Christopher E. Costa Email & Phone Number

Mumbai, Maharashtra, In

Hawthorne, New York, Us

As a Sales Manager at Merical I cultivate lucrative sales and marketing relationships with retailers in the Food, Drug, and Mass industries to generate new business development opportunities and sales agreements of store brand probiotics and vitamin supplements both synthetic and natural. I also lead the corporation’s sales team in reaching established targets, while minimizing expenditures in the process. Key clientele includes Kroger, Meijer, Walmart, Rite Aid, Family Dollar, Dollar General, Sam’s Club, Topco, Shopko, and Cardinal Health.A few key achievements in this tenure include:  Steer the development and success of the fiscal budget including profit and loss, cost expenditures and comprehensive growth planning.  Anchor as manager of the corporation’s broker team concentrating on adequate coverage, cost reduction, and the accomplishment of organization’s goals in the retail area of the business. Analyze and launch new sales ventures by assessing category trends via data analysis via sources such as the Wal-Mart Corp POS Data Base, IRI Data, and Trade Publications.

Oversaw and led the start up of a Direct OTC (Over the Counter) Sales unit at a vertical manufacturing company in the New Jersey area concentrating in producing store brand OTC product lines to retailers in the Food, Drug, Mass, and Club sectors. I also immediately supervised, instructed, and developed a broker network of 20+ employees.A few key achievements in this tenure include:  Navigated the protocol for monitoring sales, forecasting business efficiency, account distribution, and budget development, along with functional guidelines, and retailer compliance programs.  Directed budget administration and fiscal responsibility in adherence with financial prototypes relevant to pricing for new products and marketing campaigns. Procured $20M in retail sales with retailers like Walmart, CVS, and CDC in a 10-month timeline.  Gathered Point of Sale (POS) and inventory data from merchants and executed a comprehensive communication framework evaluating industry trends connected with the organization. Applied Data utilized from Partners On-Line (Target), Retail Link (Wal-Mart), and CVS (POS Data) generating new distribution opportunities.

Hyderabad, Ts, In

As the Senior Director of OTC National Accounts, I was instrumental in launching the OTC Direct Sales division for a universal manufacturer of generic RX and OTC products out of India and New Jersey. I administered customer service management for key clients such as Wal-Mart, Sam’s Club, Target, CVS, Walgreens, Costco, Kroger, Rite Aid, and Supervalu. Actively oversaw budget and fiscal administration, as well as time management, sales projections, account distribution, retail compliance, and Sales and Operations planning.A few key achievements in this tenure include:  Led the direction of the company’s Walmart/Sam’s/Costco group producing 75% of divisional revenues and $165M in yearly retail sales. Achieved the Supplier of the Quarter award and finished as a finalist for the Vendor of the Year Award in 2012. Administered sales and marketing promotions with merchants generating over 90% of the company’s future OTC fiscal sales. Increased sales more than $150M between the years 2007 to 2013. Initiated the sales campaign and distribution of promotional packets for five large-scale RX to OTC transitions of Lansoprazole 15mg, Fexofenadine 180mg, Omeprazole Magnesium 20.6mg, Cetirizine 10mg, and Ranitidine 150mg. Spearheaded the largest launch and marketing campaign of Cetirizine (Zyrtec) at retail with CVS.

Performed as a National Sales Manager and was promoted to Vice President of Sales after 1 year at a Household Cleaning Products Company that specialized in niche cleaning categories within Food, Drug, Mass, and Club industries. I led 8 direct-reporting personnel within the sales and marketing division in meeting all sales and financial quotas. I also obtained product distribution deals for major retailers like Wal-Mart, Sam’s Club, Target, Walgreens, K-Mart, SuperValu, Rite Aid, BJ’s, Costco, Ahold, Dollar Tree, and Dollar General. Managed a team of manufacturing representatives that supported the company’s retail planning.A few key achievements in this tenure include:  Established state-of-the-art product concepts, formulas, and designs to pinpoint and fill product line voids. Initiated new distribution opportunities via data analysis of category and customer specific trends.

Us

Director, National Accounts – Sam’s Club, (2004 - 2005)National Account Manager, (2001-2004)Divisional Sales Representative, (2000-2001)Awarded two promotions at the biggest manufacturer and supplier of store brand vitamin and OTC products within the US. Served as a Divisional Sales Representative, National Account Manager, and Director of National Accounts with Sam’s Club. I navigated business savvy sales and marketing campaigns on the company’s biggest account Sam’s Club generating a fiscal budget of $160M in 2006. I also organized sales and fiscal direction by steering the focus the Sam’s Club team consisting of 4 Leiner staff members.A few key achievements in this tenure include: Promoted 12% growth over previous fiscal period in 2006 first quarter as the Director of National Accounts, Sam’s Club.  Favorably mediated and obtained a $25M SKU based platform in the third quarter of fiscal year 2005.  Boosted Top Line Sales at Kroger to $3.2M with the bottom line at $1.9M in fiscal year 2004.  Elevated Top Line Sales at Meijer (160 store chain) $5M from 2002 to 2004.  Procured a 2 year, $30M extension of our Private Label Vitamin Agreement with Kroger in fiscal year 2005. Acquired a 3 year $15MbPrivate Label Vitamin Contract at Shopko in the 2004 fiscal year. Won the Vendor of the Year Award at Kroger in 2002 and 2003. Bestowed the Vendor of the Year Award at Shopko in 2002. Honored with the Leiner Health Products Salesmen of the Year Award in 2002.