- Directly oversaw Digital Product Management, UX Design and Site Merchandising- Owned planning and execution of digital roadmap for site optimizations. Scoped each project with development partners to set expectations with team stakeholders- Partnered cross-functionally to strategize site marketing plans, merchandising opportunities and seasonal content development to support business growth goals - Reported weekly to leadership regarding all traffic and category trends affecting DTC performance. Pivoted priorities as needed to achieve weekly revenue targets- Managed digital strategy with Marketing and Creative teams to unify messaging with EDM, Homepage content, Paid and Social Posts. Seasonally reviewed content performance to focus on areas that drove the highest revenue and conversion

- Managed DTC channel for UK Market and grew revenue 17% YoY by driving $18M in annual demand - Strategized EDM marketing plan and creative to highlight messaging based on merchandising needs and inventory availability. Reported out weekly on email performance to plan subsequent messaging for the purpose of increasing traffic and conversion- Owned creative project management for weekly email sends, seasonal landing pages, and localized content for the UK market. Aligned monthly with cross-functional partners to ensure all site marketing supported seasonal product assortment. Analyzed success on all content weekly to ensure the site drove conversion and engagement - Collaborated with Merchandising partners to launch and UAT all new product being introduced monthly on DTC to ensure product was merchandised appropriately based on inventory ownership. Revised navigation and site taxonomy to support new seasonal assortment initiatives and engaged categories- Instrumental in building and coding weekly homepage content to support promotional messaging and to tell the seasonal brand story. Curated homepage experiences on mobile and desktop to ensure engaged categories were being showcased appropriately by device

- Responsible for planning, coordination and implementation of effective marketing and promotional campaigns for the online business- Designed wireframes and prototypes based on user feedback and brand driven initiatives to improve functionality and introduce new updates to the site- Instrumental in the analysis, planning and deployment of user testing strategies; Presented results to the leadership team and advocated for continuous testing and feedback as they evolved- Key point of contact for the Customer Service team. Managed day to day issue escalation, led weekly feedback sessions to understand our customers key pain points. Documented and delivered training to Customer Service based on any new company initiatives- Key point of contact for fulfillment team. Monitored order flows daily, managed troubleshooting and issue resolution across various vendors (OMS, WMS, Payment vendors, etc.) - Key point of contact for our fraud analysis team and coordinated with banks on chargeback issue resolution- Coordinated budget projections, contracts and invoices, upward of 7M across multiple vendors - Supported other operational activities as necessary (merchandising, web analytics, project scoping and prioritization)

- Partnered with Marketing to utilize customer feedback to effect business promotions and loyalty programs- Utilized Salesforce and Zendesk to address customer issues with timely and informative service through email, chat and phone- Collaborated with Dev Ops team to upgrade the quality of website features while maintaining customer satisfaction- Worked closely with fulfillment agents to ensure the timely shipment of goods and customer follow up

- Worked closely with Design teams to ensure all technical details were being followed correctly prior to production approval- Organized design packages for pass off to international vendors; including technical sketches, fabric quality, and artwork- Supported management teams to execute the production schedule from front end process to delivery of finished goods - Responsible for the development, planning, execution and communication of production strategies - Ensured the quality level of goods were within the limits of the defined design intentions

- Collaborated with design to successfully produce handbags, small leather goods, cosmetics, jewelry and apparel collections- Communicated with international vendors to coordinate development and production on a delivery based calendar - Negotiated costing with vendors for the purpose of reaching seasonal margin goals - Developed hardware and sourced raw materials to create a cohesive and inspired handbag collection- Monitored all product to ensure every deadline was met for successful seasonal deliveries

- Instrumental in planning and executing multiple wholesale and image events - Analyzed competitive advertising and marketing initiatives to assess competing brands’ efforts in the US market - Researched opportunities to collaborate with charities and businesses in the entertainment industry to secure partnerships for wholesale and image events

- Cultivated new clients for future design work and established groundwork for business relationships - Assisted in the concept development of marketing materials used in multiple press conferences and media events