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Christopher Choi is a CRM Audience Manager at Ulta Beauty. He possess expertise in google analytics, facebook, seo, pinterest, google+ and 45 more skills. Colleagues describe him as "Chris was on my team during his time at Turo. He is without a doubt one of the most methodical and technically-savvy marketers that I’ve had the pleasure of working with. He led the organization’s CRM capabilities - which resulted in a 3x increase in our addressable audience, unlocked direct response campaigns, and instrumented a number of personalization initiatives that Turo will benefit from for years to come. He would be an incredible asset for any company looking to hire first-class marketing talent."
Ulta Beauty
View- Website:
- google.com
- Employees:
- 1
- Company phone:
- 916.253.7820
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Crm Audience ManagerUlta BeautyChicago, Il, Us
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Global Campaign Manager, EmailGoogle Jun 2022 - PresentMountain View, Ca, Us• Drive strategy and end-to-end execution for global lifecycle and promotional ad hoc email campaigns. • Compose briefs and present project requirements to align cross-functional teams, including creative, data engineering, localization, and email development teams. • Collaborate with international teams to scale campaigns, platforms, and processes for 26 markets. • Optimize campaigns by formulating hypotheses and executing tests in partnership with cross-functional teams. -
Global Marketing Manager, Email & In-AppNiantic, Inc. Jul 2021 - Mar 2022San Francisco, Ca, Us• Led international email/push strategy and execution for portfolio of game titles, including Nintendo’s Pikmin Bloom.• Developed test hypotheses and test structures to optimize automated lifecycle and ad hoc campaigns. • Collaborated with engineering and data science to launch new martech integrations, datasets, and dashboards. -
Global Engagement Specialist, Email & In-AppActivision Jan 2021 - Jul 2021Santa Monica, California, Us• Built and deployed email/in-app campaigns using LeanPlum to support Candy Crush Loyalty program.• Ideated onboarding series focused on product positioning and educating users to drive uptake and repeat usage. -
Global Marketing Manager, Email & PushTuro Jun 2019 - Mar 2020San Francisco, Ca, Us• Channel owner of email and push tasked with driving growth in repeat usage. • Designed A/B tests with promotional, content, and segmentation-based variants resulting in 65% lift in repeat use. • Created strategic levers by launching new datasets and tech stack capabilities that scaled across channels. -
Marketing Manager, EmailUpwork Jun 2018 - Mar 2019San Francisco, California, Us• Led Marketplace business; a high volume, high visibility scope that consisted of 80% of total email volume.• Managed a freelancer to execute end-to-end, optimize, and maintain all ad hoc and lifecycle email campaigns. • Navigated stakeholder relationships to create initiatives that achieved business goals and provided an optimal UX. -
Global Senior Marketing Manager, EmailUber Aug 2017 - Jun 2018San Francisco, California, Us• Managed teams to build email tech features that enhanced personalization, segmentation, & workflows.• Identified gaps in analytical insights and constructed dashboards to strategically inform and track KPIs. • Developed email tech features and managed 400 users to migrate 900 million emails to internal tools. -
Global Marketing Manager, EmailUber Mar 2017 - Aug 2017San Francisco, California, Us• Ideated strategies and managed cross-functional teams to build and optimize all stages of the customer lifecycle using the email channel. • Created test roadmap and executed using an iterative test and learn method. • Served as a consultant to City Marketing Managers in 150 diverse markets on CRM strategy and execution.
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Marketing Specialist, EmailShoprunner Apr 2016 - Mar 2017Chicago, Illinois, Us• Program managed and prioritized scalable trigger campaigns through ideation, testing/optimization, and maintenance.• Leveraged backend, signal-based data to create highly targeted audiences that drove KPIs and considered CX.• Conceptualized and implemented streamlined audience mining using SQL that reduced execution time by 50%. -
Project Manager, Email Campaign ManagementWalgreens May 2015 - Sep 2015Deerfield, Il, Us• Managed the operations of high visibility and complex email campaigns to 40 million subscribers weekly.• Efficiently and accurately oversaw end-to-end operations across 6 teams to meet high pressure deadlines.• Conceived data-driven optimizations focused on hyper-targeting, personalization, and omni-channel approaches. -
Analyst, Email MarketingWalgreens Nov 2013 - Apr 2015Deerfield, Il, Us• Leveraged campaign performance, deliverability, and A-B testing data to recommend future optimizations. • Conceived and led attribution modeling that resulted in a 40% lift in conversions for the email channel. • Developed database logic to segment and launch win-back campaigns while mitigating IP reputation risk.
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Associate Analyst, MarketingGoogle Jan 2013 - May 2013Mountain View, Ca, Us• Monitored and aggregated the core-metrics of Gone Google, a $6 million marketing initiative.• Synthesized large sets of data to derive and present strategic recommendations to senior-level counterparts.
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Production Specialist, EmailGoogle Sep 2012 - Dec 2012Mountain View, Ca, Us• Coordinated and delivered global email marketing campaigns using internal Google tools. • Gathered, analyzed, and leveraged analytics to drive email campaign initiatives.
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Internet & Social Media SpecialistStanford University School Of Engineering Aug 2012 - Sep 2012Stanford, Ca, Us• Articulated Stanford School of Engineering digital landscape by gathering and analyzing data via social listening. • Performed social media community management and copywriting (Facebook, Twitter, and LinkedIn).
Christopher Choi Skills
Christopher Choi Education Details
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Illinois State UniversityMarketing: Integrated Marketing Communications
Frequently Asked Questions about Christopher Choi
What company does Christopher Choi work for?
Christopher Choi works for Ulta Beauty
What is Christopher Choi's role at the current company?
Christopher Choi's current role is CRM Audience Manager.
What is Christopher Choi's email address?
Christopher Choi's email address is cc****@****ner.com
What is Christopher Choi's direct phone number?
Christopher Choi's direct phone number is 1 (888) 721*****
What schools did Christopher Choi attend?
Christopher Choi attended Illinois State University.
What skills is Christopher Choi known for?
Christopher Choi has skills like Google Analytics, Facebook, Seo, Pinterest, Google+, Adobe Creative Suite, Radian6, Copy Editing, Sem, Ppc, Html, Twitter.
Who are Christopher Choi's colleagues?
Christopher Choi's colleagues are Devin Lin, Chalysse Martinez, Gillian Hamilton, Giselle Mc, Nathan Baker, Gugugaga Butterfly, هبه هبوش.
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