pAI offers advanced social intelligence and consumer insights tailored to business needs, providing tools to make informed decisions and stay ahead of the competition. Understand how consumers react and engage to marketing, monitor PR and corporate communication events, and do competitive analysis to ensure you keep a pulse on everything happening.

Provided key support for the UMG Insights department and promoted usage and buy-in of consumer insights to drive marketing strategies and innovation initiatives across all business units.Established best practices for data collection and survey designManaged two consumer research panels (25K total panelists) that has become a cornerstone for the business.Created and presented research to senior executives with nearly 600 deliverables generated by my team in 2015.Led multiple international studies across 10 territories that tied together quantitative research, qualitative research, social media analytics, web analytics, and transactional data.Recipient of the 2014 Henry Droz Award which recognizes the top 5 employees in the company.

Managed client and company needs throughout the project life-cycle, identifying goals/challenges, and translating them into appropriate research plans and solutions.Spearheaded multiple new company initiatives and product offerings ranging from quantitative to qualitative methodologies that helped the company acquire clients in previously untapped industries including those focused on multi-cultural markets.Trained and mentored analysts to help develop their understanding, interpretation, and presentation of advanced statistical analyses.

Data Analysis– Applied growing knowledge of advanced statistical techniques to a range of business issues, created fact based marketing strategies, and provided strategic recommendations to clients.- Collaborated with Senior Strategists to explore data using advanced analytics.- Prepared detailed analysis and banner plans and interpreted cross-tabulations.Project Management – Participated in upfront client discussions to identify goals/challenges, translated them into appropriate research plans, and served as point contact for clients and vendors throughout the project life-cycle.- Supervised quantitative research vendors.- Organized internal qualitative research plans for field work.

Implemented marketing and sales strategies to promote arts-integrated play-based programs and events.Developed a team to create effective marketing materials to aid in brand and community awareness.Develop and distribute surveys to gain insight into how to evolve the business to better suit the area’s clientele needs.

Provider of custom high end aftermarket automotive parts, specializing in custom fiberglass and carbon fiber products.Leader in Vacuum Bagged, Vacuum Infused, Release Transfer Molding, DriCarbon, and Dry Carbon.