Co-Founder, Head Of Product And User Experience
Current• Co-Founded & Led Product Design: Initiated & guided the business's product development with a strong focus on user experience (UX) design, branding, and CRM integrations, establishing a solid foundation for a user-centric digital platform.• Optimization through A/B Testing: Collaborated closely with an agency to implement A/B testing strategies, refining the website's UX and checkout process, demonstrating a commitment to continuous product improvement based on user data. •… Show more • Co-Founded & Led Product Design: Initiated & guided the business's product development with a strong focus on user experience (UX) design, branding, and CRM integrations, establishing a solid foundation for a user-centric digital platform.• Optimization through A/B Testing: Collaborated closely with an agency to implement A/B testing strategies, refining the website's UX and checkout process, demonstrating a commitment to continuous product improvement based on user data. • Subscription Box Management: Coordinated with third-party vendors to streamline the delivery of our quarterly subscription boxes, with a focus on user satisfaction and efficiency.• UX-Driven Printed Material Design: Conceptualized and produced printed materials for subscription boxes, such as reading guides and branded merchandise.• Growth Strategy & Marketing Management: Oversaw the expansion of the email newsletter, paid marketing, and affiliate programs, employing a user-centric approach to scale the business. • Customer Service Team Leadership: Built and directed a customer service team, focusing on improving user experience and handling member inquiries with efficiency and empathy.• App Development: Supervised a team of designers and developers in creating the 'Next Big Idea' App, ensuring the product offered a valuable experience with subscriber bonus materials, audio book summaries, and original content. • Back-End Management for User Insight: Administered a variety of back-end tools (Zapier, Stripe, HubSpot, Mixpanel, etc.) to gather and analyze user data, guiding UX improvements and business strategies. • Improved UX: Implemented passwordless authentication in the 'Next Big Idea' app, resulting in a 100% increase in both signups and free trial starts by simplifying the user onboarding process.• AI Integration: Led the integration of a Chat GPT AI recommendation engine in the 'Next Big Idea' App, offering users a natural language search capability. Show less