Christopher Choi Email & Phone Number

Chicago, Il, Us

Mountain View, Ca, Us

• Drive strategy and end-to-end execution for global lifecycle and promotional ad hoc email campaigns. • Compose briefs and present project requirements to align cross-functional teams, including creative, data engineering, localization, and email development teams. • Collaborate with international teams to scale campaigns, platforms, and processes for 26 markets. • Optimize campaigns by formulating hypotheses and executing tests in partnership with cross-functional teams.

San Francisco, Ca, Us

• Led international email/push strategy and execution for portfolio of game titles, including Nintendo’s Pikmin Bloom.• Developed test hypotheses and test structures to optimize automated lifecycle and ad hoc campaigns. • Collaborated with engineering and data science to launch new martech integrations, datasets, and dashboards.

Santa Monica, California, Us

• Built and deployed email/in-app campaigns using LeanPlum to support Candy Crush Loyalty program.• Ideated onboarding series focused on product positioning and educating users to drive uptake and repeat usage.

San Francisco, Ca, Us

• Channel owner of email and push tasked with driving growth in repeat usage. • Designed A/B tests with promotional, content, and segmentation-based variants resulting in 65% lift in repeat use. • Created strategic levers by launching new datasets and tech stack capabilities that scaled across channels.

San Francisco, California, Us

• Led Marketplace business; a high volume, high visibility scope that consisted of 80% of total email volume.• Managed a freelancer to execute end-to-end, optimize, and maintain all ad hoc and lifecycle email campaigns. • Navigated stakeholder relationships to create initiatives that achieved business goals and provided an optimal UX.

San Francisco, California, Us

• Managed teams to build email tech features that enhanced personalization, segmentation, & workflows.• Identified gaps in analytical insights and constructed dashboards to strategically inform and track KPIs. • Developed email tech features and managed 400 users to migrate 900 million emails to internal tools.

San Francisco, California, Us

• Ideated strategies and managed cross-functional teams to build and optimize all stages of the customer lifecycle using the email channel. • Created test roadmap and executed using an iterative test and learn method. • Served as a consultant to City Marketing Managers in 150 diverse markets on CRM strategy and execution.

Chicago, Illinois, Us

• Program managed and prioritized scalable trigger campaigns through ideation, testing/optimization, and maintenance.• Leveraged backend, signal-based data to create highly targeted audiences that drove KPIs and considered CX.• Conceptualized and implemented streamlined audience mining using SQL that reduced execution time by 50%.

Deerfield, Il, Us

• Managed the operations of high visibility and complex email campaigns to 40 million subscribers weekly.• Efficiently and accurately oversaw end-to-end operations across 6 teams to meet high pressure deadlines.• Conceived data-driven optimizations focused on hyper-targeting, personalization, and omni-channel approaches.

Deerfield, Il, Us

• Leveraged campaign performance, deliverability, and A-B testing data to recommend future optimizations. • Conceived and led attribution modeling that resulted in a 40% lift in conversions for the email channel. • Developed database logic to segment and launch win-back campaigns while mitigating IP reputation risk.

Mountain View, Ca, Us

• Monitored and aggregated the core-metrics of Gone Google, a $6 million marketing initiative.• Synthesized large sets of data to derive and present strategic recommendations to senior-level counterparts.

Mountain View, Ca, Us

• Coordinated and delivered global email marketing campaigns using internal Google tools. • Gathered, analyzed, and leveraged analytics to drive email campaign initiatives.

Stanford, Ca, Us

• Articulated Stanford School of Engineering digital landscape by gathering and analyzing data via social listening. • Performed social media community management and copywriting (Facebook, Twitter, and LinkedIn).