Christopher D'Amico Email & Phone Number

Charlotte, North Carolina Area

• Collaborated with Insights and Marketing on new product development, consumer targeting and marketing mix.
• Enabled Sales and CatMan teams to strategically align with customers by selling with insights.
• Delivered robust stories, combining various data sources to articulate the: who, what, when, where, why and how.
• Developed organization capabilities in analytics and visualization, through the IRI Unify platform.
• Volunteered insights development to a “pro bono” client via IRI’s Diversity Advantage Program.

Charlotte, North Carolina

• Optimized assortment efficiency through 19 category reviews in the grocery channel.
• Improved promotional effectiveness and trade spend efficiency through insights-based recommendations.
• Redesigned price architecture, enabling growth in topline sales and trade spend ROI across categories.
• Expanded digital presence through shopper insights driven targeted offers in Baby Care and Paper categories.
• Acted as a “Go-To” Resource for K-C rollout of Tableau, leading group trainings and best practice sharing.
• Consistent feedback of strengths in “Build Trust, Build Talent and Win Consistently”.

Charlotte, North Carolina Area

Huntersville, NC

• Built business cases with inputs from many key functions to launch new product lines.
• Partnered with Sales and Trade Marketing to deliver retail solutions enable our key brands to gain share.
• Lead and participated in new product development project teams.
• Lead VA/VE cost savings initiative, focusing on opportunities that improved product and retail strategy.
• Developed and conducted market research including market sizing, pricing analysis, product usability end user interviews and competitive intelligence.

Richmond, Virginia

• Forecasting and Business Analysis,Market Information and Consumer Research
• Worked with Consumer Research to advise marketing on opportunities for portfolio Smokeless brands.
• Forecasted volume for new products using retail and shipment data.
• Kept clients up to date on competitive brands and evolving market dynamics.

Richmond, Virginia

• Information Management,Market Information and Consumer Research
• Built infrastructure around E-Vapor to help the company understand an emerging category.
• Created and simplified reporting and validation processes.
• Worked with vendors to maintain and enhance retail data services, validation and reporting.
• Analyzed survey data to help clients understand their consumers.

Anderson, South Carolina

• Worked three semesters in the Purchasing department.
• Assisted in sourcing projects.
• Created a cross functional process for approving and implementing engineering changes.
• Worked with suppliers to ensure the delivery of materials during capacity complications.
• Tracked commodity pricing to assist in price negotiations.

Pineville, North Carolina

Master'S Degree, Marketing Research

Bachelor Of Science, Management

Activities and Societies: Alpha Phi Omega, Clemson University Tiger Band, Kappa Kappa Psi, The Unity Project