Product Planning Manager
Torrance, Ca
Created future vehicle accessory plans for Toyota / Lexus / Scion brands. Researched competing automotive OEM’s and market data to understand the market segment, then developed a business case for each plan. Maintained database of all product plans including features, pricing, and competitive data. Main point of contact for NA planning department with Toyota Motor Corporation Japan Overseas Accessories Division. - Regularly presented vehicle accessory plans and supporting research to large corporate audiences from various Toyota affiliates. - Actively participated in program development teams to guide design, features, and timing to market, and coordinate with Japan.- Developed the most successful accessory plan for any Toyota or Lexus vehicle, the 2006 Toyota FJ Cruiser, consisting of over 35 unique products and eventually generating over $1,000 in sales per vehicle sold totaling $220M over a 9 year lifecycle.