Plan & manage the paid media strategy and campaign execution to increase subscribers and optimal ROAS. Partnered closely with cross-functional teams such as Data Science, and Engineering to drive standard methodologies, identify testing opportunities, and develop insight. Led campaign launches, optimization, and reporting inclusive of creative, campaign setup, audience targeting, and budget management. Manage paid search, affiliate/content syndication, and paid social with the goal of driving cost-effective subscribers and purchases. Develop and implement testing strategies to improve KPIs including creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance. Built out tracking and reporting to monitor and optimize performance. Worked with marketing agencies to drive day-to-day tactics and strategy.

Plan and executed all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Measured and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identified trends and insights, and optimize spend and performance based on the insights. Brainstormed new and creative growth strategies. Which I later planned, execute, and measure experiments and conversion tests.Collaborated with internal teams to create landing pages and optimize the user experience. Utilized analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Also, implement conversion points and optimized user funnels.

Identify, develop, and manage strategic marketing initiatives and plans, including the design and production of marketing collateral, print and digital advertising, newsletters, events, etc. Created curate and manage properties’ social media strategy, design, and content with Social Media Specialist; develop and expand social community and influencer outreach. Manage and run google ad campaigns.

Created content for marketing activities such as social media, press release, blogs, direct mail, and web. Participate in team brainstorming ideas and suggest new ideas and approaches to company projects and campaigns. Assisted management with daily administrative tasks.

• Create a social media strategy • Help build the Sol Rebel brand and voice on social media channels and the web • Create and curate content through varied mediums • Monitor social media channels, engage and build the audience