Build custom audiences of your foot traffic out of any object and significantly increase your return customer rate.

• Reduced National Home Builder's PPC Spend by 80% and increased leads by removing millions of dollars of wasted ppc spend.• Managed team of Digital Marketing Managers, Art Directors and Account Directors•Identify trends and insights, and optimize spend and performance based on the demographic information•Design and development of keyword specific landing pages.• Facebook Ads and Retargeting through social media•Conversion Rate Optimization to decrease clients cost per conversion for paid media campaigns by making strategic changes to their website copy and layout•Creating content marketing strategy for clients to grow website traffic

• Responsible for managing over 50 active high profile university accounts including Berkeley, Harvard, Case Western, UCF, Columbia etc.• Increased conversions by 200% involving organic SEO leads• Creating annual SEO roadmaps/content pipelines to organize and create plans for longterm SEO growth.• Establish department processes and standard operating procedures (SOP) for the digital team to follow• Helped establish wireframe navigation and mobile site menu for better user engagement• Utilized partners and third parties to establish additional revenue sources and ranking opportunities such as the firehose project and trilogy education services• Adhere to strict branding guidelines, compliance rules and restrictions on content to optimize .edu domains for Organic SEO growth in traffic.• Make changes to pages (CRO) conversion rate optimization that have direct impact on traffic, bounce rate, user engagement etc.• Use Google Analytics and other tools to find trends in traffic and conversions to be proactive rather than reactive to SERPS. Create insights and recommendations to deliver to key stakeholders within the organization.

• Managed Programmatic/PPC/SEO for Nissan and Chevrolet at Tier 1, Tier 2 and Tier 3 level.• Responsibilities include managing a Digital team and over 120+ active PPC, Organic SEO and Programmatic OLV accounts.• Introduced Automotive Division to Programmatic OLV/Display including layering 1st and third party data to better understand car buyers researching vs buying intent.• Leveraged Polk/Nielson Data to integrate with Double Click to create dynamic paid search ads that target top selling zip codes based on vehicle registration data and demographic information.• Created and implement Organic SEO strategy to sell dealers, billable business went from $0 to over $80,000 per month under my purview.• 8 Google AdWords Certifications in Video/PPC/Analytics/Mobile• 2 Certificates in Programmatic Trading for the Trade Desk• Pitching clients on new PPC strategies and selling them on the effectiveness involving GEO Fencing, bidding in Google Maps, Demographic targeting & more.• Client Interfacing during monthly review calls, updating Directors & Executives on Digital Strategy and trends in digital marketing.• Proficient in Tube Mogul, Marin, Double Click, The Trading Desk, Triple Lift, Adobe Media Optimizer & other DSP Networks.• Led weekly team meetings "skill building sessions" where I grew my team members skill sets and reviewed their past performance and accomplishments.• Save Zimmerman $175,000 per year by getting them off Kenshoo and creating my own bid management system using java script and AdWords API. • Replaced MOZ with a Custom Keyword Tracking Tool that tracks unlimited keywords for free. Saved Zimmerman over $48,000 per year.• Automated Zimmerman's reporting processes and saved them over $40,000 per year.

•Manage and set seo process for over 100 active organic seo and ppc clients•Develop and optimize every aspect of Pay Per Click campaigns. This includes managing keyword research and bids, formulating and managing the PPC budgets, analyzing results and reporting•Ecommerce conversions tracking setup and implementation•Google Remarketing•Google Shopping Setup and Product Feed Creation•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and funnels•Identify trends and insights, and optimize spend and performance based on the insights•Plan, execute, and measure experiments and conversion tests•Design and development of keyword specific landing/dedicated pages.• Facebook and Bing Advertising Management• Retargeting campaigns through Adroll and other dps networks•Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.•Comprehensive disavow involving all the clients links over the last 5 years•Authority link building•Advanced knowledge of Scrapebox and Gscraper for mining high pr links and niche links•Press release writing, distribution and optmization•Diagnosing and fixing onsite seo barriers that stop clients from ranking on Google•Creating content marketing strategy for clients to increase visitors, brand growth and online visibility•Rewriting a clients website url structure to better target keywords

During my employment I completely revamped their organic seo and content marketing strategy. Took company from $4,000 in online revenue from the previous year to over $50,000 in online sales. Had client ranking for all relatable keywords on first page for anti slip and all non slip coating products. Fixed website issues and setup conversion tracking for shopping carts.

Managed large dealer accounts such as California Superstores and other small regional dealer accounts for digital marketing and organic seo.