CEO Untd Rtl

Chief Executive Officer at Brothers AB, formerly a part of RnB Group listed on Nasdaq Stockholm and now a part of Jotunfjell Partners AS

Consulting for Brothers with the no 1 objectives to drive change for increased profitability, improved customer perception regarding fashionability and price and strengthened perception around SustainabilityThe whole value chain around the product from vision, business plan, establishing strategies to execution, follow-up and follow-throughThe whole operational chain in the businessFuture business development through new ranges, new collaborations, expansion and growth of the offerUpdating the business model and ways of working to strengthen the performance for the owned stores as well as for the Franchise partners

Non Executive Director on the Board of Directors for RNB Far East Ltd.

Non-Executive Director on the board of Director for Department & Stores Europe AB.

Outmost responsible for the Topman brand within the Arcadia Group, reporting into the CEO of TopshopTopman as well as the CEO of the Arcadia GroupEstablish and execute the vision and strategies according to the group’s 5-year plan. Total P&L for the companyFor the customers brand experience in all stores, all markets, all countries, OMNI channel and with our Wholesale partnersResponsible for future business development through new ranges, new collaborations, expansion and growth of the offer

Independent advisor within the fashion industry. Supporting and consulting business in change within the whole process from idea to product in store.

Outmost responsible for Buying, Merchandising and Design for menswear at New Look's head office in London.Responsible from vision, strategy, trend, product idea, development, sourcing, buying, production, merchandising, sales and profitability within the different markets and countries.Responsible for the strategy and offer in the physical and Online stores and with New Look’s wholesale partners.Responsible for the global offer with local adjustments to the different countries based on frequent market input and discussions.Responsible for future business development through new ranges, new collaborations, expansion and growth of the menswear offer.Responsible for the marketing strategy (global and local) with the objectives to drive awareness and perception around menswear.Responsible for the strategy around and execution of visual merchandising in the stores (physical and Online).

Outmost responsible for the “Fashion and trend division” of two menswear divisions at H&M Head office. Responsible from vision, strategy, planning, trend, product idea, development, sourcing, buying, production, merchandising, sales and profitability for my Division in line with the overall menswear targets.Responsible for the strategy and offer in our physical and Online stores in all H&M’s countries.Responsible for the global offer with local adjustments to the different countries based on frequent market input and discussions.Responsible for future business development with new ranges, new collaborations, expansion and growth of the menswear offer.Responsible for the launch of “Selected by David Beckham” clothing range and outmost responsible for the collaboration and communication with Mr Beckham and the XIX team

Responsible head of for three different sections (internal brand) within H&M Menswear. Modern Classic was a dressed formalwear brand, Trend is the “latest trend” brand, H&M Sport for men’s was a new brand.Responsible from vision, strategy, planning, trend, product idea, development, sourcing, buying, production, merchandising, sales and profitability for the different brands according to the overall divisional targets.Responsible for the strategy and offer in our physical and Online stores.Responsible for the global offer with local adjustments to the different countries based on frequent market input and discussions.Responsible complete analyses of the Tailoring market and building the business case for re-branding and re-launch of the Modern Classic brand including doing changes to team to enable us to do the change we wanted to achieve.Responsible for the launch of H&M Sport globally.

Responsible head of for two sections (internal brand) within H&M Menswear: Underwear and Accessories Responsible from vision, strategy, planning, trend, product idea, development, sourcing, buying, production, visual merchandising, sales and profitability for the different brands according to the overall divisional targets.Responsible for the strategy and offer in our physical and Online stores.Responsible for the global offer with local adjustments to the different countries based on frequent market input and discussions.Responsible for around 600 options per year.

Product manager/Buyer for all garment groups within different sections at H&M Menswear during the three years. In charge of establishing the collection together with designer and budget controller. Responsible for the budget, planning, all product development, sourcing, price negotiations, order placement, selling and profitability.