Christopher Fleischer Email & Phone Number

Scottsdale, Az, Us

Milwaukee, Wisconsin, Us

"Know Your Customer" is as much a marketing imperative as it is a compliance requirement. As data becomes intelligence, I established a go-forward model of client analytics across a portfolio of event engagements, proving the effectiveness of meeting with clients face-to-face.Event Strategyo Content: Designed, developed, and implemented content themes across a variety of programs targeting client segments. Increased client participation and satisfaction scores annually.o Target: Client segmentation strategy focused on bringing the right client to the right event. As an example, we were able to steadily increase a targeted segment's participation from 45% to over 70% over three years.o Technology: Strategy can be an art or a science .. and the right technology helps with the scientific approach. Managing the technology implementation and use, we were able to increase our efficiencies. As an example, a single report presented weekly was able to be updated and distributed in real-time to our stakeholders.o Measurement: All aspects of event management enabled a measure / manage relationship, as we increased our reported metrics from a dozen or so to nearly a hundred.Sponsorship Strategyo Portfolio: Managed merger of two portfolios into a single, client-focused portfolio of sponsorship assets – growing them by 4 times, while cutting the dollar expense by nearly in half.o Technology: With specialized needs comes specialized technologies, and we could not manage our portfolio of assets without the tremendous technology partnership of TicketManager and InterSport as we worked together to combine two separate systems into a unified approach to asset management and distribution. We were able to expand our reach within the organization from a few dozen stakeholders to thousands of potential users.o Measurement: As noted above, established a go-forward model of client analytics enabling an annual revenue impact “touch” of over $4 billion in our latest tracking year.

Lake Mary, Fl, Us

Clients take on many different roles. Some are external (they pay us for our services). Some are internal (fellow associates). And some are influencers (we pay them for industry expertise and guidance). I managed our Influencer Relations, providing a single point of contact between our company and the research analyst community.Influencer Relationso Managed relationships with influencer community consisting of research firms (Gartner, Forrester, IDC, Aite Group, Celent, Javelin Strategy, etc.), consultant companies (Cornerstone Advisors, CliftonLarsonAllen, etc.), and industry trade associations (ABA, ICBA, CUNA, MBA, BAI, etc).o As a smaller company compared to competitors 10-12 times our size, we were able to garner more than our share of product / service / company coverage with a staff of one.Strategic Initiativeso Conducted market research analyses on a variety of industry topics – focused on product expansion and blue ocean strategies.o Grew distribution of “Market Pulse” communications by 10x for stakeholders and 3x for market trend topics over the last two years.Competitive Intelligenceo In tune to Society of Competitive Intelligence Professionals (SCIP) practices, conducted primary competitive intelligence analyses on companies, industries, and market trends.o Grew distribution of “Company Pulse” and “Competitive Pulse” communications by 10x for stakeholders and 3x for topics over the last two years.Client Engagement and Industry Speakero Strong communication and collaboration skills with internal teams (sales, account management, product management, marketing, executive management, etc.) as well as external resources (research, consultants, press, etc.) to demonstrate client success.o Accomplished presenter at industry and client conferences, earning a 5.00 on 1-5 scale from most recent speaking engagement.Other positions held at MPI, Harland, Harland Financial Solutions included: Customer Support / Implementations, Sales Support / SME.

Bs, Political Economics

Mba, Operations

Bai Graduate School Of Banking, Retail Banking