Bringing support, training and resources to Sales Professionals in the Custom Home Building industry.

Leverage insights collected from mutual ole data sources such as CRM systems, Google, HighSpot CMS, leadership teams, Marketing and Human Resources to identify and profile additional resources to improve sales team skills, ultimately delivering higher sales revenue. Collaborate with internal and external SMEs to identify, develop, deliver and deploy content. Track multiple delivery systems and relevant KPIs to determine effectiveness and then apply knowledge and insights gained appropriately for continuous development and improvement. Developed a systematic onboarding program from existing materials providing for a more comprehensive and robust onboarding program. Further analyzed feedback and results to develop a new and more enhanced enablement onboarding program for 2023 and 2024 for both AMER, EMEA and APAC regions. Also assisted and reined other enablement team members in other regions. Also provided one on one coaching and development to enterprise AE and SAE team members. Conducted and hosted weekly global sales training programs, coordinated for enablement topics with leadership insights. Conducted and supported annual SKO and QBR meetings onsite and remotely.

Improving the efficiency of communications between sales representatives and clients through effective creative execution and precise, customized messaging.

Secured new UPS revenue from enterprise/national accounts by providing a steady stream of creative solutions to meet existing customer’s operational needs. Positioned UPS as a trusted supplier by conducting sales calls with clients via phone, email and other forms of communication. Explore and identify new sales opportunities for assigned territory/account base. Maintain client rapport by demonstrating knowledge of current and future needs. Achieved and exceed sales objectives by generating new business and increasing UPS market share. Facilitated in the resolution of service challenges. Worked closely with field representatives, internal team members and UPS Management to meet objectives. Have made it on the Diamond Club list last fall, closed several very large accounts for UPS to include TWW while in Enterprise (over $250K account); and 2 large export accounts while in Middle Market. I’m also a member of the Veterans Resource Group and on the Veterans Resource Group steering committee – helping to bring awareness to Veterans and Veterans Related Issues to our team.

Initiated, developed and executed high level strategic planning including advertising and public relations activities as part of integrated marketing campaigns. Developed and executed focused, cost-effective, results oriented advertising and marketing communications programs. Recommended integrated agency services – media, creative, research, marketing planning, public relations, public affairs and promotions to clients and prospective clients. Provided strategic recommendations to all accounts by combining industry knowledge and competitive intelligence with consumer insights. Provided expertise in marketing strategies, synthesis of database and marketing research analysis, strategy development and creative development. Developed marketing communication plans; lead annual planning meetings. Supervised and mentored account team; managed and coordinated all account activities with other agency departments. Maintained account profitability to ensure the client received real value and that the agency is realized a profit.

Developed strategic plans and tactical execution of various integrated marketing campaigns for Army OneSource. Projects included design and development of corporate branding standards, ensuring all designs are in accordance with branding guidelines, coordinated with various internal and external team members to develop, implemented and measured marketing campaigns, strategy and project performance. Also supervised and mentored marketing staff and other team members.

Developed, communicated, executed, and tracked effectiveness of various integrated marketing communications for USAA Bank, primarily in Credit Card,. Contributed to development of an annual strategic plan targeting a niche consumer audience. Managed marketing strategies in order to communicate with USAA members and prospects utilizing multiple disciplines and communication channels, including Direct Marketing, Digital, Radio, and Print. Constant and daily interaction with clients, idea generation, development of schedules, managing of budgets, results analysis for future planning, as well as coordinating the day-to-day execution of approved tactics.

Delivered high quality academic instruction and, where applicable, demonstrated in studio/lab environment to students in a given subject through well prepared classes, relevant assignments. Required a continuous, fair and holistic assessment of learning, clear documentation of student progress, and support of academic success of all students. Prepared course materials and lesson plans. Provided students with clear course expectations, evaluations and timelines. Delivered interesting and relevant assignments for students that demonstrate learning outcomes in real-life setting. Challenged, engaged and communicated with student to encourage their participation and learning progress. Reported student attendance and documented each student’s individual progress and counseled students when necessary. Completed grade books, prepared final grade sheets, conducted learning assessments and final exam assessments in a timely manner. Responded to student questions in a timely manner. Provided academic advising and mentoring. Delivered course content as defined by the syllabus.

Lead a team of account executives by establishing standards, reviewing and improved processes when possible and nurtured customer relationships. Performed major account management functions including the monitoring of all client communications. Prepared and distributed creative briefs and developed timelines for creative production. Ensured the overall quality of creative elements including design, copy, imagery and project QC. Monitored and managed the development process and lifecycle. Coordinated with internal team to developed and delivered compelling and effective creative. Lead and mentored other account executives to support the agencies overall objectives. Maintained and fostered exceptional customer service levels. Developed training methods and other process improvements to streamline the production channel. Mentored Junior Account Executives and helped to develop their skill sets leading to professional development.

Managed all phased of communication and project coordination including print and media buying, email and other electronic campaigns, campaign tracking as well as all internal and external communications. Assisted the Director of Marketing with effective planning and execution of marketing projects and campaigns. Managed and coordinated all marketing, advertising and promotional staff and activities. Responsible for the overall brand development in all print and trade show related materials. Assisted the sales team to identify possible areas of opportunity. Coordinated and participated as required at trade show events. Assisted product development team by acting as the voice of the customer. Supervised the in-house creative team on design elements. Assisted with creative designs as needed, to include all print, digital and User-Experience (UX) creative assets. Conducted market research to determine market requirements for existing and future products. Analyzed product research, current market conditions and competitor information (SWOT analysis). Developed and implemented marketing plans and projects for new and existing products. Monitored and reviewed reports on all marketing activity and communicated/delivered results to C-Level leadership. Prepared and conducted training for sales and support staff.

Conducted personal interviews, telephone interviews and e-mail correspondence to identify high school and adult student prospects to determine their educational needs, concerns and interests. Facilitated orientations and registration activities. Assisted and mentored prospective students through the Admissions process. Conducted approved presentations to promote programs to prospective adult and high school students. Generated referral business to help maintain Company goals. Participated in special recruiting promotional activities.

Worked on over 2500 separate projects for well over 100 clients in the following industries: Architecture, Communications, Medical, Telecommunications, Transportation, Real Estate, Construction, Land Development, Government Agencies & various Military Branches. Some of these clients have included firms such as TSYS, US Army, US Navy, Sprint, Nextel, The Home Depot & Home Depot Expo, John Wieland Homes & Neighborhoods, Woodruff Contracting Company, Bennett Transportation Companies. Plan, develop and implement marketing initiatives and activities for brand support. Lead market research efforts to understand customers’ perception and behavior. Formulated effective marketing strategies to ensure their brands receive maximum visibility and performance. Monitored latest marketing trends. Coordinated for special events, such as trade shows, fund-raisers, training seminars, & expo’s. Designed, developed and measured effectiveness of advertisement campaigns. Negotiated with advertising and media vendors. Supervised and mentored client’s internal marketing and creative teams. Prepared reports based on analytics and data then delivered results to C-Level executives. Supervised and/or assisted in the design of all graphics and creative assets, including all print, digital and User-Experience (UX) creative.

Lead creative sessions for project kick-offs. Managed multiple projects from concept through completion. Developed creative programs and design concepts that met and exceeded the business objectives of the organization and that advanced the brand strategy. Established creative direction for the entire line of online services and programs. Supervised and inspire the creative team of vendor partners; generated multiple concepts for all campaigns and/or projects. Worked with the account team, strategy team, and copywriters to develop concepts and presented to management and clients. Worked with internal teams to generate ideas for pitching and proposals. Provided quality control over concepts and completed projects.

Scheduled and conducted daily/or weekly production meetings. Met with account service and creative teams to ensure consistency across all media forms. Collaborated with creative team regarding project specifications (e.g. colors, dimensions, etc.). Tracked project timing and ensured projects met deadlines. Established and nurtured strong vendor relationships. Converted client requests and details into actionable design and print specifications for securing estimates. Coordinated with accounting team and issue Purchase Orders for all printing & media-related expenses. Proofread all materials before vendor distribution. QC inspection and archived all completed projects including samples and data files.

Responsible for all phases of the catalog layout and design, development of corporate branding standards, and overseeing all commercial photography sessions. Also monitored and managed all catalog call center operations including in-bound call orders, all e-commerce functionality and user experience (UX) designs. Monitored and trained all customer service teams with customer contact. Also supervised and trained all team members including supervision of shipping department team. Also monitored and maintained reports and records to ensure the overall profitability with operations, including contract negotiations for all warehouse, design, marketing and production operations. Assisted management team with product selection.

Accountability, ordering, processing and distribution of all logistical equipment.