Christopher De Jong Email & Phone Number

Melbourne, Victoria, Australia

This role focused on coordinating the digital marketing efforts of four brands - Henley Homes (VIC), Edgewater Homes (NSW), Plantation Homes (QLD) and Henley SA. Managing the lifecycle of paid advertising campaigns, developing content for organic channels and maintaining reporting dashboards to help guide continuous improvements across SEM/SEO were key aspects of this position. Paid advertising was managed across Google Ads, Facebook Ads, Programmatic etc and involved developing, launching, optimising, and reporting on campaigns as well as creating highly-relevant landing pages and ad copy. • Provided SEO keyword analysis and content direction for the Growth Marketing team when developing the Henley Home Builders Guide. Made up of individual content pieces, this guide provides potential customers with in-depth guidance and practical advice across each stage of the building process. The content has attracted thousands of monthly visitors to the website, increased time spent on page and has resulted in a greater number of referring domains and online brand mentions.• Maintained weekly/monthly reporting spreadsheets which track increases in website users, sessions, acquisition sources, goal completions, sales per channel, organic vs paid performance, Social engagement etc. • Planned, developed creatives for and launched multi-channel campaigns (Social, SEM, Display, YouTube and Spotify) including: Henley Everyday Advantage, Plantation Essence Advantage, Knockdown Rebuild, Colorado, The Dales Estate, Triple Advantage, Display Village Openings etc • Work closely with senior managers and external digital/UX agencies to understand, and improve, the online customer journey users take across owned, earned and paid channels when discovering, and ultimately choosing, our brand.

Melbourne, Victoria, Australia

When people hope to learn about digital marketing online, they face frustration at having to consume dozens of blog posts and videos to understand a topic.I created Five Step Digital to help people learn digital marketing via easy-to-follow and easy-to-understand content. The website covers topics including: digital strategy, SEO, Facebook Ads, Google Ads, Social Media Marketing, Email Marketing and Display Ads.Each topic is covered (from start to finish) in only five steps including fundamentals, campaign planning, running a live campaign, measuring results and improving overall channel performance.• Wrote 84,000 words of content, uploaded 720 screenshots and created various downloadable assets/resources to provide users with a comprehensive understanding of each digital channel. • Learnt how to use Wordpress to build the site via creating pages, using basic HTML/CSS, implementing SEO best practices, adding content etc.• Developed the minimalist branding and simple consistent architecture of the site to ensure users didn’t feel overwhelmed with information and found content easy to consume and follow.

Melbourne, Victoria, Australia

Implementing a company-wide digital strategy across multiple customer touch-points resulting in increased brand awareness, web traffic and in-store sales was a key achievement of this role. Multi-channel campaigns, content marketing, Social Media, SEO, PPC, eDM’s and Analytics were integrated to form sales-driven digital retail strategies. I was also responsible for managing both the corporate website and the two e-Commerce portals for our customers (B2C) and retailer network (B2B). This included images, pricing, descriptions, promotions and staff resources aligned to new product launches, sales, store events etc. • Achieved 22.6% CTR (Google Ads), $0.32 CPC to website (paid Social), 40% eDM open rate, doubled time spent on page (via new content), increased keyword rankings to first page (SEO campaigns). • Launched campaigns including: Shaynna Blaze kitchen design competition, Swedish Mid-Summer Sale, Adam Liaw’s Recipes, Chef Meets Designer web series, annual warehouse sale.• Improved online brand reviews, company NPS and customer satisfaction by introducing customer surveys which remedied pain points when purchasing and interacting with the business (e.g. retail store experience, product delivery/installation, technician call outs etc).• Responsible for digital campaign performance analysis including channel/messaging performance, audience suitability, content types and format (e.g. images vs videos vs blog posts) etc. By recording performance across multiple areas, we developed a continuous improvement approach which guided the creation/execution of future campaigns. This approach greatly reduced the chance of poor performance and wasted budgets whilst also making the campaign development process much faster/easier. • Worked with global content teams to repurpose and adapt AU created content for their local markets. Provided guidance around how to best promote the content and expected results based on channels, budgets etc.

Melbourne, Victoria, Australia

This role involved planning targeted campaigns focussed on first home buyers and first time investors. Research highlighted frustrations of these target markets (e.g. confusing financial jargon, worrisome buying process etc). Solution-based content was created and advertised via paid Social resulting in an increase in sign-ups for more comprehensive property events which turned attending prospects into clients. • Increased event attendance 525% (from 4 to 25). Switched from broad to defined audience targeting which saw relatable content shared by users to friends with similar needs/interests. • Provided peace of mind for clients by creating easy-to-understand branded educational collateral outlining the loan application process, approval timelines, required documents etc. • Coordinated with venues, financial advisers, collateral designers/printers, equipment hire, stakeholders etc to ensure property events were well planned and organised.

Bachelor Of Business (Marketing), Digital Marketing

Education record