Coordinates implementation of ad-serving (trafficking), rich media, branding studies, and all other advertising technologies.Launches campaigns, provides Q&A and troubleshoots all technical issues.Training new hires within the department to utilize the systems and processes to execute campaigns.Monitor campaign delivery and provide daily and/or weekly and/or monthly reporting.Interface with internal media teams and external regarding the concerning the aspects of the campaign.Sets up Floodlight tags within the ad server and deployment with Google Tag Manager (GTM).

Coordinates implementation of ad-serving (Trafficking), Innovid, DoubleVerify and all other advertising technology.Worked with client team to coordinate implementation of tracking tags.Launched campaign, provides Q&A and troubleshoots all technical issues.Provided reports to account managers to show the progress of the campaigns for analysis.Interface with internal media teams and external regarding the concerning the aspects of the campaign.Sets up Floodlight tags within the ad server and deployment with Google Tag Manager (GTM).

Coordinates implementation of ad-serving (Trafficking), Innovid, DoubleVerify and all other advertising technology.Works with client team to coordinate implementation of tracking tags.Launches campaign, provides Q&A and troubleshoots all technical issues.Provided reports to account managers to show the progress of the campaigns for analysis.Interface with internal media teams and external regarding the concerning the aspects of the campaign.Sets up Floodlight tags within the ad server and deployment with Google Tag Manager (GTM).

Coordinating services involved in commercial distribution including ordering encryption codes,placing dub orders, create and distribute station traffic letters, and follow up with station traffic to provide overall direction and insure the delivery of all materials.Maintain master files of commercial codes and 800#’s/URLs in database.Maintain library of all client commercial creative units.Follow-up all instructions with confirming faxes, emails and phone calls.Ensures that all campaigns start on time and creative rotated correctlyVerify invoices associated with traffic expenses before sending over to AP for processing.Data AnalyticsImports of all daily electronic transmissions from outside data sources to ZOdirect’s Attribution and Response Management (ARM) systemTest all activated 800# phone lines and Website landing pagesLiaising with various inter-departmental groups to ensure clients needs are met (Data Analytics)Create DR System Benchmarks and compare test environment data with live environment data Develop cross-client reports to identify key performance trends

Format and create strategy excel grids for clients.Pick appropriate television network to place advertising spots into.Requesting and receiving W9 forms so that a buy can be completed for the buyers. Requesting invoices from radio and televison stations so they can get paid by the agency.Clear Radio and Television Discrepancies in M-BOX.Confirm buys with reps in DARE. Update rates in Live Buys in M-BOX

Create car customer foldersOrganize files in the file roomRetrieve files for my supervisor, car salesmenAnswer phones when neededCounting money and checksEntering the weekly revenue into ADP database

Planned, budgeted and purchased for clients.Established rates between the clients and vendors.Created bridges between clients, agencies, sales and publications.Aimed to reach the highest number of people in the target audience at the lowest possible cost.Negotiated rates with clients and vendors.Worked closely with the Graphics, Workflow, Tracking and Sales departments to ensure the success of clients’ accounts.Collected and analyze sales and consumer data reports.Generated insertion orders, email ad material and confirm clients’ orders.Monitored the effectiveness of the campaigns and prepared recap reports.