• Co-Founded & Led Product Design: Initiated & guided the business's product development with a strong focus on user experience (UX) design, branding, and CRM integrations, establishing a solid foundation for a user-centric digital platform.• Optimization through A/B Testing: Collaborated closely with an agency to implement A/B testing strategies, refining the website's UX and checkout process, demonstrating a commitment to continuous product improvement based on user data. •… Show more • Co-Founded & Led Product Design: Initiated & guided the business's product development with a strong focus on user experience (UX) design, branding, and CRM integrations, establishing a solid foundation for a user-centric digital platform.• Optimization through A/B Testing: Collaborated closely with an agency to implement A/B testing strategies, refining the website's UX and checkout process, demonstrating a commitment to continuous product improvement based on user data. • Subscription Box Management: Coordinated with third-party vendors to streamline the delivery of our quarterly subscription boxes, with a focus on user satisfaction and efficiency.• UX-Driven Printed Material Design: Conceptualized and produced printed materials for subscription boxes, such as reading guides and branded merchandise.• Growth Strategy & Marketing Management: Oversaw the expansion of the email newsletter, paid marketing, and affiliate programs, employing a user-centric approach to scale the business. • Customer Service Team Leadership: Built and directed a customer service team, focusing on improving user experience and handling member inquiries with efficiency and empathy.• App Development: Supervised a team of designers and developers in creating the 'Next Big Idea' App, ensuring the product offered a valuable experience with subscriber bonus materials, audio book summaries, and original content. • Back-End Management for User Insight: Administered a variety of back-end tools (Zapier, Stripe, HubSpot, Mixpanel, etc.) to gather and analyze user data, guiding UX improvements and business strategies. • Improved UX: Implemented passwordless authentication in the 'Next Big Idea' app, resulting in a 100% increase in both signups and free trial starts by simplifying the user onboarding process.• AI Integration: Led the integration of a Chat GPT AI recommendation engine in the 'Next Big Idea' App, offering users a natural language search capability. Show less

User Experience consultationWireframingInterface designResearchArt DirectionClients include several start-ups as well as established brands Condé Nast Traveler, SoulCycle, and Patch.com.

• Led redesign of Babble.com, the worlds largest parenting site, in the Fall of 2012, the first complete site redesign since 2006. • Responsible for UI and visual design of all pages and templates and viewports including mobile, tablet and desktop. • Worked closely with senior Disney management to ensure redesign met business objectives: developing a responsive design to optimize to mobile and tablet, and creating a user-friendly layout while generating additional opportunities for… Show more • Led redesign of Babble.com, the worlds largest parenting site, in the Fall of 2012, the first complete site redesign since 2006. • Responsible for UI and visual design of all pages and templates and viewports including mobile, tablet and desktop. • Worked closely with senior Disney management to ensure redesign met business objectives: developing a responsive design to optimize to mobile and tablet, and creating a user-friendly layout while generating additional opportunities for advertising partners.• Liaised with technology team throughout redesign process, managing design team assets, timeline, and deliverables. • Solved for ad-footprint 'viewability' issues.• Oversaw the integration of Facebook Open Graph functionality into new site.• Managed implementation of new Babble logo on site and across all touchpoints, including the development of style and brand guidelines.• Worked closely with Disney user-testing team to develop and run live testing of Babble.com. • Supervised and mentored team of four designers.• Saw Babble.com reach 90MM page views per/month by the end of 2013 (and growing). Show less

Spinning instructor at NYC's premier health club.

Clients include: Conde Nast Traveler, Patch.com, Urban Justice Center, Transportation Alternatives, NYU, and many more.

• Conceptualized and led brand transition of Campusfood.com to GruHub.com after acquisition in 2011.• Designed and implemented email, social media and print campaigns to successfully drive customers to transfer their accounts to GrubHub and engage with GrubHub brand online.

• Helped grow the nation’s largest online food ordering network and menu resource, serving 200 cities and 2 million active users with 5,000 restaurants and 250,000 menus. • Lead designer, copywriter, and brand manager for all marketing collateral, including print, email, banner ads, outdoor advertising, social media, and merchandise for Campusfood.com and Allmenus.com to increase customer acquisition and retention.• Conceptualized and designed one of the top Facebook Apps of all time –… Show more • Helped grow the nation’s largest online food ordering network and menu resource, serving 200 cities and 2 million active users with 5,000 restaurants and 250,000 menus. • Lead designer, copywriter, and brand manager for all marketing collateral, including print, email, banner ads, outdoor advertising, social media, and merchandise for Campusfood.com and Allmenus.com to increase customer acquisition and retention.• Conceptualized and designed one of the top Facebook Apps of all time – Food Friendzy – that led to significant customer acquisition for Campusfood.• UX Design for integrated loyalty program that included badges, awards, coupons, refer-a-friend and sharing.• UI/UX design of brand websites: Campusfood.com, Allmenus.com, and Dotmenu.com.• Wrote, posted and managed day-to-day social media messages and built and maintained Facebook contests and tabs.• Hired, mentored and managed design interns and contractors.• Increased click-through rates for email marketing campaigns by refreshing designs and copy, and introducing triggered email campaigns.• Managed creative materials for media partners, including the New York Daily News and Pittsburgh Post-Gazette. Show less

• Color-corrected and retouched cover and interior photos, working closely with art director on creative direction.• Managed a high volume of detail-oriented work with firm weekly print deadlines.• Trained and supervised new production artists.• Coordinated the transition from traditional pre-press to digital production.• Served as shop steward, representing the production department in the union.