• In the first 90 days, scaled the functional expertise from three directors, who previously and independently supervised advertising, publicity, and staff communications, into a singular directorship for the Southern California’s marketing and communications department.• Collaborates with multiple C-Suites across five geographies to create 360-degree short-range plans to grow consumer consideration and conversion, and long-term plans to support brand awareness and preference. Navigates a complex matrix of stakeholder endorsements.• Orchestrates paid and earned advertising and publicity programs to stimulate awareness, engagement, and conversion opportunities in a competitive healthcare landscape, while exploiting points of difference, mitigating risks, and connecting communities to healthcare.• Recalibrated a multi-million dollar advertising and publicity budget to align with annual strategic initiatives, recovered $653K of digital programming in underperforming tactics, and redeployed $408K of digital advertising toward services that drive 75% of the market’s margin.• Restructured processes, resources, and technology amid a 50% staff reduction to increase facility support by 66% and expand on-campus presence by 55%. Developed high performance by assigning managers one vertical function. Bolstered engagement with upskilling and recruiting.• Identified critical areas for improvement through feedback loops with executives across the State of California. Implemented initiatives to repair the team’s reputation around timeliness, completeness, storyboarding, influencing, and cross-functional collaborations.• Used patient encounter and contribution margin intelligence, paired with market forecasts and historical investments, to develop comprehensive plans that prioritizes top margin-driving services through advertising and publicity channels yielding the strongest results.

• Expanded perioperative services by launching robotic surgery, surgical oncology, and orthopedic spine specialties within a year, including capital expenditures, operating expense upgrades, staff training, physician proctoring, technology integrations, and service line promotions. • Cross-functional development executive that grows community hospital service lines and EBITDA margins by managing volume & velocity of competing priorities, while maintaining operational excellence, multidisciplinary collaboration, and resource allocation for a 347-bed facility. • Enhanced adult psychiatry services by improving meal preferences, activities programming, and healing environment for the intensive outpatient day program visitors. Refreshed subacute pediatric resident offerings with new family activities, room upgrades, and new promotional materials. • Recruited family medicine and pediatrician physicians to offset market deficiency for primary care services in a market with 51% government-insured beneficiaries. Implemented free mobile clinic telemedicine services in alignment with the healing ministry to broaden health education outreach. • Unifies tactical and strategic growth plans, influences change without direct authority, negotiates servicing and contracting for physicians & vendors, capital planning and resource management for new programs, and counsels C-suite on business performance & long-range plans. • Site strategist accountable for continuity of market growth, performance management, and strategic planning that connects executives across finance, HR, IT, medical affairs, nursing, operations, philanthropy, and sales & marketing. • Strengthens market share and network integrity with affiliated medical & physician groups, and FQHCs in primary and emerging markets. Works with business units to link patients’ needs with market needs and payer strategy.

Specialty: Paid, Earned & Owned Advertising across Display, Video, Social, Search, Outdoor, Print, CRM, TV & Radio, Promotions, and Sport Events & Sponsorships. || Function: Marketing & Sales, Organization & Leadership, Project & Account Management, Research & Strategy.• Implemented MarTech to optimize digital performance and pilot new programs to drive consideration and impact in Southern California. Refined data analytics and insights to inform strategic shifts for programmatic marketing, in line with regional business development and sales strategies. • Grew facility EBITDA utilizing full sales funnel for key services: Emergency & Trauma, Cardiology, Neurosciences, Orthopedics, Bariatrics, Oncology, Women’s Health, Maternity, Pediatrics, Behavioral Health, Robotic Surgery, HIV/STI treatment & prevention, and PrEP & PEP. • Elevated brand awareness through one-of-a-kind media activations for Dignity Health Sports Park; airport, transit & retail advertising; California State University sponsorships; LGBTQ bar media & outdoor projections; and in-market stunts throughout Los Angeles and San Bernardino Counties. • Project managed large-scale sponsorship initiatives with Dignity Health Sports Park, LA Galaxy Youth Soccer Clinics, Cal State Long Beach, and Cal State San Bernardino. Championed in-venue & event signage, community education & outreach promotion, and targeted print & digital advertising.

Specialty: Paid, Earned & Owned Advertising across Digital, Mobile, Social, Search, Print, Direct Mail, Promotions & Events, and Retail Displays. || Function: Business Development, Finance, Learning Development & Training, Marketing & Sales, Organization & Leadership, Production & Operations, Project & Account Management, and Risk, Research & Strategy.• Researching market and consumer viability for clients across a variety of service industries using Quant/Qual data. Increasing client acquisition through B2B and B2C lead generation. Direct pitching to C-Suite and senior management.• Identifying project scope and securing resources to move the client’s business forward. Growing billable hours through right-fit client opportunities and optimizing client’s budget for best return. Helping clients source funds and grants to proceed with branding, strategy, and tactical programs.• Innovating fresh ideas to drive awareness, engagement and conversion for small businesses and nonprofits. Designing business plans to improve finances, marketing and operations in a profitable way based on Private and Public research.• Creating learning development materials for business students and professionals seeking workplace advancement. Sharpening soft skills such as presentation design, public speaking, networking, interviewing, and résumé writing.

Specialty: Paid, Earned & Owned Advertising across Digital, Mobile, Social, Print, Direct Mail, Promotions & Events. || Function: Finance, Learning Development & Training, Marketing & Sales, Organization & Leadership, Project & Account Management, and Risk, Research & Strategy.• Managed federal regulatory materials, primarily in print, direct mail, email, digital and social media. Onboarded advisors and directors to meet organizational goals while managing department and student needs.• Gained additional $4M in revenue by integrating educational strategies and programs to reduce loan default rates. Directed corporate goals of supporting students through continued learning, and paying federal aid on time, which improved the consumer-brand experience from prior year.• Designed and facilitated training curriculum for the student finance department on federal financial aid policies and institutional procedures. Reported training results, and identified re-training opportunities. Educated college students on responsible borrowing, federal loan repayment obligations and plan options.• Collaborated with cross-functional teams and used data to strategically recommend new programs that improved student services and enhanced the user experience with online learning platforms. Improved the consumer-brand experience from prior year by directing corporate goals of supporting colleagues and students through continued learning, and paying federal aid on time.

Specialty: Paid, Earned & Owned Advertising across Digital, Mobile, Social, Search, Outdoor, Print, Direct Mail, TV & Radio, Promotions & Events, and Retail Displays. || Function: Business Development, Finance, Marketing & Sales, Organization & Leadership, Project & Account Management, Research & Strategy, and Training.• Created strategies and creative solutions that drove KPIs and revenue targets through channel marketing efforts in the U.S., Canada, LATAM, and APAC. Shaped creative strategies that bolstered sales for room nights, ticket admissions, vacation packages, luxury escorted tours, and sailings with land excursions through third-party channels. Tracked performance against pro forma, and secured incremental funds for tactical programs.• Produced B2B and B2C campaigns, strategies, media plans, and creative executions for all worldwide Disney Parks destinations with Advertising, Brand, CRM, Digital, Research, Media, PR, Promotions, Sales, and Operations teams. Boosted awareness through co-branded promotional and advertising programs such as the painted airplanes, in-flight amenities, airport and transit advertising, and in-market stunts.• Built business plans that bolstered third-party sales and effectively improved revenues over a 5-year plan. Negotiated third-party contracts with major vendors, and clients such as AAA, Costco, and Alaska Airlines. Designed learning and development strategies that enhanced third-party brand and product knowledge, which resulted in higher customer service ratings with constituents and more sales.• Implemented a 3-year customer lifecycle research study, and used Quant/Qual data to influence Trade, Consumer and Third-Party campaigns, strategies, media plans, and creative executions for worldwide Disney Parks. Project managed large-scale Sales initiatives such as theme park re-branding and new attraction debuts through local, domestic and global media and promotions that delivered on pro forma and revenue plans.

Introduced the print-on-demand collateral ordering system in effort to reduce paper waste and storage costs. Created the Character Call program as a channel booking benefit to Consumers and launched the co-branded partner websites to improve target revenues. Coordinated tourist in-market advertising for the Southern California market.

Serviced trade and consumer calls for hotel, ticket and package sales to the Disneyland Resort and other Southern California destinations. Supported in-house fulfillment and guest document quality control.

Managed marketing, finance and travel logistics for the first-ever student-led International Study Abroad Program to Japan and China. Functioned as the sales and advertising conduit to the campus community. Achieved double enrollment versus prior year. Leveraged Disney partnerships to secure student seminars with Oriental Land Company/Tokyo Disney Resort’s Sales & Marketing group.