Christopher Delegge Email & Phone Number

United States

United States

West Hollywood, Ca, Us

Criteria is an assessment company dedicated to helping organizations make better talent decisions using objective, multidimensional data. By combining leading-edge data science with rigorous validation backed by I/O psychologists, we provide the most precise assessments available. Our suite of assessments is the most comprehensive on the market and covers aptitude, personality, emotional intelligence, and skills to provide the most robust picture of talent. Since launching in 2006, our assessments have been administered more than 25 million times through our user-friendly platform.Criteria has been featured on the Inc. 5000’s list of fastest-growing private companies in the U.S. for the last six years and has been recognized as a Best Place to Work by Inc. and Built In LA.

Rehovot, Il

Expanded responsibilities to incorporate focus on advancing the adoption of our e-commerce platform and data analytics solutions for web and e-commerce. Direct all facets of the customer digital experience and ecommerce strategies to drive customer acquisition, retention and increase lifetime value. Includes oversight of the website, SEO, paid media, lead and demand generation campaigns, and e-commerce platforms. Responsible for the performance of all touch points of the conversion funnel. Develop persona and journey mapping to ensure target alignment with holistic media strategy and drive additional support for media efforts. Manage the customer experience and identify technologies and capabilities that enable performance. Heavy emphasis on tools and building analytical capabilities. Build and manage a high performing team to achieve synergy targets and business goals for web performance and e-commerce.

Rehovot, Il

Acquisition to order responsibility for all digital channels. Leveraged agency experience to define and oversee execution of enterprise strategies for organic search, SEM/PPC, and website conversion performance. Emphasized a customer-centric approach for digital marketing campaigns that were capable of achieving aggressive lead generation and revenue outcomes. Focused on growing revenue through segmentation, targeted net new logo acquisition and customer reactivation campaigns. Improved lead qualification effectiveness with the establishment of the Account Development role to feed sales channels qualified opportunities. Administered consultative sales training and development initiatives for account development representatives, ensuring achievement of sales and growth initiatives for specific customer segment and relationship management.Key Accomplishments:• Directed the strategic development and implementation of marketing automation campaigns for customer acquisition, customer retention, customer base, and customer reactivation.• Established attribution models to better understand performance of customer acquisition channels and lead conversions to opportunities and orders. • Established SLAs between Marketing, Sales, and Project Engineering for lead follow-up and handoff procedures for MQLs and streamlined processes for order workflow from Marketing to Manufacturing.•Continuously drove performance improvements in team members through professional development initiatives.• Directed cross-functional teams through all facets of daily operations to ensure adherence to established policies, procedures, and achievement of objectives.

Rehovot, Il

A unique opportunity to build an inside sales business unit for a publicly traded organization from the ground up. It was important in this role to create and incorporate this new division into the organization with no interruptions in business flow. I was tasked with go-to-market planning, defining work-flows, developing work instructions to ISO standards, defining all system integrations, and creating all policies/procedures for the group that met company standards. Key Accomplishments:• Curated the inside sales function and develop sales teams to drive growth. • Compensation planning and established on-boarding and training programs adopted, long-term. • Performed over $7M in first-year revenue and played an integral part in business expansion.• Refined lead lifecycle and functions from lead acquisition to order follow-up.

La Crescenta, Ca, Us

Spearheaded a team of inside sales representatives in qualifying new leads for digital marketing solutions. Oversaw management of SEO campaigns for clients, including defining business level KPI’s, key term research and selection, technical site audits, content review, social presence analysis, competitive research, and link analysis. Monitored success of Search campaigns through web analytics and other SEO tools. Maintained client relationships to foster project transparency and effective management of expectations. Key Accomplishments:• Managed $3M+ annual client paid advertising spend with Google AdWords.• Increased revenue 45% YoY through exceptional leadership and management of business unit.• Established sales tracking and reporting to identify performance improvement opportunities across sales cycle. • Communicated with clients on UX procedures improving conversion rate of website traffic.• Administered training programs to ensure cohesive operations and adherence to industry best practices, marketing strategies, and Google algorithm changes.

Us

As a franchise owner, I directed all aspects of business sales and operations, maintaining P&L responsibility and inventory control, as well as budget planning and administration, loss prevention, and marketing. Established and maintained community relationships through participation in local organizations, including Chamber of Commerce, Bonita Business Professionals Association, and Bonita Optimists. Key Accomplishments:• Member of the San Diego Ad Association ensuring accurate budget allocation for marketing strategies to improve brand awareness and increase market penetration, covering 64 locations across the San Diego area. • Raised $25K for Susan G. Komen through “Ship for the Cure,” partnering with Fox News, the San Diego Tribune and external vendors.

Bachelor Of Science - Bs, Business Administration, Systems And Operations Management

Associate Of Science - As, Accounting