting schedules, engaging with users, and monitoring social media analytics.I negotiated advertising deals with relevant broadcasting platforms, securing advertising/vendor spots and coordinating the delivery of advertising materials to promote Happy Daze RV's products and services.Also overseeing the management and maintenance of Happy Daze RV's website, ensuring it was up-to-date, user-friendly, and optimized for desktop and mobile formats. Show less

I was responsible for strategic planning, development, UI experience, execution, and implementation related to all of Creative Marketing Art's websites and their client's websites. I had to work with the marketing team to devise the strategic direction. I was responsible for staff oversight of the web services to organize and lead the web department to meet clients' standards and strategic goals and ensure consistency. With the ability to utilize my knowledge of web technologies… Show more I was responsible for strategic planning, development, UI experience, execution, and implementation related to all of Creative Marketing Art's websites and their client's websites. I had to work with the marketing team to devise the strategic direction. I was responsible for staff oversight of the web services to organize and lead the web department to meet clients' standards and strategic goals and ensure consistency. With the ability to utilize my knowledge of web technologies, techniques, and best practices to help position multiple websites for the best SEO and content optimizations, I have maintained and developed a competent, productive, and quality-conscious team through orientation, training, and education to ensure that the competency of all staff members is assessed, maintained, improved, and demonstrated throughout their employment. Show less

Working with car clubs and organizations around Northern California, I had the privilege to aid in making promotional awareness of the clubs. At the same time, working with Northern California dealerships and aiding them in finding respectable buyers based on networking with the clubs. While playing the middleman role of connecting buyers with dealerships through events and club participation. Some other responsibilities are as follows: Coordinated with media to present… Show more Working with car clubs and organizations around Northern California, I had the privilege to aid in making promotional awareness of the clubs. At the same time, working with Northern California dealerships and aiding them in finding respectable buyers based on networking with the clubs. While playing the middleman role of connecting buyers with dealerships through events and club participation. Some other responsibilities are as follows: Coordinated with media to present advertising. Achieved campaign objectives by developing strategies based on customer needs and market knowledge. Worked effectively with diverse teams to accomplish daily objectives and meet long-term goals. Delivered exceptional guest relations by welcoming visitors warmly and offering immediate assistance. Show less

I mainly manage web inventory, digital ads (PPC), web design, public TV and radio Broadcasting, and CRM. Within a year, overall sales for Can-Am Spyders and Triumph Motorcycles increased by 30% Other responsibilities included and were not limited to:Growing results month over month by continuously refining approaches based on tracking data and consumer insights. Generated and leveraged real-time, dynamic insights into metrics such as new user acquisition, engagement, and… Show more I mainly manage web inventory, digital ads (PPC), web design, public TV and radio Broadcasting, and CRM. Within a year, overall sales for Can-Am Spyders and Triumph Motorcycles increased by 30% Other responsibilities included and were not limited to:Growing results month over month by continuously refining approaches based on tracking data and consumer insights. Generated and leveraged real-time, dynamic insights into metrics such as new user acquisition, engagement, and ROI. Optimized marketing campaigns with the continuous development of fresh ideas and new methods. Expanded social media reach through influencer partnerships on Instagram, Facebook, and Twitter. Furthered marketing goals with well-cultivated partnerships in target markets.Managed product distribution by negotiating contracts with vendors and distributors. Show less

Goodby Silverstein & Partners 2010-2016An internship led to being a Marketing associate who worked with the "Got Milk" ad campaign with Goodby Silverstein & Partners. As part of the process, to develop numerous 6-month ad campaigns and strategies to pitch to the board of directors in hopes of approval. The most notable campaign I worked on was a series called "White Gold" with Bryan Houlette.