Christopher Dillard Email & Phone Number

San Francisco, CA, US

Freelance marketing consultant providing services to select pharmaceutical company and healthcare advertising agencies. Services range from brand planning and strategy to project based tactics and launch preparedness

Providence, Rhode Island, US

• Oversee the account management team responsible for a portfolio of pharmaceutical companies who use our SaaS platform to engage with healthcare providers across multiple therapeutic areas for in-office and virtual.
• Drive the development of strategic account planning, ensuring knowledge of each client accounts priorities, challenges, objectives, providing recommendations for continued retention and growth
• Oversee quarterly business reviews with key stakeholders, elevating dialogue and showing value of partnership
• Lead team and cross-functional collaboration to drive client usage of new and existing capabilities, as well as further usage of platform features
• Ensure on-time execution of client renewals, maintaining and/or growing annual recurring revenue
• Identify and track KPIs for account health and team performance, aligned with priority accounts and focus areas

San Mateo, California, US

• Responsible for the development and execution of the promotional strategy, including brand positioning, customer segmentation, campaign development and implementation of tactics and the measurement and reporting of.
• Manage the annual forecasting and budget process for all products in the commercial franchise, including allocations for agencies, vendors, and consultants
• Lead market research planning and execution for all promotional programs and advisory boards with key opinion leaders
• Develop and execution all commercial facing activities with HCPs, including medical conferences and peer-to-peer programming
• Hired, managed, trained and developed all employees for the Marketing department

San Mateo, California, US

South San Francisco, California, US

• Designed an integrated multichannel marketing strategy and tactical plan for products in the Hematology franchise (GAZYVA and Rituxan for the treatment of chronic lymphocytic leukemia and follicular lymphoma), with a.
• Created a multichannel measurement plan for each brand, selecting KPIs and setting goals, targets and measurement milestones for each business objective
• Pull, analyze and share monthly data to highlight insights and make decisions with larger brand team and business partners
• Forecasts budget quarterly and tracks financial budget monthly to proactively manage resources and expectations
• Manage all external agencies, overseeing the tactical development and delivery of digital assets and approvals through the medical, legal and regulatory process

US

• Developed the brand vision, strategy, positioning and strategic imperatives for all commercial and pipeline products in the neurology portfolio (HORIZANT for Restless Legs Syndrome, and Postherpetic Neuralgia; XP23829.
• Developed, implemented and lead market research planning and execution for all programs, including advisory boards with key opinion leaders and patients
• Lead the development and execution of all external facing activities with HCPs and select key opinion leaders, including all medical conferences and peer-to-peer programming
• Lead the annual budget and forecasting process, allocating budgets appropriately to agencies, vendors, consultants and programs to achieve brand strategy
• Managed agency and vendor partnerships, overseeing the promotional strategy and tactical development of all materials and approvals through the medical, legal and regulatory process
• Ensured KPIs for each strategy and program are met through detailed metrics and reporting

US

US

New York, NY, US

• Primary client contact and coordinator of all brand strategy and tactical execution as Agency of Record for HORIZANT for both professional and consumer promotions including all print, media, web properties, and.
• Responsible for coordination and facilitation of all medical, legal, and regulatory promotional reviews of commercial pieces and promotions in addition to the creation of all field direction and accompanying training.
• Coordinator of all medical conventions and congresses for HORIZANT including oversight of commercial booth development, journal advertising, and onsite promotions
• Marketing liaison for all sales training materials and workshops for regional POA and National Sales Meetings
• Client services manager and Digital Agency of Record for Teva Pharmaceuticals CNS franchise, launching the first iPad Sales Aid for AMRIX, FENTORA, within the pain category

New York, NY, US

• Managed the creation and execution of DTP and DTC strategy and tactics as Agency of Record for XOLAIR (indicated for Allergic Asthma) and TOBI (indicated for Cystic Fibrosis) in the US consumer market lead across a.
• Launched a new Relationship Marketing program for XOLAIR that included print, online, and social media acquisition tactics, a conversion email and text message based program, and an adherence arm with call center.
• Responsible for the ROI analysis and reporting for all web properties and tactics, including the production of monthly usage dashboards and quarterly budget reviews
• Contributed to the organic growth of brand revenue for the agency by $600K in 2009 and $500K in 2010; Consumer programs also helped to increase conversion and fulfillment rates for XOLAIR from 2008-2010, and an.
• Supervised 2 direct reports, including a Senior Account Executive and Assistant Account Executive

New York, NY, US

Print, Out of Home, and TV campaigns for LG Mobile; Direct Mail, Website Development, Social Media, and In-Office Pieces for Shire Pharmaceuticals (Daytrana)

New York, New York, US

Direct Mail, Print, Out of Home, and Collateral Advertising for Verizon Fios

Client Services lead for Mohawk Industries, Inc

M.A., Arts Administration

B.A., Educational Studies