I used to think i was an evangelist in the field of online software development, committed to empowering my clients to do their own thing. I want software service development to be a creative joy, not restricted to code authors. And after 25 years of working on this and on reflection, i think people see me more of a zealot, than an evengelist.Software used to be a tool people used to help with their everyday jobs. This rapidly changed to software becoming their jobs. We now can't do things because software won't let us! Creative people whose lives are blighted by "computer says no".There are other ways.The Business Analysts skillset will help you to better understand and rationalise your challenges. Add this to a NoCode Developer platform and you can invigorate your business with innovative ideas and methods that you believe are the right way to do your job.Replace custom coded legacy system, stop forcing your business to work the way of the software, enable yourself and your staff to innovate and make your business stand out. Put software back in its place - to support your work - not be it!