• Build Power BI, Tableau and Data Studio visualizations that inform stakeholders on digital subscription acquisition, traffic and marketing campaign performance. • Collaborate with data engineers to manage ETL process for Google Analytics, click stream data, subscription analytics, and finance. Stage tables from snowflake via dbt

• Create a more-automated client-facing reporting template for analysts and account managers.• Compile campaign data with R and Python scripts that query Nativo’s ad database.• Deliver marketing collateral that established external facing vertical-based native advertising benchmarks.• Present new insights and findings at company-wide meetings.

• Produce Tableau dashboards to visualize traffic performance, landing page conversions, and site speed. • Create, test, and deploy GTM containers after identifying site elements, goals and events that need to be tracked. • Recommend, tag, and implement Optimizely A/B tests; tie reporting back to GA using custom dimensions. • Compile customer feedback through Foresee & Google Analytics.

• Create digital KPIs and reporting workflow as the digital & social media agency of record for technology and entertainment brands.• Manage an internal global account team to aggregate media findings and prioritize deliverables that align with objectives.• Actualize social and search budgets to align with forecast; accelerate or standardize efforts based on seasonality and efficiency.• Knowledge Manager on Social Insights & Analytics; compile POVs for global teams to deliver to clients.• Support new business efforts on the SEM and digital analytics fronts through landscape audits.

• Monitor social conversations Boolean queries, then analyze team’s social engagement to provide clients with content recommendations.• Correlate social media marketing efforts with incident rates and point of sale data. • Optimize Facebook media performance by identifying demographic and engagement trends through using cluster, regression, and multivariate analyses in SPSS. • Collect data, analyze, write, and publish white papers (Social Media Today).