Christopher Evans Email & Phone Number

Boca Raton, FL, US

Build custom audiences of your foot traffic out of any object and significantly increase your return customer rate.

Boca Raton, Florida, United States

• Reduced National Home Builder's PPC Spend by 80% and increased leads by removing millions of dollars of wasted ppc spend.
• Managed team of Digital Marketing Managers, Art Directors and Account Directors
• Identify trends and insights, and optimize spend and performance based on the demographic information
• Design and development of keyword specific landing pages.
• Facebook Ads and Retargeting through social media
• Conversion Rate Optimization to decrease clients cost per conversion for paid media campaigns by making strategic changes to their website copy and layout

Boca Raton

• Responsible for managing over 50 active high profile university accounts including Berkeley, Harvard, Case Western, UCF, Columbia etc.
• Increased conversions by 200% involving organic SEO leads
• Creating annual SEO roadmaps/content pipelines to organize and create plans for longterm SEO growth.
• Establish department processes and standard operating procedures (SOP) for the digital team to follow
• Helped establish wireframe navigation and mobile site menu for better user engagement
• Utilized partners and third parties to establish additional revenue sources and ranking opportunities such as the firehose project and trilogy education services

Miami/Fort Lauderdale Area

• Managed Programmatic/PPC/SEO for Nissan and Chevrolet at Tier 1, Tier 2 and Tier 3 level.
• Responsibilities include managing a Digital team and over 120+ active PPC, Organic SEO and Programmatic OLV accounts.
• Introduced Automotive Division to Programmatic OLV/Display including layering 1st and third party data to better understand car buyers researching vs buying intent.
• Leveraged Polk/Nielson Data to integrate with Double Click to create dynamic paid search ads that target top selling zip codes based on vehicle registration data and demographic information.
• Created and implement Organic SEO strategy to sell dealers, billable business went from $0 to over $80,000 per month under my purview.
• 8 Google AdWords Certifications in Video/PPC/Analytics/Mobile

Fort Lauderdale

• Manage and set seo process for over 100 active organic seo and ppc clients
• Develop and optimize every aspect of Pay Per Click campaigns. This includes managing keyword research and bids, formulating and managing the PPC budgets, analyzing results and reporting
• Ecommerce conversions tracking setup and implementation
• Google Remarketing
• Google Shopping Setup and Product Feed Creation
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and funnels

Fort Lauderdale

During my employment I completely revamped their organic seo and content marketing strategy. Took company from $4,000 in online revenue from the previous year to over $50,000 in online sales. Had client ranking for all relatable keywords on first page for anti slip and all non slip coating products. Fixed website issues and setup conversion tracking for.

Boca Raton

Managed large dealer accounts such as California Superstores and other small regional dealer accounts for digital marketing and organic seo.