•Leading the Activation department and managing resources in conceptualization, planning and management of various brand campaigns for renowned clients.•Understanding and upholding key brand factors in engineering a successful brand campaigns.•Building and managing relationships with key clients. •Managed exclusive timepiece exhibition and gala night for the prestigious YTL Corporation. AJTT (A Journey Through Time) is an annual event hosted by Starhill, exhibiting some of the world’s most renowned names in watch making. In collaboration with Ministry of Tourism Malaysia, AJTT attracted many watch enthusiasts from all around the world. •Strategically involved in planning and execution of a series of nationwide flagship events for Mead Johnson Malaysia in major cities across the country. •Managed and liaised with various key partners in ensuring the highest quality of deliverables to respective clients.