Media Stack is a specialist performance marketing consultancy that utilises paid media, creative and CRO to make data driven decisions in the search for sustainable business growth.Founded by a team that has both brand and agency side experience, we understand what brands need and how to deliver it. We created Media Stack because we were frustrated with the agencies we had worked with. With a deep understand of digital marketing we’re well poised to deliver sustainable growth for your business.

Working with the n99 team to tackle the Japanese sports nutrition market, offering a 100% vegan range of supplements. My services include working with them part-time on their digital marketing and brand strategy. This includes channel activation, website management, as well as brand and content strategy.

Nordgreen is a Danish watch startup which blends Scandinavian minimalism with fine craftsmanship of a leading Danish designer who has previously worked with Bang & Olufsen, and other major design brands. Based in Copenhagen, here at Nordgreen we are striving to create more than a watch. Each of our models has a unique story, inspired by local design thought and sustainability, both values close to the hearts of the Danish people.Nordgreen is primarily an e-commerce venture, targeting the global market through fully localised websites. A novel cross-border e-commerce strategy, coupled with an intelligent approach to global online marketing has helped take Nordgreen from a start-up venture to the fastest growing consumer case in recent Danish history.The founding team of Nordgreen combines ex-McKinsey consultants and seasoned entrepreneurs with extensive experience in growth strategies, cross-border e-commerce, and supply chain & operations. The venture is backed by Blazar Capital and other angel investors.I play my part by running the team of +50 people that go into the global online operations; from marketing, to recruitment, logistics, to customer service, and local execution. While I draw on my previous e-commerce experience to advise and lead on global e-commerce strategy, I continue to push myself to learn each day in order to broaden both my personal e-com knowledge, as well as the teams. In doing so, we are taking steps to become a leading online player here in Denmark, and beyond.

Working within the Global D2C eCommerce team, our primary objective was to work closely with the brands of Unilever to analyse their eCommerce strategy, and produce client facing business reviews, which address and prioritise key opportunities for accelerated growth. Ensuring the basic 3 pillars of acquisition, conversion and retention are fulfilled was at the heart of our strategy.Our priorities included the newly acquired Prestige brands, including Dermalogica, Kate Somerville, Murad, and Blueair. Each brought with them their own challenges, representing a huge amount of opportunity to grow the brands, both on and offline.As Global eCommerce Project Manager, a key component of my role was to identify and implement a project management tool, and subsequent PM processes, to ensure work quality and efficiency is maximised. Given the complexities of a corporate structure like Unilever, the number of stakeholders involved, and the quantity of work-streams, the PM process was quintessential to the management and execution of day-to-day tasks.

Responsible for Trading, Marketing and the PnL for the Myprotein Americas region which encompassed USA, Canada, Brazil and Mexico.

The Hut Group is one of Europe's leading e-commerce company builders, the primary focus of which is health, beauty, prestige, and sports-nutrition related consumer goods. The firm owns and operates various e-commerce sites including Myprotein, LookFantastic, Zavvi, Coggles, The Hut, MANKIND, Preloved, IWOOT, and Exantediet.Winners of the 2015 Sunday Times profit track 100, profits have grown on average 217% a YOY over the last three years. This followed the firms number one ranking in the 2014 edition of the Profit Track, making The Hut Group the only company to win in successive years.The company is backed by KKR, BlackRock, Balderton Capital, William Currie Group and others. The profound capital investments are now, among other things, being used to grow some of the ventures beyond the European borders.Myprotein itself is the largest sports nutrition brand in Europe, boasting service to over 50 countries worldwide and over 30 translated websites. Our ambition is to become to worlds largest sports nutrition brand by 2019, currently sitting within the top 5 with YOY growth of 45% projected for 2016.I helped lead Myprotein into the U.S., a market which boasts over half of the worlds sports nutrition market. The first calendar year saw Myprotein US grow at +200% YOY, and the second year at +100% YOY, through 4 distinct USPs which separate them from the crowd: its B2C eCommerce platform, its 850+ product range, Labdoor certified quality and market leading prices. The replication of this model across numerous international sites is destined for success, and I am fortunate enough to be at the forefront of this exciting journey.

Studying Business Studies1st Year Modules:Foundations for Economics for BusinessFinancial Mathematics and Business StatisticsManagement Practice and SkillsIntroduction to Accounting and Finance for Business and ManagementInternational Business Environment2nd Year Modules:Principles of FinancePrinciples of MarketingBusiness StatisticsPersonal FinanceManagement AccountingEuropean StudiesIT for BusinessAsset ManagementOperations Management3rd Year Modules:Strategy for BusinessTechnical AnalysisEntrepreneurship Theory and PracticeSocial MediaIntegral Innovation and PracticeEuropean Business

• Shadowed the divisional director of research in his everyday tasks and was involved in client meetings• Analysed how the current economic and political topics influenced investors attitudes to stocks in their portfolios• Analysis of competitor accounts and statements• Developed a project highlighting competitors target market, current financial position, and strategic vision. Advised on future strategic approach to remain competitive within the industry• Project was presented to the board of directors by the head of research, for which I received positive feedback• Wrote the weekly highlights transcript which was distributed throughout the company

Analysis of quality control process and examination of the quality of the products in detail

• Aided the running of the social media in order to broaden the reach of social media advertising• Used creative media marketing to inform current users about new product offers and product developments to encourage the repurchase of the product• Worked within a team to identify how the product would work best within overseas market and tailored the brand image to suit. Contributed to successfully distributing the product to a number of countries within Asia and Europe.• Gained knowledge and skills about how best to gather market research, and turn this data into an effective implemented solution through the use of social media and marketing.

• Worked on a building site• Contributed to the construction and restoration of a house• Co-operated with a team of 6 people

• Assisted in the identification and development of a new media product meant to stimulate interaction with consumers• Presented analysis of the business service to the floor manager • Received positive feedback and my suggestions were put forward in a management meeting

• Assisted various professionals in the production process of the news• Familiarised with the news industry and better understood how to master appropriate communication