Christopher Steele Email and Phone Number
Chicago, IL, US
Christopher Steele's Location
Greater Chicago Area, United States, United States
Christopher Steele's Contact Details
Christopher Steele work email
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Christopher Steele personal email
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Christopher Steele phone numbers
About Christopher Steele
Christopher Steele is a Senior Director Marketing, Blue Moon Brewing Company at Molson Coors Beverage Company. He possess expertise in consumer products, marketing strategy, brand management, shopper marketing, brand architecture and 29 more skills.
Christopher Steele's Current Company Details
Molson Coors Beverage Company
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Senior Director Marketing, Blue Moon Brewing Company
Chicago, IL, US
- Website:
- molsoncoors.com
- Employees:
- 10
Christopher Steele Work Experience Details
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Senior Director Marketing, Blue Moon Brewing CompanyMolson Coors Beverage CompanyChicago, Il, Us
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Senior Director Marketing- Coors Light, North America And GlobalMolson Coors Beverage Company May 2022 - PresentChicago, Illinois, Us• Owns the overall brand strategy, positioning, creative and activation for Coors Light globally. • Leads cross-functional internal team and all agencies to deliver on strategic intent and brand goals.• Responsible for resource allocation, financial planning, and leads the annual planning process to achieve volume, profit, and brand health targets.• During my time on the brand, Coors Light has achieved a record share of segment of 25.6% (a 2 point growth vs. 2018). Household penetration has increased by 2.5%. Awareness increased by 1.7pts, Consideration increased by 2.0pts and Positive Sentiment increased by 2.7pts. -
Marketing Director, Coors LightMolson Coors Beverage Company May 2019 - May 2022Chicago, Illinois, Us• Led a team of six, owned Coors Light’s annual budget of over $125MM, and led annual brand planning.• Directed the creation of through-the-line marketing programs that recruit 21 to 27-year-old drinkers to Coors Light via strategic platforms: March Madness, Summer, College Football, Holiday, and Localization. • Spearheaded new influencer marketing program, moving from micro-influencers to celebrities who love Coors Light and live the brand purpose. Created programs that delivered over 2.5 billion impressions with Patrick Mahomes, Jonas Brothers, Kirk Herbstreit and Foo Fighters.
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Sr. Brand Manager - FmbsMolson Coors Beverage Company May 2018 - Apr 2019Chicago, Illinois, Us• Led brand strategy for five brands: REDD’S, Wicked, Henry’s, Arnold Palmer Spiked and Crispin.• Managed the development of four Associate Brand Managers as direct reports.• Responsible for delivering the P&L of the most profitable brands at MillerCoors. Cider and FMBs deliver over $100MM in GM annually. • Delivered best-in-class growth in Cider’s with Crispin (+20% vs. YA) and Hard Seltzer with Henry’s (+180% vs. YA).
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Sr. Brand Manager - Blue MoonMolson Coors Beverage Company Mar 2015 - Apr 2018Chicago, Illinois, Us• Led a four-person brand team that owns overall brand strategy and positioning for Blue Moon, ensuring the strategic integrity within total brand portfolio and within the beer category. • Grew the Blue Moon brand family to the #1 craft brand family in 2017, achieving a full two-point advantage over Samuel Adams and delivered Blue Moon's first 2-million-barrel year.• Led the first packaging redesign in 16 years. Exceeded all consumer and financial goals.• Improved both effectiveness and efficiency of Blue Moon's media plan (over $45MM annual spend). Earned a 30% increase in budget from the Board.
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Head Of MarketingTwo Old Hippies Acoustic Division Dba Breedlove Guitars, Weber Mandolins And Bedell Guitars Jan 2014 - Feb 2015Bend, Or, Us• Led a department of seven responsible for all branding, marketing strategy and consumer relations for our three brands. Reported directly to the CEO/Owner.• Led changes in manufacturing product mix to increase Gross Margin by more than 25% while company sales doubled versus previous year.• Developed the value proposition to transform Bedell Guitars from an import brand focused on value to a made-in-America brand with an environmental and labor stewardship positioning. -
Principal, Retail Client SolutionsIri May 2013 - Jan 2014Chicago, Il, Us• Led and developed a top-tier team of seven people responsible for IRI’s retailer accounts in the Mass, Dollar and Club channels. • Exceeded revenue goals by over 25% by conceiving, presenting and delivering integrated household panel solutions that combined consulting, the latest technology offerings, analytics, and content. -
Client Insights, ConsultantIri Nov 2012 - May 2013Chicago, Il, Us• Led the IRI relationship with the Sales and Category Management groups at Wrigley.• Created and presented an analysis to senior leaders on the components of loss in the Gum category. This led to a much better understanding on how trade fund reductions affected annual sales.• Consulted with the head of sales on 2012 launches and their performance.
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Marketing Director, Gibson UsaGibson Guitar Feb 2011 - Aug 2012Nashville, Tn, Us• Created and launched a new initiative planning process, considering global sales goals, driving profitability and growing market share by enabling Gibson USA to launch over 75 guitars the next year. Over the following months, global sales were up over 25%, value share was up over 7 full points and my final quarter represented a record profit for the division.• Created the marketing plans for all solid body electric guitars, including the launch of the FBX.• Formed strategy on how to communicate the introduction of new tonewoods for fretboards on an accelerated timeline.• Led the product development and marketing of artists’ guitars. Responsible for Grace Potter, Lzzy Hale, Derek Trucks and Jeff Tweedy.• Led the team responsible for creating a recovery plan for our business in Japan after the tsunami and subsequent economic downturn. Gibson was able to grow its share of the Japan market by over 2 full points. -
Senior Account ExecutiveProcter & Gamble Jun 2008 - Jan 2011Cincinnati, Ohio, Us• Owned P&L responsibility of P&G’s Baby Care team that sells to Target Corp. Led the 8-person Baby Care team, a multi-functional team calling on our second biggest Baby Care customer globally, nearing $500 million in annual sales.• Increased Baby Care volume at Target 3% faster than the rest of North America, growing P&G’s share of Target’s Baby Care business by 0.6 points. -
Senior Category Development ManagerProcter & Gamble 2006 - 2008Cincinnati, Ohio, Us• Responsible for helping Target create growth strategies for its Bath Tissue and Paper Towel businesses.• Target grew Bath Tissue sales 11% and its Paper Towel business by 10%, while increasing its share of the total North American business by over 0.5 share points. P&G grew its share of the Paper Towel category by over 8 full share points and grew share of the Bath Tissue category by over 5 full share points over these 2 years.• Won “Top Performer” award from P&G’s NA Leadership Team, this is awarded to top 2% of performers for the fiscal year.
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Senior Business Analyst, Target TeamProcter & Gamble 2004 - 2006Cincinnati, Ohio, Us• Led the P&G use of Target’s customer relationship management system to create new sales and promotional strategies, including the first single manufacturer direct mailer sent by Target.
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Business Analyst, Multicultural MarketingProcter & Gamble 2001 - 2004Cincinnati, Ohio, Us• Created the methodology P&G uses to measure the size of the prize for Ethnic consumer segments. Presented the research and its findings to the executive level of each Global Business Unit. • Led the execution of Marketing Mix Models for all 10-client brands of the MBDO. The MMM proved to Global Business Unit leaders that advertising on Hispanic TV was 2X more efficient and 3X more effective than other advertising choices.• Led the creation, direction and work of the NA Business Analyst Community of Practice, a group of over 40 members. Concentrated on training & development, share & reapply and innovation.
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Interactive Marketing ManagerProcter & Gamble 1999 - 2001Cincinnati, Ohio, Us• Worked on a seven-person special project team to bring Mr. Clean to life on the Internet to support the first launch of Mr. Clean Wipes.
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Analyst, Trade Spending EffectivenessProcter & Gamble 1998 - 1999Cincinnati, Ohio, Us• Worked on a four-member team charged with optimizing P&G’s trade spending to save P&G $120 million annually.
Christopher Steele Skills
Consumer Products
Marketing Strategy
Brand Management
Shopper Marketing
Brand Architecture
Competitive Analysis
Marketing Research
Customer Insight
Cross Functional Team Leadership
Marketing
Digital Marketing
Product Marketing
Consumer Behaviour
Strategic Partnerships
Marketing Communications
Marketing Management
Product Development
Pricing
Forecasting
P&l Management
Market Research
Crm
Brand Equity
Pricing Strategy
Strategy
Management
Advertising
Social Media Marketing
Leadership
Sales
Analytics
Brand Development
Integrated Marketing
Strategic Planning
Christopher Steele Education Details
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Purdue University Daniels School Of BusinessMarketing -
Indiana University BloomingtonGeography
Frequently Asked Questions about Christopher Steele
What company does Christopher Steele work for?
Christopher Steele works for Molson Coors Beverage Company
What is Christopher Steele's role at the current company?
Christopher Steele's current role is Senior Director Marketing, Blue Moon Brewing Company.
What is Christopher Steele's email address?
Christopher Steele's email address is ch****@****ors.com
What is Christopher Steele's direct phone number?
Christopher Steele's direct phone number is +131249*****
What schools did Christopher Steele attend?
Christopher Steele attended Purdue University Daniels School Of Business, Indiana University Bloomington.
What skills is Christopher Steele known for?
Christopher Steele has skills like Consumer Products, Marketing Strategy, Brand Management, Shopper Marketing, Brand Architecture, Competitive Analysis, Marketing Research, Customer Insight, Cross Functional Team Leadership, Marketing, Digital Marketing, Product Marketing.
Who are Christopher Steele's colleagues?
Christopher Steele's colleagues are Martin Webb, Heather Earl, Marcus Cockburn, Sue Lambert, Martin Havel, Ramona Conteanu, Richard Clague Beng Msc.
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