Christopher Dragon Email & Phone Number

Stamford, Connecticut, US

Our world continues to evolve as does how we shop and consume information to drive purchasing decisions. In this connected world, we move fast and the majority don't spend and exhaustive amount of time researching their buying decisions. This is where video and effective visuals come in. How we choose to inspire consumers with these mediums has also.

Stamford, Connecticut, US

In my most current role at Harman I am thrilled to be re-engaged in the automotive space leading the charge to re-grow our traditional aftermarket auto sound business in addition to spearheading the marketing of emerging new categories such as SEMI-OEM and Services. In parallel, I am responsible for the planning and execution of our largest event.

Stamford, Connecticut, US

• Harman is a leading designer, manufacturer and marketer of a wide range of high-fidelity loudspeakers, audio and video components, and multimedia systems. I was instrumental in the re-aligning the JBL brand’s.
• Brand strategy - Development and execution of brand strategy and positioning. This includes full re-boot of languishing brands as well as amplification of stronger brands.
• Integrated campaign development – Proven experience in development of fully integrated marketing campaigns with both trade and consumer facing elements. This includes traditional media, social media activation and.
• Sponsorship and Strategic Partnerships - Extensive experience in activation of strategic partnerships as part of overall marketing strategy to drive high impact on business, social media footprint and brand.

Stamford, Connecticut, US

In this role, I helped drive a complete overhaul of Harman's aftermarket mobile business and delivered a total re-alignment of our distribution which yielded a 30% - 40% increase in sales YOY for several years. This also became the most profitable consumer electronics segment for Harman. I delivered several breakthrough marketing activations including the.

My greatest success at Stewart Electronics was taking a company that built accessories and small format professional amplifiers to delivering the worlds lightest switching amplifier technology, increasing the the companies size four-fold. Key core responsibilities include the following. * Development of all B to B and B to C advertising.* Development of.

• I was a major contributor in the launch of the Soundstream brand. As this was a start up company, my roles were vast with numerous elements. * In this role I created and ran the companies customer service department*.
• Generated all owner’s manuals, press releases, sales-support materials and technical bulletins
• Responsible for coordination and training of rep force
• Evaluated competing products and generated comparative analysis
• Stimulated substantial sales growth in the field and over the telephone
• I served as a funding board member of IASCA (International Autosound Challenge Association)

In this role I developed the aftermarket car audio business and with my team of direct and indirect salespeople established Nakamichi as the number one share holder of premium in-dash AM/FM Cassette head units. I also worked with Japan on the development and expansion of the company's assortment to include component loudspeaker products, amplifiers.