Chief Digital Officer
Current
May 2024 - Present
AeroLeads people directory · profile
Christopher Cheung Email & Phone Number
Chief Digital Officer at PetO
at
PetO Australia
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 100%
Current company
Role
Chief Digital Officer at PetO
Location
Sydney, New South Wales, Australia
Who is Christopher Cheung? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Christopher Cheung is listed as Chief Digital Officer at PetO at PetO Australia, based in Sydney, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Christopher Cheung.
Christopher Cheung previously worked as Chief Digital Officer at Peto Australia and Travel at Career Break. Christopher Cheung holds Master Of Actuarial Studies, Actuarial Science from The Australian National University.
Company email context
Email format at PetO Australia
This section adds company-level context without repeating Christopher Cheung's masked contact details.
PetO Australia
Review company-level records connected to Christopher Cheung before choosing the right outreach path.
Profile bio
About Christopher Cheung
Digital and data geek who loves being able to leverage the best of breed to create customer value. Over a decade of retail experience in working across multiple disciplines ranging from category management, loyalty, digital, data and product management. Had the opportunity to be one of the first team members in a start-up called PetCulture. Experienced first-hand how to start a business from scratch and led the development of supply chain, product and business commercials. With a quickly assembled & highly talented team, we soft launched PetCulture in only 3 months during Covid.My NorthStar is to always be learning, be leading and be kind.
Listed skills include Microsoft Office, Microsoft Excel, Microsoft Word, Powerpoint, and 20 others.
Current workplace
Christopher Cheung's current company
Company context helps verify the profile and gives searchers a useful next step.
9 roles
Christopher Cheung work experience
A career timeline built from the work history available for this profile.
Travel
Career Break
Travelled to over 20 different countries across Europe, Middle East and Asia
Nov 2023 - Apr 2024
Chief Ecommerce Officer
Petculture
End to end responsibility of eCommerce site and product for PetCulture - a joint venture between Woolworths and PetSure focussed on the specialty pet segment.www.petculture.com.au
Apr 2021 - Oct 2023
Head Of Supply Chain & Product
Petculture
Seconded from WooliesX to lead the setup of PetCulture - a joint venture between Woolworths and PetSure. One of the first team members within the team leading supply chain, product and business establishment. With a quickly assembled (highly talented) team, we soft launched PetCulture in only 3 months during Covid.www.petculture.com.au
Aug 2020 - Apr 2021
Head Of New Business Enablement
Aug 2020 - Apr 2021
Head Of Client & Media Services
Nov 2018 - Aug 2020
Rewards Media Manager
Deliver customer direct rewards offers (1:1 loyalty offers) through supplier media sales investment and ensure they provide value to members and a commercial return for suppliers and Woolworths. • Deliver investment targets to the Woolworths Rewards loyalty program• Communicate and evangelize loyalty 1:1 media and customer direct proposition• Manage cross-divisional senior stakeholders to deliver 1:1 loyalty offers• Lead the development of Personalisation Engine within Woolworths & Quantium• Support the change management required for the customer direct proposition to succeed
Dec 2015 - Nov 2018
Senior Category Planning Analyst
• Ensure the customer is at the centre of the Woolworths Category Management approach• Lead development of category management in Impulse & Beverage.• Coaching the Category Planning Team members on using the Category Management & customer data to build category plans aimed at delivering financial objectives• Provide global and domestic insights into category initiatives that drive the category plans
May 2015 - Dec 2015
Customer Planning Analyst
• Responsible for customer data analysis using excel, access and other third party tools• Develop and refine analysis to provide recommendations on business decisions• Present analysis to key stakeholders and provide proposals for next steps• Forecast commercial and customer impacts for key stakeholders to evaluate• Facilitate Customer Category Plan (CCP) workshop. A workshop where we combine key stakeholder’s knowledge of the category and data to produce insights and an action plan. • Manage and prioritise work load within Impulse & Beverage Team (Annual Revenue $4.2bil)
May 2013 - Apr 2015
2 education records
Christopher Cheung education
Master Of Actuarial Studies, Actuarial Science
The Australian National University
Bachelor Of Commerce (B.Com.), Actuarial Science
University Of Melbourne
FAQ
Frequently asked questions about Christopher Cheung
Quick answers generated from the profile data available on this page.
What company does Christopher Cheung work for?
Christopher Cheung works for PetO Australia.
What is Christopher Cheung's role at PetO Australia?
Christopher Cheung is listed as Chief Digital Officer at PetO at PetO Australia.
Where is Christopher Cheung based?
Christopher Cheung is based in Sydney, New South Wales, Australia while working with PetO Australia.
What companies has Christopher Cheung worked for?
Christopher Cheung has worked for Peto Australia, Career Break, Petculture, Wooliesx, and Woolworths Supermarkets.
How can I contact Christopher Cheung?
You can use AeroLeads to view verified contact signals for Christopher Cheung at PetO Australia, including work email, phone, and LinkedIn data when available.
What schools did Christopher Cheung attend?
Christopher Cheung holds Master Of Actuarial Studies, Actuarial Science from The Australian National University.
What skills is Christopher Cheung known for?
Christopher Cheung is listed with skills including Microsoft Office, Microsoft Excel, Microsoft Word, Powerpoint, Customer Service, Teamwork, Public Speaking, and Management.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial