At Sutherland, we are a leading global business and digital transformation partner. We work with iconic brands worldwide in Healthcare, Insurance, Banking & Financial Services, Communications, Media & Entertainment, Technology, Travel & Hospitality, Logistics, Retail, Energy & Utilities industries. We bring our clients a unique value proposition through market-leading technology and business process excellence.

Sagility is the leading provider of tech-enabled Business Process Management services for healthcare payers and providers. With over 23 years of domain experience, our expertise includes health plan operations and a variety of provider services through our domestic (US), nearshore and offshore operations.

Provide oversight on the consolidation of all three organizations (DuvaSawko, abeo, and Gottlieb) into one national brand, in a very involved rebranding exercise designed to create a new identity, consolidate resources, and increase brand awarenessExecute dedicated marketing campaigns and branding initiatives, ensuring consistent content delivery across the website, and social media channelsWork with other key organizational functions and stakeholders to develop and implement marketing strategies to drive business growth and deliver desired resultsEvaluate marketing effectiveness and ROI of client engagement efforts to ensure optimal performance strategies and outcomes match and deliver on long-term goals

• Planned and executed corporate go-to-market strategies in support of marketing goals and corporate initiatives• Implemented key marketing tactics that lead to a 350% increase in the attainable sales pipeline • Successfully launched multiple web properties supported by robust SEO campaigns• Created a dedicated sales and marketing platform with an integrated client relationship management system and marketing automation functionality

Responsible for overseeing the marketing initiatives within DuvaSawko while facilitating growth through dedicated sales and marketing strategies.Furthermore, I develop the segmentation, competitive analysis, lead generation and market expansion planning for the organization

Develop strategic marketing initiatives and grow the Business Performance Services division through thought leadership and dedicated marketing campaign execution.

Develop the marketing strategy for an organization focused on delivering premium teeth whitening solutions to both B2B and B2C marketsConceptualize and launch a new packaging strategy designed to build brand awareness and a dominant position within the dental and beauty industriesSpearhead international expansion into 15 countries to further develop the Whiter Image brand globallyOversee preparation and implementation of short- and long-term budgets based on corporate goals and growth objectivesDevelop and manage key opinion leader relationships integral to the growth within the dental industryContinually add insight and perspective into the constant development of the product and its overall deliverablesDevelop winning branding strategies and marketing plans geared towards all vehicles including print, web, PR and videoTrack and measure the success of all traditional and digital marketing programs relative to lead generation, overall revenue and market shareSpearhead business development into core verticals, while also expanding into related markets Strategically develop tradeshow marketing strategy including collateral development, budgeting, performance analysis and annual projections

Quickly accelerated through the ranks of the organization based on proven marketing acceleration projects, business development team leadership, strategic planning and new market development skills. Increased production and profitability of Branch Marketing segment by over 100% year over year.Designed and implemented the corporation’s independent sales representative contract, ultimately leading to increased production and overall profitabilityConstruct highly innovative statistical and financial models for the purpose of analyzing new aspects of business performanceAttained over $100K in savings department-wide through strategically focused cost-containment and revenue enhancement measuresFocus specifically on attainment and retention of the highest tier of guest through constant analysis and improvement of current and future marketing promotionsCollaborate directly with high profile partners to create highly profitable joint-ventures with the sole purpose of creating an unmatched guest experience (NBA, Lamborghini, Mario Andretti, etc)Integral in creating the 2009, 2010 and 2011 Marketing Plan, centered around making budgetary and policy improvements based on financial projectionsSolely responsible for the creation and maintenance of the annual operations budget for the special events segmentDeveloped and implemented several highly profitable property-based tournaments for high-end clientele, netting approximately $10.2 Million in profits for both the Venetian and the Palazzo in 2010Crafted barter agreements with outside organizations including the Denver Nuggets and the Colorado Rockies, yielding over $120K in incremental revenue for the organizationDesigned and implemented multiple high-end direct mail programs consistent with the corporate brand image, resulting in increased customer patronage to all Las Vegas properties

Consult with a host of business executives (C Level) to deliver an offering of dynamic business solutionsSpecialize in delivering cost containment and revenue enhancement solutions to large Fortune 500 organizations, specifically in the Financial Services industryExecuted ongoing target market research and segmentation studies in an attempt to reach prospects that would have the best possible fit for Proudfoot’s specific product offerings

Lead new market development team, which included field marketing, public relations, demographic & competitive research and trade show exposureMarketed & sold various Search Engine Optimization and Search Engine Marketing tools for BellSouth’s Network of Partners (Including Google, Infospace, Yahoo! AOL, DogPile, etc.)Opened a completely un-worked territory, surpassing all sales objectives, despite a highly competitive sales arena. Completed expanded sales territory with an overall production of 324% of budgetSuccessfully completed BellSouth’s Management Development Program. Worked closely with Regional Sales Manager in developing sales objectives and customer retention strategies